Liquor Mart and Deli

Liquor Mart and Deli Formerly Vic's La Fiesta Liquor and Deli, we are under new management as of 2016! Come in and see the LARGEST selection of alcohol in all of San Diego!

Liquor Mart & Deli in San Diego's Mission Valley offers over 25 Boar's Head sandwiches, house-made Philly cheesesteaks, breakfast options, salads, and desserts, all available for takeout or delivery. Enjoy a free 20 oz. fountain drink with any sandwich purchase. Explore our drink selection, including kombucha, energy drinks, Starbucks coffee, and a variety of craft beers, wines, and spirits. We al

so provide catering services with customizable sandwich platters, breakfast trays, salads, and drinks.

Tonight’s plans?Hit the Club.(The sandwich, obviously.) 😏
06/03/2026

Tonight’s plans?
Hit the Club.
(The sandwich, obviously.) 😏

Hitting the road this weekend? 🚗☀️Start your day right with breakfast from Liquor Mart & Deli. We’re open early at 7 AM ...
05/29/2026

Hitting the road this weekend? 🚗☀️

Start your day right with breakfast from Liquor Mart & Deli. We’re open early at 7 AM with fresh breakfast sandwiches and hot Starbucks coffee. ☕🥪

"My favorite Deli in Mission Valley for 5 years now and I have brought new customers that love it here as well. 🫡 💯 s/o ...
05/26/2026

"My favorite Deli in Mission Valley for 5 years now and I have brought new customers that love it here as well. 🫡 💯 s/o to Pops."

Thanks for the love, Vincent J.!

05/24/2026

It’s Sunday, but the weekend isn’t over yet 😎
Swing by for cold drinks, fresh sandwiches, and last-minute Memorial Day essentials.

05/22/2026

Party invite? Don’t pull up empty-handed. 🍺🔥
Memorial Day stock-up starts here.

Hosting this Memorial Day weekend? Skip the stress and let us take care of the food with easy, crowd-pleasing catering o...
05/21/2026

Hosting this Memorial Day weekend?
Skip the stress and let us take care of the food with easy, crowd-pleasing catering options.

liquormartsd.com | (619) 281-7304 🍽️

05/18/2026

We've got snacks on snacks on snacks ready for your next road trip! 🛣️

📍 Liquor Mart & Deli
10497 San Diego Mission Rd

Did you know we prep our salads fresh in-house daily? 🥗 📸: Cobb Salad📍 Liquor Mart & Deli | 10497 San Diego Mission Rd
05/16/2026

Did you know we prep our salads fresh in-house daily? 🥗
📸: Cobb Salad

📍 Liquor Mart & Deli | 10497 San Diego Mission Rd

05/14/2026

🥪 Get your hands on our BBQ Beef Sandwich! Our tender, heated, and BBQ marinated roast beef is paired with melted Swiss and sweet caramelized onions made on your choice of bread. Served with a crisp pickle on the side.

Order yours 👇
https://liquormartsd.com/

📍 Liquor Mart & Deli | 10497 San Diego Mission Rd.

Fresh bites, quick stops, and easy grab-and-go options waiting for you! Perfect for busy mornings and quick lunch stops....
05/12/2026

Fresh bites, quick stops, and easy grab-and-go options waiting for you! Perfect for busy mornings and quick lunch stops.

📍 Liquor Mart & Deli | 10497 San Diego Mission Rd

Happy Mother’s Day from all of us at Liquor Mart & Deli! 💐Today we celebrate all the amazing moms and mother figures who...
05/10/2026

Happy Mother’s Day from all of us at Liquor Mart & Deli! 💐
Today we celebrate all the amazing moms and mother figures who make life so special.

Happy Saturday! ☀️🥪Grab The Diego this weekend. Stacked with turkey, ham, bacon, provolone, lettuce, tomato, onion, mayo...
05/09/2026

Happy Saturday! ☀️🥪
Grab The Diego this weekend. Stacked with turkey, ham, bacon, provolone, lettuce, tomato, onion, mayo, mustard, and our house dressing on your choice of bread.

