Liquor Mart and Deli

Liquor Mart and Deli Formerly Vic's La Fiesta Liquor and Deli, we are under new management as of 2016! Come in and see the LARGEST selection of alcohol in all of San Diego!

Liquor Mart & Deli in San Diego's Mission Valley offers over 25 Boar's Head sandwiches, house-made Philly cheesesteaks, breakfast options, salads, and desserts, all available for takeout or delivery. Enjoy a free 20 oz. fountain drink with any sandwich purchase. Explore our drink selection, including kombucha, energy drinks, Starbucks coffee, and a variety of craft beers, wines, and spirits. We al

so provide catering services with customizable sandwich platters, breakfast trays, salads, and drinks.

Choose from a variety of Dirty brand kettle chips for a crunchy snack experience. 🛒
08/25/2025

Choose from a variety of Dirty brand kettle chips for a crunchy snack experience. 🛒

Dive into a world of fresh, delectable sandwiches that are ready to satisfy every craving. 🥪
08/24/2025

Dive into a world of fresh, delectable sandwiches that are ready to satisfy every craving. 🥪

The excitement of gathering loved ones around a delicious spread is unmatched. Let us cater your family reunion, baby sh...
08/22/2025

The excitement of gathering loved ones around a delicious spread is unmatched. Let us cater your family reunion, baby shower, or corporate event. We cater to other occasions too. Book your event today! 🎉

Discover the rich, creamy taste of Boar's Head Provolone cheese, perfect for any deli sandwich. 🧀
08/21/2025

Discover the rich, creamy taste of Boar's Head Provolone cheese, perfect for any deli sandwich. 🧀

Cater your birthday party, holiday party, corporate events, wedding festivities and more! https://shspt.sh/OkZDkP
08/21/2025

Cater your birthday party, holiday party, corporate events, wedding festivities and more! https://shspt.sh/OkZDkP

If you’re after something packed with flavor and freshness, this one’s for you. 🥑 The Bolt brings crispy bacon, avocado,...
08/20/2025

If you’re after something packed with flavor and freshness, this one’s for you. 🥑 The Bolt brings crispy bacon, avocado, lettuce, tomato, and melted cheese together for a satisfying bite. Dig in and enjoy!

Need a mid-week pick-me-up? Look no further... Stop by and get a FREE 20 oz. fountain drink with a purchase of anyone o...
08/20/2025

Need a mid-week pick-me-up? Look no further... Stop by and get a FREE 20 oz. fountain drink with a purchase of anyone of our daily fresh made sandwiches!

Hello, deli fans! Hop off the couch and treat yourself to our delicious sandwiches made with fresh ingredients. We’d lov...
08/18/2025

Hello, deli fans! Hop off the couch and treat yourself to our delicious sandwiches made with fresh ingredients. We’d love to see you here and make your day tasty! 🥪🌟

Try a delicious sub with crispy bacon, fresh avocado slices, and ripe tomatoes! 🥒
08/17/2025

Try a delicious sub with crispy bacon, fresh avocado slices, and ripe tomatoes! 🥒

Grab a seat and enjoy a classic deli favorite 🥪. The Italian sandwich is stacked with Black Forest ham, hot capicola, Ge...
08/16/2025

Grab a seat and enjoy a classic deli favorite 🥪. The Italian sandwich is stacked with Black Forest ham, hot capicola, Genoa salami, pepperoni, and provolone. What toppings would you add to make it perfect? 🥒

How about treating yourself to a sandwich loaded with comfort? 🥖 Our Hot Meatball features savory meatballs, rich marina...
08/16/2025

How about treating yourself to a sandwich loaded with comfort? 🥖 Our Hot Meatball features savory meatballs, rich marinara, and melted provolone on a soft roll. Give this classic a try today!

The aroma of delicious food fills the air as guests gather for a celebration. Our catering is perfect for birthday parti...
08/13/2025

The aroma of delicious food fills the air as guests gather for a celebration. Our catering is perfect for birthday parties, corporate events, family reunions, and more. Book now to delight your guests!

Stop by and get a FREE 20 oz. fountain drink with a purchase of anyone of our daily fresh made sandwiches! . C'mon in! ...
08/13/2025

Stop by and get a FREE 20 oz. fountain drink with a purchase of anyone of our daily fresh made sandwiches! . C'mon in!

Discover our creamy potato salad, a delightful addition to any meal plan! 🥄
08/12/2025

Discover our creamy potato salad, a delightful addition to any meal plan! 🥄

Stop by and enjoy a sandwich that’s packed with flavor 🥪. The Padre stacks oven gold turkey, bacon, and roast beef with ...
08/11/2025

Stop by and enjoy a sandwich that’s packed with flavor 🥪. The Padre stacks oven gold turkey, bacon, and roast beef with Swiss cheese, fresh toppings, and your choice of bread. What toppings would make your perfect Padre? 🥒

Cater your birthday party, holiday party, corporate events, wedding festivities and more! https://shspt.sh/NKRBKP
08/11/2025

Cater your birthday party, holiday party, corporate events, wedding festivities and more! https://shspt.sh/NKRBKP

Looking for a cheese that’s big on flavor but lighter on sodium? 🧀 Try our Lower Sodium Provolone—smooth, mild, and perf...
08/10/2025

Looking for a cheese that’s big on flavor but lighter on sodium? 🧀 Try our Lower Sodium Provolone—smooth, mild, and perfect for your next sandwich or platter. Enjoy every bite!

Hello, sandwich fans! Drop by and dig into our mouthwatering creations made with fresh, quality ingredients. We’re excit...
08/09/2025

Hello, sandwich fans! Drop by and dig into our mouthwatering creations made with fresh, quality ingredients. We’re excited to share our delicious offerings with you. See you soon! 🥪✨

Bring your appetite and visit us for a sandwich stacked high with flavor 🥪. The Noah’s Ark is loaded with turkey, roast ...
08/09/2025

Bring your appetite and visit us for a sandwich stacked high with flavor 🥪. The Noah’s Ark is loaded with turkey, roast beef, salami, pastrami, hot capicola, bacon, and provolone on your favorite bread. If you could add one more topping, what would it be? 🥒

Stop by and enjoy our freshly made Turkey & Cheese Sandwich! 🥪 With tender Boar's Head turkey and creamy Provolone, it's...
08/06/2025

Stop by and enjoy our freshly made Turkey & Cheese Sandwich! 🥪 With tender Boar's Head turkey and creamy Provolone, it's the perfect chilled bite. Do you prefer extra cheese or more turkey—let us know in the comments! 🧀

Stop by and get a FREE 20 oz. fountain drink with a purchase of anyone of our daily fresh made sandwiches! 👊❤️😋
08/06/2025

Stop by and get a FREE 20 oz. fountain drink with a purchase of anyone of our daily fresh made sandwiches! 👊❤️😋

Calling all sandwich lovers! Sink your teeth into our tasty sandwiches made with top-quality ingredients. We’re ready to...
08/05/2025

Calling all sandwich lovers! Sink your teeth into our tasty sandwiches made with top-quality ingredients. We’re ready to serve you deliciousness that will keep you coming back. See you soon! 🥪✨

Address

10497 San Diego Mission Road
San Diego, CA
92108

Opening Hours

Monday 7am - 12am
Tuesday 7am - 12am
Wednesday 7am - 12am
Thursday 7am - 12am
Friday 7am - 1pm
Saturday 12am - 1am
7am - 1pm
Sunday 12am - 1am
9am - 11pm

Telephone

(619) 281-7304

Website

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