Charles Chisala

Charles Chisala Journalist and general supplier For evidence-based tips on Journalism.

A former reporter, sub editor and editor with close to 30 years of practice shares his knowledge and experience.

TRYING TIME FOR ZAMBIAN MEDIA=============================Ever since my former boss, former president Edgar Chagwa Lungu...
18/06/2025

TRYING TIME FOR ZAMBIAN MEDIA
=============================
Ever since my former boss, former president Edgar Chagwa Lungu, died in South Africa on June 5, 2025 I have avoided making public comments on his death and count down to his burial. Out of respect.
I have been mourning his desmise quietly. From March 2020 to September 2021 I was the manager of one of his personal presidential media teams. I continued managing this important project even after I was moved to the main media centre to join the main presidential media team as head of print media. The former team members, especially those who were directly under me, have been sending messages of grief and calling me to tearfully share how ECL's death has devastated them.
But every time I go on Facebook I am spellbound by the amount of malice and outright hate speech being exchanged over ECL's death and funeral. It's shocking. I never expected Zambia to sink to this abyssmal levels of ethnic and political division.
Our country is rent right in the middle. The division is so open only a hypocrite cannot see it. Our country has a lot of work to do to restore the Zambian spirit, the African communality and humanity.
The burden is on the media to help seal the yawning schism. Even the media are divided over ECL. While some are trying their best to simply report the truth as news, some are obsessed with conformist political correctness. Society is therefore confused. People don't know who to listen to and who to agree with. During a time like this it's easy for us journalists and the media in general to be swayed from our core mission. But we must rise above the din, above the cacophony of competing ethnic and political interests and influence centres and provide moral clarity. We can excel and steer the nation towards healing.
It's indeed a trying moment for the Zambian media. But it will pass.

WHAT IS REVERSE ATTRIBUTION?..How should it be used in news?===================Hello colleagues in the profession. Here ...
28/05/2025

WHAT IS REVERSE ATTRIBUTION?..How should it be used in news?
===================
Hello colleagues in the profession. Here is another treat for you reporters, editors and sub editors/news writers.
Some of these things you will not learn them in the Journalism or Mass Comm class but in the industry. On a daily basis as I am editing news, as I am reading or listening to news I see this violation of one of the principles of News Reporting. Reverse attribution is wrongly used or applied. Check this:
1. "We're ready for the game," said the coach.
2. Said the coach, ”We're ready for the game."
Both direct quotes carry reverse attribution. The name, identity or title of the source or speaker comes after the verb said, and in the second example, the name, identity or title of the speaker as well as the verb said come before the direct quote, which is enclosed between the inverted commas at the beginning and at the end.
While both constructions are grammatically correct as they comply with the rules of English syntax, they are journalistically wrong. They both constitute a serious professional breach.
This is because in News Reporting, attribution must be forward and not in reverse to make communication more smooth. Meaning the verb said should always come at the end of the attribution, after the name, identity or title of the source or speaker. Like this:
"We're ready for the game," the coach said. And the attribution must come after the quote. Beginning with attribution and ending with the direct quote is like puting the cart in front of the horse, a scotch cart before the oxen or a trailer in front of the mechanical horse.
You see, every profession has rules which distinguish it from other professions. Let's respect and uphold the rules of News Reporting in this our profession of Journalism.
Reverse attribution is appropriate in feature articles, editorial comments, opinion pieces, analyses and story telling, I thank you.

26/05/2025

Thank you family for all your birthday wishes. Feeling loved ❤️❤️❤️

60 today STILL PRACTISING JOURNALISMHappy birthday to myself.
25/05/2025

60 today

STILL PRACTISING JOURNALISM

Happy birthday to myself.

