10/09/2026
Why isn’t Gen Z buying w**e? 🍷
In Episode 18 of Bottled Up, Daniel Posner sits down with alcohol industry consultant Rohan Duggal to discuss the changing habits reshaping the w**e and spirits business.
They explore why younger consumers are choosing canned cocktails and other alternatives, what Gen Z expects from brands, and why the w**e industry must rethink its approach to pricing, education, marketing, and the overall customer experience.
Can w**e connect with the next generation, or is the industry too resistant to change?
Listen to Why Gen Z Isn’t Buying W**e: The Industry Must Change with Rohan Duggal on Spotify, Apple Podcasts, and YouTube.
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