
07/05/2025
Announcing a New Campaign: Friends in Low Places
https://zurl.co/pf8uI
🍸Celebrating the No– & Low– ABV Cocktail & Mocktail Movement
“Drinking culture needs to evolve to the point where nonalcoholic options are standard…It’s about providing choice, not judgement, and ensuring everyone has a seat at the table, regardless of their relationship with alcohol.”, Chris Cardon (founder of Continuous Beverage Solutions) in a conversation with Justin Koury (BevFluence) published in Artisan Spirit Magazine.
BevFluence seeks to partner with innovative brands, bartenders, and beverage storytellers to showcase how thoughtful, low-lift drinks can make a high impact on culture, hospitality, and wellness. And we will introduce Tempo Drinking, the concept of alternating between alcoholic and non-alcoholic drinks to pace oneself.
The campaign will increase brand awareness by targeting an audience of media, bartenders, digital artists, and consumers. Brands will also gain insights into audience preferences through social media engagement and campaign analytics.