WANT TO BE A GOOD EDITOR? Then cultivate, master this skill========================Hello family. I am still around.A FEW...
23/05/2025

WANT TO BE A GOOD EDITOR?
Then cultivate, master this skill
========================
Hello family. I am still around.
A FEW days ago, I was editing news. The intro of one of the stories had 47 words while the proposed headline had 12 words. After I had finished editing the story one senior journalist asked to see how I had edited it.
He looked at me and asked me, "Boss, how do you manage to do this?"
I answered, "Well, it's a skill I have mastered from years of practice and continuous improvement."
Why did he ask me that question? I had reduced the headline from 12 words to 5 and the intro from 47 words to 13. I explained to him that in News Reporting brevity and clarity are sacred. If you want news to deliver the message, to communicate effectively, tell it as quickly and clearly as possible. That is the principle.
How do you achieve these two? 1. Let your intro be as short as possible. 2. Use few accurate words. In short, be brief and straightforward.
What I have observed as an experienced editor over the years of my Journalism practice is that reporters often succumb to the strong temptation to pack the intro with as much information as possible, without realising that they are actually weakening it and therefore reducing its chances of communicating the news.
When I saw the intro of that news story, it was too long - crammed with 47 words. When I read it I saw too many irrelevant words which shouldn't be there. So, I trimmed it to 13 words so that the reader could get the news at once and quickly. I used the rest of the information to construct a new paragraph, which became the second paragraph to reinforce or explain the intro.
Use the principle of building blocks. Be brief, be clear. It's an important Journalism skill you have to work at cultivating and mastering with consistency and determination.
Once you master it, it will separate you from the crowd of average and below-average journalists. You can use it to earn more money than them. You see, people and organisations pay for skill, not mere knowledge.
I hope you have learned something Mr, Ms Journalist. Let's keep the conversation. God bless you.

03/05/2025

WELL DONE POWER 90. MY EX TEAM.🥂🍺🍾⚽⚽🤸🤸🤸

FROM A JOURNALIST'S ARCHIVES===========================Year: 2002Place: Samfya Town Council, Luapula Ntondo.While on a n...
01/05/2025

FROM A JOURNALIST'S ARCHIVES
===========================
Year: 2002
Place: Samfya Town Council, Luapula Ntondo.
While on a news coverage tour of Luapula Province in September, 2002, I passed through Samfya Town Council and visited my former school mate and dorm mate at Nchelenge (Nchezzy) Secondary School in the 1980s, Emmanuel Ntambi. It was a wonderful reunion after so many years. We did a lot of catching up and laughing. I was a journalist and he was an accountant.

MY JOURNALISM ODYSSEY

My dream from childhood was always to become a journalist despite being born and bred in the village, specifically Shimalama Village, Chief Chitembo Chapetele Yunga, Chifunabuli District, Luapula Ntondo Province.
I had no exposure or any role model to get inspiration and motivation from except old, crumpled pages of the Times of Zambia and the Zambia Daily Mail in which those coming from ku Kalale or ku Mikoti (Copperbelt) used to wrap 🍞 bread. I would painstakingly straighten the wrinkled pages and spend hours reading the stories loudly and trying to share the news with my fellow villagers.
After reading them I would nail them onto the inside walls of my kebini (cabin), the small house my father had built for me and my brothers near the main house.
My other sources of inspiration were news casts and programmes on Radio Zambia or Zambia Broadcasting Service (ZBS). I would imitate radio personalities like the late legendary Mwansa Kapeya, late Elijah Mabo, Joseph Kabwe, Kenneth Maduma, Sarah Mubanga, Peter Mweemba and many others.
I also benefited a lot from my late father's fine descriptions of news reporters and their work. I still remember how he had mystified journalism and stretched my imagination to the very limit as a Mundubi Primary School going village boy. For your information, the only time I was exposed to modernity and a semblance of an urban environment was when I visited Lubwe Catholic Mission, Lubwe Mission Hospital, Lubwe Trading Centre and the surrounding community with town-like infrastructure and lifestyle.
My father, a humble fisherman and subsistence farmer, would often tell me, "If you want to live like those people at Lubwe, you must take school seriously and become a reporter or a lawyer."
The big man would describe with a lot of exaggeration how news reporters armed with notebooks, pens, cameras and tape recorders would just appear from nowhere at a scene of crime, an accident, a riot, a strike by workers or a public meeting and start asking people clever questions while taking pictures, scribbling notes in their note books and recording interviews. He would later hear the same news on radio and read it in newspapers, he would recount to me.
For days I would be imagining myself as one of those news reporters. It just blew my village mind mwandi. Me, Chale, a news reporter? How sweet it would feel! I would timidly ask my teachers at school to tell me whatever they could about these people called news reporters. And they gladly obliged. They were very proud of me.
My father had planted a seed in my mind. A village boy dreaming of becoming a journalist. Despite his lack of modern education, my father managed to inspire and motivate me to set my eyes on becoming a journalist.
So, by the time I was selected to go to Nchelenge Secondary 🏫 School; by the time I was beginning my Form 1, my mind was already obstinately focused on becoming a journalist.
The journey was tough and challenging with countless hurdles and discouragements along the way. But my determination was as strong as steel. My resolve was unshakable. My trust in the Almighty God was unflinching. Who said a village boy could not become a journalist and travel the world? I would not allow any hardship or setback to make me abandon my dream of becoming a journalist. No. I would make my father proud one day.
With a lot of hard work and support from selfless journalists like Mr Hicks Sikazwe, late Pelekelo Liswaniso, late Enock Ngosa, late Davis Lwanga, US based Bishop Medistone Mulenga and Times of Zambia News Editor Andrew Sakala and Journalism trainers like Mr Franklin Tembo snr, late Edem Djokotoe, late Melody Kalonga and legendary John Musukuma, I finally achieved my ambition.
As I reported for work at the Times of Zambia Head Office on Kabelenga Avenue in Ndola as a News Reporter on my first day after nine years of police work I was mauless!
The seed my father planted had grown into a tree and the fruits were now ripe. He was very proud of me. Seeing my byline and picture in the then mighty Times of Zambia moved the old man to tears of joy and pride. Mr Elie Sashi Chisala died a satisfied parent.
I dedicate this year's Labour Day and World Press Freedom Day to all my fellow journalists and students of Journalism and Mass Communication wherever you are. I hope this story will inspire and motivate someone somewhere.
Happy Labour Day, Happy World Press Freedom Day, in advance.
Please, share this post if you can. Thank you. 🙏🙏🙏

