Beer, Wine, Liquor & Soda Distributor for Northeast Wisconsin The Triangle Distributing website is up!
You will be able to view our available products and keep up with the latest beer market information. Information for new retail customers will also be available.
09/07/2025
TWO TICKETS FOR THE MILLER LITE DECK, MONDAY, NOVEMBER 10TH, 7:15 PM
GREEN BAY PACKERS VS PHILADELPHIA EAGLES
The Miller Lite Deck is the ultimate destination for Packers fans who love a good time!
Located in the South End Zone of Lambeau Field, the Miller Lite Deck is an exclusive place to have fun while watching a game and enjoying the great taste of Miller Lite!
Every Miller Lite Deck guest receives a souvenir laminate credential and a coupon for a complimentary Miller Lite. Outdoor seating within the Deck area is available on a first come, first serve basis to those with credentials. There is a private bar, flat screen TV's, bathrooms and concessions exclusively for Deck guests.
🔥🌶️ Turn up the flavor with our 7 Pepper Brisket Meat Stick! Dive into a bold blend of smoky brisket, subtle sweetness, and just the right kick of heat. What sets this snack apart? It’s naturally fermented! Crafted from 100% grass-fed beef brisket, it’s a protein-packed treat for those who crave big flavor without the junk.
✨ Why You'll Love It:
✔ 18g of Protein – A powerful, satisfying snack to fuel your adventures.
✔ Sweet & Spicy Heat – Enjoy the perfect balance of bold peppers and natural sweetness.
✔ Keto & Paleo Friendly – The low-carb fuel you need for any lifestyle.
✔ Gluten-Free & No MSG – Clean ingredients, no unnecessary fillers.
✔ Naturally Fermented – Say goodbye to nitrites and nitrates; just pure, delicious flavor!
Whether you’re hitting the gym, heading outdoors, or craving a protein boost, the 7 Pepper Brisket Meat Stick delivers real heat, real protein, and real satisfaction. Grab yours today and taste the difference! 💥 # # #
26/06/2025
Red, white, and booze. 🚀🇺🇸 The adult version of your favorite freezer pop.
21/06/2025
In our pocket for the 1st day of summer 🍋🍒🫐
Available alongside our 25+ beers flavors, try ready to drink cocktails at the Leinie Lodge ☀️ Brandy & Bourbon Old Fashioneds and Cherry Lemonade & Rocket Pop Vodkas 🥃
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30/05/2025
MILWAUKEE (WKOW) — The Milwaukee Brewers announced a special giveaway for Saturday, August 23, featuring a Bob Uecker-themed plaid golf umbrella. This exclusive giveaway will be available to the first
26/05/2025
Land of the free, because of the brave. ❤️🤍💙 We salute and remember — today and always.
23/05/2025
22/05/2025
MADISON (WKOW) — Badgers fans get ready to jump around at Lambeau Field in 2026.
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Beer, Family, and Tradition
After the repeal of Prohibition in 1933 George Ziegelbauer, Sr. started a beer distribution company, back then he was distributing “Red Cap” Gettlemen and Schlitz. In 1936, the Schlitz salesmen suggested that it might be better to be located in the largest city in the county. So George Sr. rented a building at the northeast corner of South 18th and Franklin Street in Manitowoc, WI. George Sr. then started expanding and by 1940 had acquired some land, erected a building and had three refrigerated trucks.
In 1945 George Ziegelbauer Sr.’s sons , George Jr and James, came home from WWII and proceeded to follow in their father’s footsteps. George Sr. established three locations for his warehouses. These operating facilities were in Fond du Lac, Green Bay and Manitowoc, Wisconsin. By the time George Ziegelbauer, Jr. entered the business in 1948, George Sr. had separated the businesses. George Sr. gave two of the three brothers a branch. Jim was given Manitowoc, George Jr. was given Green Bay and Fond du Lac was sold. At the time of the split the boys were Budweiser distributors.
Shortly after that the boys ended their relationship with Budweiser because Budweiser was demanding exclusivity.
The work was hard and the days were long. Triangle's personnel consisted of the owner, the bookkeeper and the drivers. They would begin their day at 5:00 A.M unloading the train carloads that had been delivered. If they got done early, the drivers would deliver the beer.
After the work was done, the selling began. It was all social! George Jr. picked up tap k***s at night. Some nights until 8 or 9 P.M. Success as a distributor was dependent on belonging to social clubs that built successful relationships.
Unfortunately, in 1965 George was involved in a serious car accident, which left him in need of constant care. Leona, his wife took over the business. With seven children at home she did not have the luxury of working the market the way George and she had done. Her family obligations and her gender presented its own struggles.
By the time George Jr and Leona's son, Gary Ziegelbauer, had come into the industry there was great change occurring and the age of media was coming into its own. Beer selling had moved away from relationship-building being the sole means of selling the product. Relationship selling is still an important part of the beer business and it works in conjunction with marketing. Moving the local marketing to the national level was a huge step in brand recognition.
Nowadays Triangle is more diverse than ever, distributing domestic beer, craft beer, hard soda, regular soda, and even water!
