Heart of Iowa Market Place

Heart of Iowa Market Place "All Things Iowa" Boutique & Fudge Shoppe. Specializing in Iowa themed gifts, gourmet foods, souven And of course, we're famous for our tasty homemade fudge.

About Our Store

Located in Historic Valley Junction in West Des Moines, Heart of Iowa Market Place is your Iowa store and so much more! Since 1983, Heart of Iowa has provided a "uniquely Iowa" experience, where customers are greeted as neighbors and encouraged to sample, sniff, touch and taste. From mouth-watering fudges and flavors to gifts that say "I love Iowa" in your own special way. At Hear

t of Iowa Market Place, we specialize in locally crafted and Iowa themed foods and gifts, including: goodies and gadgets, gift baskets, gourmet foods, local art, home decor, souvenirs, John Deere collectables, as well as Iowa Hawkeyes and Iowa State Cyclone gifts and gear. Whether its a holiday gift or a special present for a close friend, we're your #1 source for all things Iowa! Fundraising with Fudge

Are you looking for unique fundraising ideas? Our "Fundraising with Fudge" program is a great way for your non-profit organization to raise funds and have fun at the same time! With two different options available, selling Heart of Iowa Market Place's delicious homemade fudge is easy and profitable. Whether you're fundraising for a church or civic group, or raising funds for your school activities, we work with non-profits of all sizes. For more information, go to our website www.heartofiowamarketplace.com and click on the "Fundraising" tab for more information! Corporate Gifts

At Heart of Iowa Market Place, we also specialize in unique, Iowa corporate gifts. We have a large selection of baskets, bags and boxes to fill, and our staff, with our personal attention to detail, can help you create the perfect gift that says "Thanks for doing business here in Iowa." We are small enough to meet our customer's requests, and large enough to accommodate large corporate gift needs, and can deliver locally or ship nationally. Stop by and see us, or visit our website at www.heartofiowamarketplace.com!

💩 It’s that chip-tastic time of year, opening day of the Iowa State Fair is HERE! 🎡🐄 The fair runs August 7–17, and we’r...
08/07/2025

💩 It’s that chip-tastic time of year, opening day of the Iowa State Fair is HERE! 🎡🐄 The fair runs August 7–17, and we’re tossing our hat (and maybe a few “cow chips”) into the ring!

Heart of Iowa is proud to shout out one of the Fair’s finest traditions: Cow Chip Throwing and yes, we’ve got our own version that’s way more delicious. Stop in and snag some of our famous Cow Chips to kick off the fair the right way.

🎯 Don’t miss the official Cow Chip Throwing Contest happening Wednesday, August 13 from 11–11:30 AM at Farm Bureau Pioneer Hall!

Fair fun, flying chips, and sweet treats? We’re all in.

👉 For the full fair schedule, visit iowastatefair.org

👋 Meet Meghan, the manager who keeps things running smoothly at Heart of Iowa Market Place! We chatted with her about he...
08/06/2025

👋 Meet Meghan, the manager who keeps things running smoothly at Heart of Iowa Market Place! We chatted with her about her journey, what she loves most about the shop, and even uncovered a few fun surprises along the way.

Read along to get the scoop and see what makes her such an important part of the Heart of Iowa story. ❤️

Summer’s heating up, so let’s get that grill fired up! 🔥🍖Head over to Heart of Iowa Market Place (in-store or online) an...
07/29/2025

Summer’s heating up, so let’s get that grill fired up! 🔥🍖
Head over to Heart of Iowa Market Place (in-store or online) and grab your favorite BBQ sauces to level up your cookout.

From Big Daddy’s Bacon Reaper 🌶️ to Zesty Mango 🥭 to the classic Original Oinkers, we’ve got something for every taste bud. Sweet, spicy, smoky — you name it!

👉 Shop now or swing by: heartofiowamarketplace.com

Here’s a custom box made just for you, straight from Heart of Iowa Market Place! 🎁Whether you’re thanking a client, cele...
07/25/2025

Here’s a custom box made just for you, straight from Heart of Iowa Market Place! 🎁
Whether you’re thanking a client, celebrating your team, or sending a little Iowa love, we’ve got you covered. Big or small, we can help you create the perfect gift.

