02/09/2026
𝐇𝐞𝐚𝐭𝐡𝐟𝐢𝐞𝐥𝐝 𝐒𝐡𝐨𝐩 – 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬 (𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝐟𝐨𝐫 𝐮𝐬!)
This is a long read so grab a cup of tea!
We opened our Heathfield shop in December 2025, so we have been open for 9 months. During that time we have built up a loyal following of customers – and we are very grateful to them for supporting us.
In particular people love our local products and, particularly our Sourdoughs, cheeses & hams and our Bread Shed sandwich sales are really picking up.
However our sales have unfortunately not been sufficient to cover our overheads and we need to make some changes to build up our customer base.
We have carried out a bit of market research and spoken to many customers about their perceptions of the shop. Here is some of the feedback we have received:
“𝘐 𝘥𝘪𝘥𝘯’𝘵 𝘬𝘯𝘰𝘸 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦 𝘵𝘩𝘦𝘳𝘦”
“𝘍𝘳𝘰𝘮 𝘵𝘩𝘦 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 𝘪𝘵’𝘴 𝘩𝘢𝘳𝘥 𝘵𝘰 𝘴𝘦𝘦 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘴𝘦𝘭𝘭”
“𝘐’𝘷𝘦 𝘢𝘭𝘸𝘢𝘺𝘴 𝘢𝘴𝘴𝘶𝘮𝘦𝘥 𝘺𝘰𝘶 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘷𝘦𝘳𝘺 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦”
“𝘍𝘳𝘰𝘮 𝘵𝘩𝘦 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 𝘪𝘵 𝘭𝘰𝘰𝘬𝘴 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶 𝘰𝘯𝘭𝘺 𝘴𝘦𝘭𝘭 𝘷𝘢𝘱𝘦𝘴, 𝘴𝘸𝘦𝘦𝘵𝘴 𝘢𝘯𝘥 𝘭𝘰𝘵𝘵𝘦𝘳𝘺”
So next week we will be making some major changes to address some of these concerns. We will closed on Sunday, Monday and possibly Tuesday (Heathfield only).
𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐰𝐞 𝐛𝐞 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠?
Our counter will be moved to the back of the shop. This will make the entrance open and clear, and make entering the shop more welcoming and less scary for new customers.
Our fridges will move to the front of the shop so that people can see our delicious deli products, sandwiches, dips, local yoghurts and meats from the window.
One of our Gondolas will be moved nearer the front of the shop and will showcase some of our local products, cakes, organic products, Christmas items and some of our many products not available in the supermarkets.
We hope that everyone will like these changes and that they will encourage more people to come and shop with us!
We’d welcome any constructive feedback and suggestions.