11/05/2026
The sandwich achieved major internet traction through a series of viral response videos making fun of a McDonald's corporate promotion. When McDonald's CEO Chris Kempczinski posted a video taking a very small, careful bite of the new "Big Arch" burger and called it a "big bite," RoadDog fans and creators used it to show what a real Midwestern "BIG BITE" looks like next to their Massive Tenderloin.