Thelma Carol Wine Merchants

Thelma Carol Wine Merchants Milwaukee bottle shop & bar featuring fine wine, spirits, beer, and cigars.

💐🕯️🥂New week / New tasting: Join us Thursday for an epic lineup. It’s time friends and lovers - it is Chardonnay for Hat...
04/21/2025

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New week / New tasting: Join us Thursday for an epic lineup. It’s time friends and lovers - it is Chardonnay for Haters week!

Say what you will, Chardonnay is the most widely planted white grape in the world, AND the most widely purchased. It also may be the most controversial, with folks firmly planted in one of two camps: heavily oaked with full malolactic conversion (the fermentation process that imparts the “buttery” notes) VS unoaked with little to no malo.

Whether you prefer either one or both, or claim to hate ALL Chardonnay, we invite you join us for a revelatory evening certain to open your senses and your mind. A showcase of Chardonnay’s splendor will be on full display, highlighting the best from Burgundy (the birthplace) and elsewhere.

$24/person. No reservations needed. Jerel at at the helm for this special night.

On offer:

Mazzolino Blanc (IT)

Tyler Santa Barbara Chardonnay (CA)

Bethel Heights Eola-Amity Hills Estate (OR)

Durup Chablis 1er Cru Montee de Tonnere (Chablis, FR)

Gagnard-Delagrange Chassagne-Montrachet 1er Cru Morgeot (Côte de Beaune, FR)

Manuel Olivier Hautes Côtes de Nuits (Côte de Nuits, FR)

We cannot wait to welcome you!

Tasting this week: Northern Italy; when you’re here, you’re home 🍷🌹A new lovely week is upon us friends and lovers - joi...
04/14/2025

Tasting this week: Northern Italy; when you’re here, you’re home 🍷🌹

A new lovely week is upon us friends and lovers - join us this Thursday as we return to Italy, our absolute favourite.

It is a challenge to categorize Italian wine using a single metric. The landscapes, cuisines, dialects, and traditions make Italy as a country about as varied as one is to find, and the wines follow suit. The northern regions use their mountainous and mediterranean topographies to excellent result when it comes to the cultivation of wine grapes, and the food and faire of these higher-latitude regions reflect it. Crisp and lifted is the name of the game more often than not, unless we’re talking Amarone and the passito wines, in which case big fruit and higher alcohol levels are on grand display. We’re going to taste through a variety this week- join us!

iFeudi di Romans, 2023 Ribolla Gialla

Ottella, 2023 Lugana

Tenuta La Presa, 2022 Bardolino

Tenuta San Leonardo, 2019 Terre di San Leonardo

Speri, 2019 Valpolicella Classico Superiore Sant’ Urbano

$20/person. No reservations needed. You know the drill - we taste at 6!

🍹🍍💌Happiest Saturday friends and lovers! The sun is shining & we have a couple new drinks on the cocktail list. Friendly...
04/12/2025

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Happiest Saturday friends and lovers! The sun is shining & we have a couple new drinks on the cocktail list. Friendly reminder - Oui C’est Vrai it looks like we have a full bar, but those gorgeous bottles are for neat pours, rocks pours, & retail.

We cannot wait to welcome you 🌿

Shout out to our girl / we like to name cocktails after our friends, and this lady loves her rum negronis. MKE misses you babe 💌

🌸🍷💐🥂🌿Cannot wait to welcome you this week at the shop - here is a gratuitous favourite shot of our dearest Kilt by our ...
04/08/2025

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Cannot wait to welcome you this week at the shop - here is a gratuitous favourite shot of our dearest Kilt by our bestie 🌿

A friendly heads up friends and lovers - there will be no tasting this Thursday, for we are hosting MKE Wine Weekend Happy Hour! We cannot wait to celebrate with our friends. Perhaps the Porrón will make an appearance 👀 - we will see where the soirée takes us.

Cannot wait to see you!

Tasting this week: A Peek at Pinot 🍷💌New month, new tastings! Join us for our first Thursday of April as we bring back a...
04/02/2025

Tasting this week: A Peek at Pinot 🍷💌

New month, new tastings! Join us for our first Thursday of April as we bring back a most-beloved varietal tasting, Pinot Noir.

We will be visiting 5 expressions of this delicate and delicious grape from a few corners of the globe- a little bit of France, a little bit American, and one absolutely delightful New Zealand pour.

On offer:
Simonnet Febvre Crémant de Bourgogne Pinot Noir Brut Rose, France

Pali ‘Riviera’ Pinot Noir, Sonoma Coast, California

Lange Estate Winery & Vineyards Reserve Pinot Noir, Willamette Valley, Oregon

Louis Latour Santenay Rouge, Bourgogne, France

Mt. Difficulty Pinot Noir, Central Otago, New Zealand

$22/person. Tasting runs 6pm to 8pm. No reservations needed!

