Liquor Mart and Deli

Liquor Mart and Deli Formerly Vic's La Fiesta Liquor and Deli, we are under new management as of 2016! Come in and see the LARGEST selection of alcohol in all of San Diego!

Liquor Mart & Deli in San Diego's Mission Valley offers over 25 Boar's Head sandwiches, house-made Philly cheesesteaks, breakfast options, salads, and desserts, all available for takeout or delivery. Enjoy a free 20 oz. fountain drink with any sandwich purchase. Explore our drink selection, including kombucha, energy drinks, Starbucks coffee, and a variety of craft beers, wines, and spirits. We al

so provide catering services with customizable sandwich platters, breakfast trays, salads, and drinks.

'Wine' down this Wednesday with our large selection of wines! 🍷
09/09/2026

'Wine' down this Wednesday with our large selection of wines! 🍷

No work? Sounds like a sandwich and cold drink kind of day. 😎🥪🍻
09/07/2026

No work? Sounds like a sandwich and cold drink kind of day. 😎🥪🍻

We've got everything you need to enjoy the long weekend! Come see us at 📍 10497 San Diego Mission Rd. ☀️
09/04/2026

We've got everything you need to enjoy the long weekend!

Come see us at 📍 10497 San Diego Mission Rd. ☀️

"My favorite Deli in Mission Valley for 5 years now and I have brought new customers that love it here as well. 🫡 💯 s/o ...
09/02/2026

"My favorite Deli in Mission Valley for 5 years now and I have brought new customers that love it here as well. 🫡 💯 s/o to Pops"

Thanks for the love, Vincent J.!

When you want all the meats, only Noah's Ark will do! 😍 Stacked with Boar's Head Oven gold turkey, Genoa salami, London ...
08/31/2026

When you want all the meats, only Noah's Ark will do! 😍 Stacked with Boar's Head Oven gold turkey, Genoa salami, London broil roast beef, top round pastrami, hot capicola, layered with melted provolone cheese and crispy, heated bacon.

From office lunches to parties, game days, and get-togethers, let us handle the food! Our catering makes it easy to keep...
08/26/2026

From office lunches to parties, game days, and get-togethers, let us handle the food! Our catering makes it easy to keep everyone happy and well-fed.

Skip the stress and order catering from Liquor Mart & Deli! 🥪

Learn more: liquormartsd.com

Good luck this semester, Aztecs! ❤️🖤We’re cheering you on all semester long and we’re here to help keep you fueled with ...
08/24/2026

Good luck this semester, Aztecs! ❤️🖤

We’re cheering you on all semester long and we’re here to help keep you fueled with fresh sandwiches, breakfast, snacks, Starbucks coffee, cold drinks, and more. 📚

Study hard, stay fueled, and have a great semester!

Enjoy some bourbon whiskey on this thirsty Thursday! 🥃
08/20/2026

Enjoy some bourbon whiskey on this thirsty Thursday! 🥃

Great sandwiches are just a stop away. 🥪🔥Made fresh with quality ingredients and packed with flavor. Come grab your favo...
08/17/2026

Great sandwiches are just a stop away. 🥪🔥

Made fresh with quality ingredients and packed with flavor. Come grab your favorite and make lunch the best part of your day!

Weekend plans don’t wait. 😎Fresh sandwiches, quick bites, cold drinks, and plenty of grab-and-go options to keep you mov...
08/14/2026

Weekend plans don’t wait. 😎

Fresh sandwiches, quick bites, cold drinks, and plenty of grab-and-go options to keep you moving.

It’s National Prosecco Day! 🥂 Whether you’re celebrating something big or just looking for an excuse to pop a bottle, w...
08/13/2026

It’s National Prosecco Day! 🥂 Whether you’re celebrating something big or just looking for an excuse to pop a bottle, we’ve got the bubbly ready. 🍾

Cold, crisp, and calling your name. 🍻 We're stocked with all your favorites, nice and chilled.
08/12/2026

Cold, crisp, and calling your name. 🍻 We're stocked with all your favorites, nice and chilled.

Some sandwiches just speak for themselves. 🥪Freshly made, stacked high, and ready when you are.
08/08/2026

Some sandwiches just speak for themselves. 🥪

Freshly made, stacked high, and ready when you are.

Stock up today. Thank yourself tomorrow. 🍻
08/06/2026

Stock up today. Thank yourself tomorrow. 🍻

Address

10497 San Diego Mission Road
San Diego, CA
92108

Opening Hours

Monday 7am - 12am
Tuesday 7am - 12am
Wednesday 7am - 12am
Thursday 7am - 12am
Friday 7am - 1pm
Saturday 12am - 1am
7am - 1pm
Sunday 12am - 1am
9am - 11pm

Telephone

(619) 281-7304

Website

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