29/04/2025

BBC exposes killer Kenya cops, soldiers who murdered protesters

ICIBEMBA TE CINOBE 😂===================If you don't understand Bemba language, don't even try to understand this. Ulepen...
28/04/2025

ICIBEMBA TE CINOBE 😂
===================
If you don't understand Bemba language, don't even try to understand this. Ulepenapo fye. Lobe! 😂😂😂 Now, read this:

Kulyo kulya ulya, te kulya kulya iyoo. Kano kulyo kulya ulya e kulya kulya. Ukulya komo, te kulya.

Age is just a number, they say. I'm still me.
24/04/2025

Age is just a number, they say. I'm still me.

IS IT WRONG FOR A MEDIA OUTLET TO SUPPORT A POLITICAL PARTY?================During a live programme on Hot FM radio stat...
24/04/2025

IS IT WRONG FOR A MEDIA OUTLET TO SUPPORT A POLITICAL PARTY?
================
During a live programme on Hot FM radio station featuring Media Owners Association of Zambia Chairman Pastor Kennedy Mambwe, MISA Zambia official Jane Chirwa and News Diggers Editor-in-Chief Joseph Mwenda, a caller raised a very tricky issue.
This caller accused some media houses of openly supporting some political parties and challenged the guests to answer whether it was wrong or right. A very challenging question, but I liked the way Joseph intelligently and professionally answered the question.
He wouldn't say 'yes' or 'no’ but explained that it was up to the readers, listeners or viewers of that particular media outlets to decide whether to continue following it or ditch it. Simple!
I totally agree with you Mr Mwenda. There is no law or ethical principle that explicitly proscribes support for a political party or candidate. Just as there is no law or ethical rule that explicitly allows the practice.
There is nothing wrong with a newspaper, radio or television station openly supporting a political party or candidate. World over, media outlets have openly endorsed a particular candidate. No crime there. But the media house must be ready to bear the consequences of such a risky decision. It's risky but not a crime. The decision lies squarely in the hands of the owners and the management.
File picture: Me (left) with fellow editors at a high-level media engagement in Lusaka recently. For illustration only.

23/04/2025

Today is past already. We thank God 🙏 as we await tomorrow

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