✨ Choose from our tried and true options or design your own!
👉 View them all here: heartofiowamarketplace.com/collections/gift-boxes

WANTED: Percy the Pig 🐷Last seen causing cuteness overload at Heart of Iowa Market Place.Reward: 1 piece of fudge.Percy’...
07/22/2025

WANTED: Percy the Pig 🐷

Last seen causing cuteness overload at Heart of Iowa Market Place.
Reward: 1 piece of fudge.

Percy’s on the loose!
This tiny troublemaker with pink ears, cute as a button, and a scent of vanilla fudge is hiding somewhere in the store, and we need your help!

Your mission:
🔎 Visit Heart of Iowa Market Place
🔎 Search the shelves, displays, and corners
🔎 Spot Percy? Tell a team member and claim your sweet reward!

Think you’ve got what it takes?
Let the pig hunt begin!

Swipe to see the lucky winners, Liz and Marie, from June's hunt.

Did you know that Monday was World Chocolate Day … like we needed an excuse! 🍫😋Locally made Iowa chocolate is basically ...
07/08/2025

Did you know that Monday was World Chocolate Day … like we needed an excuse! 🍫😋

Locally made Iowa chocolate is basically a love language, and we’re fluent. Whether you're craving creamy fudge, Beaverdale chocolate bars, milk chocolate English toffee, brownies or ooey-gooey caramels…we’ve got the goods to make your tastebuds do a happy dance. 💃🕺 YUM.

Fun fact: Chocolate triggers your brain to release feel good chemicals. So yes, eating local chocolate is basically self care. 😌

🎆 Happy 4th of July from all of us at Heart of Iowa Market Place! We're open today for regular business hours until 8 PM...
07/03/2025

🎆 Happy 4th of July from all of us at Heart of Iowa Market Place! We're open today for regular business hours until 8 PM, and we’re celebrating right alongside the Junction Street Party! Come enjoy the festivities, grab some great eats, shop local, and soak up the holiday vibes.

We are closed on July 4 and we'll be back to our normal hours on Saturday. Tonight, let's party like it's Independence Day! 🎉✨

Stop on out and celebrate with us in Historic Valley Junction!


Join your neighbors and celebrate liberty at the Junction Street Party! 🎉 Enjoy the spirit of independence with live mus...
07/01/2025

Join your neighbors and celebrate liberty at the Junction Street Party! 🎉 Enjoy the spirit of independence with live music, delicious bites from local food trucks, shopping at the Valley Junction Farmers Market, and relaxing in our refreshing beverage garden.

🎆 Head to Railroad Park near the iconic 5th Street arch in Historic Valley Junction for an unforgettable block party experience! The fun kicks off during the West Des Moines July 3rd Parade and keeps going all evening long.

📅 July 3 | 5:00 PM – 10:30 PM

Don't miss this annual tradition where fun meets freedom!


👋 We caught up with Abby, owner of Heart of Iowa Market Place, to get the inside scoop! From how she became the boss to ...
06/24/2025

👋 We caught up with Abby, owner of Heart of Iowa Market Place, to get the inside scoop! From how she became the boss to her favorite part of the job, we’ve got all the fun details you didn’t know you needed.

Tap to read more and get to know the heart behind Heart of Iowa Market Place! 💛

🐾 Emma Bear’s back on site and giving it two paws up!Our favorite four-legged project manager is checking on the progres...
06/18/2025

🐾 Emma Bear’s back on site and giving it two paws up!

Our favorite four-legged project manager is checking on the progress and let’s just say, she’s paws-itively thrilled with how things are coming together!

The construction project is nearly complete, and the space is looking better than ever. From new shelving to fresh finishes, Emma’s keeping a close eye on every last detail to make sure it’s just right.

We’re so close to the big reveal… stay tuned! 🛠️🐶✨

Who’s ready for Valentines Day fudge?! Fresh batches made weekly in our shop.
01/31/2024

Who’s ready for Valentines Day fudge?! Fresh batches made weekly in our shop.

01/13/2024

Address

211 5th St/Historic Valley Junction
West Des Moines, IA
50265

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 12pm - 4pm

Telephone

+15152744692

Alerts

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