And while you’re here, don’t forget to swing by for Mother’s Day champagne, wine, bubbly, and all the celebration essentials! 💐

05/06/2026

Mother’s Day is almost here. 💐
Grab her favorite wine or bubbly at Liquor Mart & Deli.

05/01/2026

Nothing but good vibes and better sandwiches. 😎🥪
Stop by and grab your favorite.

"Best liquor store. Very friendly staff and great food and beverages. Open early and late." Thanks for the 5 stars on Ye...
04/29/2026

"Best liquor store. Very friendly staff and great food and beverages. Open early and late." Thanks for the 5 stars on Yelp, David. S.!

📍 Liquor Mart & Deli | 10497 San Diego Mission Rd

Respect the meatball. 💪🥪Made fresh in-house. Order yours! ➡️ liquormartsd.com/
04/23/2026

Respect the meatball. 💪🥪
Made fresh in-house. Order yours!

➡️ liquormartsd.com/

Did you know we do catering? Whatever your occasion, however big or small, we have the perfect options to choose from!Pi...
04/21/2026

Did you know we do catering? Whatever your occasion, however big or small, we have the perfect options to choose from!

Pictured: Greek Salad 🥗

⭐⭐⭐⭐⭐ "If you're looking for the perfect sandwich, look no further! The sandwiches are hands down some of the best I've ...
04/17/2026

⭐⭐⭐⭐⭐ "If you're looking for the perfect sandwich, look no further! The sandwiches are hands down some of the best I've had/." Thanks for the love on Yelp, Sarena M.! 🥪

Pictured: Greek Chicken

Got something to celebrate? Visit our bubbly aisle! 🍾
04/15/2026

Got something to celebrate? Visit our bubbly aisle! 🍾

📢 Stop by and get a FREE 20 oz. fountain drink with a purchase of any of our daily freshly-made sandwiches! 🥪🥤
04/13/2026

📢 Stop by and get a FREE 20 oz. fountain drink with a purchase of any of our daily freshly-made sandwiches! 🥪🥤

Planning a get-together? Come in and see the LARGEST selection of alcohol in all of San Diego! 🥃📍 Liquor Mart & Deli | 1...
04/10/2026

Planning a get-together? Come in and see the LARGEST selection of alcohol in all of San Diego! 🥃

📍 Liquor Mart & Deli | 10497 San Diego Mission Rd

Yes, we serve breakfast! And hot Starbucks coffee. ☕ Good mornings start at Liquor Mart & Deli!
04/08/2026

Yes, we serve breakfast! And hot Starbucks coffee. ☕ Good mornings start at Liquor Mart & Deli!

Happy Easter! 🐇From drinks to snacks, we’ve got everything you need for a quick stop today. Hop on in!
04/05/2026

Happy Easter! 🐇
From drinks to snacks, we’ve got everything you need for a quick stop today. Hop on in!

The hunt is over! 🐰🥪Let us handle Easter catering so you can focus on the fun! Fresh Boar's Head sandwiches and salads f...
04/02/2026

The hunt is over! 🐰🥪
Let us handle Easter catering so you can focus on the fun! Fresh Boar's Head sandwiches and salads for everyone.

Learn more: liquormartsd.com/catering

Savor our Cold Pastrami Sandwich with tender Boar's Head pastrami and smooth Swiss cheese, served chilled on your choice...
03/31/2026

Savor our Cold Pastrami Sandwich with tender Boar's Head pastrami and smooth Swiss cheese, served chilled on your choice of bread and toppings with a side of crunchy pickle for a satisfying finish! 🥪

Order online for quick & easy pickup: https://liquormartsd.com/

Address

10497 San Diego Mission Road
San Diego, CA
92108

Opening Hours

Monday 7am - 12am
Tuesday 7am - 12am
Wednesday 7am - 12am
Thursday 7am - 12am
Friday 7am - 1pm
Saturday 12am - 1am
7am - 1pm
Sunday 12am - 1am
9am - 11pm

Telephone

(619) 281-7304

Website

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