The Melbourne Wine Store

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The Melbourne Wine Store Wine-Beer-Cider-Spirits

Follow this link to do a virtual tour of our store - https://www.google.com.au/maps/place/The+Melbourne+Wine+Store/@-37.8356673,144.9756855,3a,90y,43h,90t/data=!3m5!1e1!3m3!1sHNXFSoB-15YAAAQYV5EUbA!2e0!3e2!4m5!1m2!2m1!1smelbourne+wine+store!3m1!1s0x0000000000000000:0xe199c177b1945b8c!6m1!1e1

29/10/2026

💔🍷 We had plans. We had a future. And then… SOLD OUT. 😭😂

Some breakups hurt more than others. 💔

Tag someone who would take this personally! 👇😂

🍷 Shop your favourite w**e before it sells out at The Melbourne W**e Store!

**eHumour **eLovers **eComedy **e

28/10/2026

🍷 **STOP! Are you making these 3 red w**e mistakes?** ❌

You might be enjoying your favourite red w**e the wrong way!

🍷 ❌ Filling your glass to the top
🌡️ ❌ Serving every red w**e too warm
🍇 ❌ Assuming red w**e never needs to breathe

✅ Small changes can make your w**e experience even better!

**Be honest — which one surprised you the most? 👇**

📌 Save this Reel for your next w**e night and share it with someone who loves red w**e!

Follow us for more w**e tips, myths and fun w**e facts. 🍷

**e **eTips **eLovers **eEducation **e **ereels

27/10/2026

🍷 **NEW ARRIVAL: Tolpuddle Pinot Noir 2025**

A standout new vintage has arrived!

Discover the new arrival online at The Melbourne W**e Store:
**e **e **e **eLovers **eStore

26/10/2026

can you tell the difference? 🍷 sweet, dry, or fruity — save this for your next w**e shop visit
**e **eTips **eTok

24/10/2026

🍷 **New to W**e? These Myths Are for You!**

You don't need to be a w**e expert to enjoy a good glass!

🍇 No need to identify complicated flavours.
✨ You don't have to agree with w**e critics.
🍽️ There's no single perfect w**e for every dinner.

The best w**e is one you genuinely enjoy. Trust your taste, explore different styles and discover your favourites!

**What's the first w**e you remember loving?** Tell us in the comments! 👇

**eForBeginners **eTips **eMyths **eEducation **eLovers **eKnowledge **ePairing **eForEveryone

22/10/2026

🍷 **W**e Glass Myths — Busted!**

Do you really need a different glass for every w**e? Should you fill your glass to the top? And is swirling just for show?

Let’s clear up these common w**e myths! 🍷✨

Which one surprised you the most? Tell us in the comments!

Explore your favourites at The Melbourne W**e Store.

**eGlassMyths **eTips **eEducation **eLovers **eKnowledge **eFacts **eCulture **e **eStore **eTime

21/10/2026

🥂 Sparkling W**e Mistakes You Should Avoid! 🍾

Think sparkling w**e is only for celebrations? Or that sweeter sparkling w**e means lower quality? Think again! 🥂

❌ Don’t shake the bottle for extra bubbles.
✅ Keep it chilled and open it gently.
✨ Explore different sweetness levels and discover the sparkling style you love!

📍 Visit The Melbourne W**e Store and explore your favourites!
Follow us fo more ..

**eTips **eEducation **eLovers **eMistakes **eKnowledge **eTime **eReels **eTok **e 🥂

20/10/2026

worth the hype? 🏆 Starborough Sauvignon Blanc has 4 gold awards — don’t skip past it
**e **eTok

19/10/2026

you’ve probably been reading vintages wrong 🍷👀
**eTips **eTok

15/10/2026

you’ve probably been using the wrong glass 🍷👀
**e **eTips **eTok

Address

Shop 3/401 St Kilda Road
Melbourne, VIC
3004

Opening Hours

Monday 10am - 9pm
Tuesday 10am - 9pm
Wednesday 10am - 9pm
Thursday 10am - 9pm
Friday 10am - 9pm
Saturday 10am - 9pm
Sunday 11am - 8pm

Telephone

+61398208889

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