05/30/2025
Let's get something on the record: WE ARE OUT OF BUSCH LIGHT APPLE! THERE WILL BE NO MORE ANYTIME SOON.
Now, if you care to dive in deeper, here's why:
Big breweries aren't nimble. Their production schedule is set in stone MONTHS ahead of time. When Anheuser Busch added Busch Light Apple to their schedule for 2025, they brewed enough to last for a few months according to past sales. (This isn't the first time BLA has been made. It's been around for years, more or less. It never really sold in the past.) Somehow, BLA got swept up into a social media engine that it wasn't prepared for. Every case the distributor received got sold into the market in early May, and every case in every store got bought up within about a day. That's it. That's all Busch had for the season. There will not be more any time soon.
With that said, I'm sure someone up the chain at A-B will FastPass this one into the brew schedule ASAP and try to get it back into the market before people move onto the next shiny social media thing, but like I said at the top: big breweries aren't nimble. The next flavored Busch Light according the the schedule will be Lime, but that isn't supposed to be around until August. Maybe an autumn Apple? Who knows.
But for now, please, for the love of all things holy.... stop calling about BLA. It's gone. Tell your friends.