💐🥂💋Merriest April friends & lovers. Friendly reminder to VOTE today all you lovely Wisconsites. Whether before or after ...
04/01/2025

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Merriest April friends & lovers. Friendly reminder to VOTE today all you lovely Wisconsites. Whether before or after you cast that ballot, come see us - we and the polls are open until 8pm 🥂

Happiest Name day to our one and only 🏴󠁧󠁢󠁳󠁣󠁴󠁿🥂Everyone wish a very merry and gorgeous name day to the Beard who keeps t...
03/28/2025

Happiest Name day to our one and only 🏴󠁧󠁢󠁳󠁣󠁴󠁿🥂

Everyone wish a very merry and gorgeous name day to the Beard who keeps the Thelma heart a-beating!
Whether he his pouring you vermouth or talking your head off about rum, whisky, wine, pipes, Gandalf the Grey, etc… Jerel is everything to us; his lore, knowledge, magnimity, and gentility are so tightly woven into the fabric of our wee shop. Quite the looker too, no? 💌

Cannot wait to toast the Beard with some of our dearest friends tonight at the SOLD OUT Pivari show 🥂

Photo by 🌿

{this post has been written with zero bias on the writer’s side}

03/28/2025

TC will be closing to the public at 5:30pm tonight for the
SOLD OUT Pivari show. Ticket holders only after 5:30pm.
Živjeli!

Tasting this week: Crémants of France 🥂We are back from our wee spring pause, so join us tomorrow, Thursday March 27th t...
03/26/2025

Tasting this week: Crémants of France 🥂

We are back from our wee spring pause, so join us tomorrow, Thursday March 27th to pop some bubbly from the motherland of sparkling wine: France!

Crémant, the word for sparkling wine from France that is NOT champagne. We will explore a handful of the sparkling reflections from the Loire Valley, Bordeaux, Burgundy, Jura, and beyond.

Missed Bubbles Fest? Love all things sparkling? Need a reason to celebrate literally anything you want? This wee tasting is the tasting for you!

$22/person, 5 wines this evening. No reservations needed. We taste at 6!

💋🐾🍷Happiest Friday friends and lovers! Sweet baby Redford - TC’s OG weeuhn - is here to remind you all that the shop has...
03/21/2025

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Happiest Friday friends and lovers! Sweet baby Redford - TC’s OG weeuhn - is here to remind you all that the shop has always welcomed nicely-mannered pups and nicely-mannered people 🫶🍷

The sun is shining beautifully, & we cannot wait to welcome you soon!

Celebrating Spring with Syrah 🌿🍷It’s a Midwest springtime miracle! No snow and full sun today 💌Join us tonight for our w...
03/20/2025

Celebrating Spring with Syrah 🌿🍷

It’s a Midwest springtime miracle! No snow and full sun today 💌
Join us tonight for our weekly tasting on this first day of spring, celebrating all things Syrah.

Syrah, perhaps one of our favourite red varietals, produces beautiful, supple, and unique wines the world over. Let’s taste 5 iterations of this special grape, from France to California, to Australia, and beyond.

DuoMa Syrah Valle de Guadalupe - Mexico

K Vintners Milbrandt Vineyard Syrah - WA

The Language of Yes Syrah - CA

Elderton Barossa Shiraz - AUS

Etienne Becheras Crozes-Hermitage -FR

$20/person. No reservations needed. We taste at 6!

Thelma Carol Spring Pause Special Hours 🌸The Kilt and Lady are heading out east for our annual spring pause next week! S...
03/18/2025

Thelma Carol Spring Pause Special Hours 🌸

The Kilt and Lady are heading out east for our annual spring pause next week! Special hours at the shop will be the following:

Monday, March 24th: Closed
Tuesday, March 25th: 3pm to 7pm
Wednesday, March 26th: 3pm to 7pm
Back to regular hours the 27th.

Everyone come visit and his killer mustachio Tuesday & Wednesday - he’d love to see you! 💌

Tasting tonight! An Exploration of Malbec 🍷Malbec: the storied grape from France that once made up the main portion of B...
03/13/2025

Tasting tonight! An Exploration of Malbec 🍷

Malbec: the storied grape from France that once made up the main portion of Bordeaux, and which was later rebirthed and popularized in Argentina. Tonight we taste this inky purple varietal that delivers such gorgeous tannins and complexity. Join us as we explore its unique expressions in both the old world and the new.

