The Williamsburg General Store

The Williamsburg General Store Williamsburg's most unique shopping experience. A variety of gifts, souvenirs, apparel, and home decor. Bigfoot's Ice Cream Shack is located inside!
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🇺🇸 Labor Day Weekend is here! 🇺🇸Planning to do some shopping this holiday weekend? We’d love to see you! 🛍️❤️💙Here are o...
09/04/2026

🇺🇸 Labor Day Weekend is here! 🇺🇸
Planning to do some shopping this holiday weekend? We’d love to see you! 🛍️❤️💙
Here are our Labor Day Weekend Hours:
🕙 Friday: 10 AM – 11 PM
🕙 Saturday: 10 AM – 11 PM
🕙 Sunday: 10 AM – 9 PM
🇺🇸 Monday – Labor Day: 10 AM – 9 PM
Stop by and enjoy some holiday weekend shopping at the General Store! We’ve got plenty of unique gifts, souvenirs, apparel, sweet treats, and more waiting for you! 🎁🍬👕
Have a safe and happy Labor Day Weekend! 🇺🇸

🍭 WE ARE FULLY STOCKED ON SWEET TREATS! 🍬If you’ve got a sweet tooth, we’ve got you covered! 😍 From classic favorites to...
09/02/2026

🍭 WE ARE FULLY STOCKED ON SWEET TREATS! 🍬
If you’ve got a sweet tooth, we’ve got you covered! 😍 From classic favorites to fun new finds, our candy shelves and bulk candy bins are packed with delicious treats.
🍬 Haribo favorites
🍭 Bulk candy
🍫 Nostalgic favorites
🌈 Colorful gummies & sour treats
✨ And so much more!
Whether you’re treating yourself, filling a candy bag, or looking for something fun to take home, come see what’s sweet at the Williamsburg General Store! ❤️
Stop by and grab your favorites before they disappear! 🍬🍭🍫

I’ve heard this before! 👻🤠🍂Apparently, we have a LOT of folks with attitudes around here! 😂 This Simply Southern tee is ...
09/01/2026

I’ve heard this before! 👻🤠🍂
Apparently, we have a LOT of folks with attitudes around here! 😂 This Simply Southern tee is quickly becoming one of our TOP SELLERS—and we can totally see why! 😜
If you’ve got a little attitude (or know someone who does 😉), this tee is calling your name! Stop by The General Store and grab yours before they’re gone!
🍁 Apparently, attitude sells! 😂

These are our hours leading up to Labor Day Weekend! We’ll be here with all your favorite gifts, souvenirs, apparel, and...
08/29/2026

These are our hours leading up to Labor Day Weekend! We’ll be here with all your favorite gifts, souvenirs, apparel, and more! ❤️
And don’t forget to check out Bigfoot’s Ice Cream Shack for a sweet treat while you’re here! 🍦
📍 Stop by the Williamsburg General Store and make us part of your Labor Day weekend!
🇺🇸

Fall-elujah! 🌾 The porch geese got a seasonal makeover! We’ve stocked up on the cutest fall outfits to keep your entrywa...
08/27/2026

Fall-elujah! 🌾 The porch geese got a seasonal makeover! We’ve stocked up on the cutest fall outfits to keep your entryways festive all season long.
​Stop by today to get your goose dressed to impress! 🎃🍁
🍁🎃🧡

🎄✨ NEW HOLIDAY-THEMED NEEDOHS! ✨🎄The holiday squish season is here! 🎁💚💖 Get ready for some seriously fun NEE DOH arrival...
08/27/2026

🎄✨ NEW HOLIDAY-THEMED NEEDOHS! ✨🎄
The holiday squish season is here! 🎁💚💖 Get ready for some seriously fun NEE DOH arrivals, including Squishmas Penguins, Knittens & Baby Boos! 🐧🐱👻
Perfect for stocking stuffers, gifts, or just adding a little extra squishy fun to your holiday shopping! 🎅🎄
✨ Super soft
✨ Super solid squish
✨ Some even GLOW IN THE DARK! 🌟
🎁 Stop by and check them out before they’re gone!

🎉 SALE TEES ARE HERE! 🎉These great holiday tees are ON SALE! 👕✨ Save 20–40% OFF select Simply Southern tees!From spooky ...
08/24/2026

🎉 SALE TEES ARE HERE! 🎉
These great holiday tees are ON SALE! 👕✨ Save 20–40% OFF select Simply Southern tees!
From spooky Halloween designs 🎃 to festive holiday favorites 🎄 and fun seasonal styles, there’s something for everyone!
🛍️ 20–40% OFF ✨ Great designs 🎁 Perfect for gifting ⏰ Limited quantities available!
Stop by the store and grab your favorites before they’re gone! ❤️

✨🐶 Cute NEW Tees from Simply Southern! 🐶✨We are loving these adorable new Simply Southern designs! 💕 From sweet pups in ...
08/22/2026

✨🐶 Cute NEW Tees from Simply Southern! 🐶✨
We are loving these adorable new Simply Southern designs! 💕 From sweet pups in cowboy hats to adventure-ready pups riding along, these tees are full of Southern charm and personality! 🤠🐾
Perfect for everyday wear, they’re cute, comfy, and sure to be a favorite! ❤️
Come check out the newest Simply Southern arrivals at Williamsburg General Store and grab your favorite before it’s gone! 🛍️

🎩 HATS THAT SPEAK YOUR STYLE! 🤠Looking for the perfect hat? We’ve got some fun new styles at the General Store! Here ar...
08/20/2026

🎩 HATS THAT SPEAK YOUR STYLE! 🤠
Looking for the perfect hat? We’ve got some fun new styles at the General Store! Here are my favorites, but we have a lot more styles....
From RAD DAD to HOWDY Y’ALL and even COFFEE MAKES ME NICER, there’s a hat for every mood and personality. 😎
Stop by and find your favorite before they’re gone! 🧢❤️

🥁🇺🇸 Don’t Miss Our Fife & Drum Performances! 🇺🇸🥁Make sure to stop by and experience the sounds of history Thursday throu...
08/13/2026

🥁🇺🇸 Don’t Miss Our Fife & Drum Performances! 🇺🇸🥁
Make sure to stop by and experience the sounds of history Thursday through Sunday, from 7 PM–9 PM! 🎶
Our Fife & Drum performers are located at our Richmond Road entrance, making it the perfect evening activity while you’re visiting Williamsburg.
🍦 Grab some ice cream from Bigfoot’s Ice Cream Shack, find a seat on our deck, and sit back and enjoy the performance!
📅 Performances run Thursday–Sunday through August 23rd.
⚠️ The final performance of the season will be Sunday, August 23rd!
Don’t wait—come enjoy this special Williamsburg tradition before the season ends! ❤️🇺🇸

Address

1656 Richmond Road
Williamsburg, VA
23185

Opening Hours

Monday 10am - 9pm
Tuesday 10am - 9pm
Wednesday 10am - 9pm
Thursday 10am - 9pm
Friday 10am - 11pm
Saturday 10am - 11pm
Sunday 10am - 9pm

Telephone

(757) 564-5800

Website

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