29/10/2026
Booking.com’s inaugural Travel Happiness Index reveals how travel remains a powerful source of joy, reset, and connection, even as travelers adapt to uncertainty.
- 99% of Vietnamese travelers associate travel with positive emotions.
- 95% say they would adapt their travel plans rather than abandon them altogether when faced with disruptions.
- Vietnamese travelers are planning more intentionally, with 77% prioritising local food and meaningful experiences, while 71% consider travel deals when choosing when and where to go.
Booking.com’s inaugural Travel Happiness Index reveals how travel remains a powerful source of joy, reset, and connection, even as travelers adapt to uncertainty.