Belasco de Baquedano Rosé of Malbec, Mendoza AR

Alma Negra Brut Malbec, Valle de Uco, AR

Aguijon de Abeja Malbec, Patagonia AR

Clos La Coutale, Cahors FR

Zorzal “Gran Terroir” Malbec, Uco Valley AR

Matchbook Estate Malbec, CA

$19/person. No reservations needed. As always, we taste at 6!

Balkan Wine Takeover V.4 featuring 🍷🇷🇸🇭🇷Our Balkan Boys return to Thelma Carol Friday, March 28th! Join us for our four...
03/06/2025

Balkan Wine Takeover V.4 featuring 🍷🇷🇸🇭🇷

Our Balkan Boys return to Thelma Carol Friday, March 28th!

Join us for our fourth night of live traditional music by T.S Pivari, Milwaukee’s premier Croatian, Serbian, and Bosnian folk group.

This is a beautiful evening full of love, music, and of course... wine. The bar will be serving a killer lineup of delicious wines from the Balkans supplied by 🍷.

Advance tickets are $15 - grab yours today as these go fast! Link in bio to purchase.

We cannot wait to see you there!

Živjeli!

Happiest March friends & lovers! Join us for our first Thursday of the month this week, 3.6 as we venture to Sicilia, w...
03/03/2025

Happiest March friends & lovers! Join us for our first Thursday of the month this week, 3.6 as we venture to Sicilia, with the Wines from the Volcano 🍷

This will be our first deep dive into the gorgeous wines of Sicilia. We will explore the entire island and discuss its unique terroir of oceanic influence and volcanic-heavy soils.

On offer:
Caruso e Minini Catarratto

Mortellito Grillo

Calabretta Nerello Cappuccio

Graci Etna Rosso

Clara & Annamaria Sala Nero d’Avola

$21/person to taste. No reservations needed. 6pm we pour!

Tasting this week, returning to one of the most beautiful of places: Portugal 🇵🇹🍷Join us this Thursday as we return to t...
02/24/2025

Tasting this week, returning to one of the most beautiful of places: Portugal 🇵🇹🍷

Join us this Thursday as we return to the gorgeous, sumptuous, & very pocketbook - friendly wines of Portugal. This will be a dynamic tasting of wines from three main areas country: Tejo, Douro, and Minho. Here for your viewing pleasure just a few snaps from our Portugal visit in 2018 / Sounds of Lisboa / Alfama / the seaside town of Cascais / Porto 💌

On offer:

Vale de Lobos Sparkling Brut

Vale de Lobos Branco Reserva

Solar das Boucas Alvarinho Premium

Virina Red

Oculto Red

Mensagem Reserva

$19/person. No reservations needed. We taste at 6pm!

Manifesting Spring for this week’s tasting: Sauvignon Blanc, Old World vs. New 🪻Join us this Thursday for our weekly tas...
02/18/2025

Manifesting Spring for this week’s tasting: Sauvignon Blanc, Old World vs. New 🪻

Join us this Thursday for our weekly tasting where we will explore Sauvignon Blanc; a fan favourite for so many and massively different depending on climate, country, and vinification. Join us from 6pm to 8pm to explore this popular varietal, from the French way to Italian, Austrian, American, & Australian. (Yep, even though we love them, we are skipping the Kiwis, for this time around💌)

Murdoch Hill Sauvignon Blanc (Australia)

Hannes Sabathi Sauvignon Blanc Klassik Sudsteiermark (Austria)

La Roseraie Sauvignon Blanc (France)

La Clef du Recit Sancerre (France)

ZAMO Sauvignon Friuli Colli Orientali DOC (Italy)

Grey House Sierra Del Mar Sauvignon Blanc (California)

$18/person. No reservations needed. We cannot wait to welcome you 💌

Friends & Lovers: we will be closed tomorrow, Monday February 17th to attend a trade tasting in one of our favourite pla...
02/16/2025

Friends & Lovers: we will be closed tomorrow, Monday February 17th to attend a trade tasting in one of our favourite places 🌬️🏙️❄️

A huge, warm, wonderful THANK YOU to everyone who popped bubbly with us last night. It was our best year yet, and we had so much fun we only took one video 🙈

See you all Tuesday. So grateful for you. We love you deep.

Address

605 W Virginia Street
Milwaukee, WI
53204

Opening Hours

Monday 12pm - 8pm
Tuesday 12pm - 8pm
Wednesday 12pm - 8pm
Thursday 12pm - 9pm
Friday 12pm - 9pm
Saturday 12pm - 9pm

Telephone

+14143128244

Website

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