Village Mercantile

03/27/2026

Easter is right around the corner… 🐣

Don’t forget to grab some of our Easter goodies!🌼

03/15/2026

For the safety and best interest of our staff we have decided to close tomorrow Sunday March 15th

03/12/2026

🤎Meet the Vendor 🤎
Over the next couple weeks, we’ll be highlighting the
vendors that make Village Mercantile so special. Every
purchase supports at least two small businesses!
---
•Name -- Johanna Alling

•Business name -- You Are Beautiful Boutique LLC

•Where are you from / where are you based out of? --Osceola WI

•What inspired you to start your business? --My daughter Ramona being born was my inspiration to begin making all natural products that are safe for our children and around our pets. Helping others makes my heart happy.

•What is your best-selling or favorite product? My most popular & my favorite products I make are my magnesium spray & my crystal rollers. They have helped my body grow in many ways. From no more restless legs to calming my body.

•Fun fact:I am a crystal healer and offer reiki sessions as well. Making products with crystals is a passion of mine and I enjoy sharing this passion with others.

02/26/2026

🤎Meet the Vendor 🤎
Over the next couple weeks, we’ll be highlighting the vendors that make Village Mercantile so special. Every purchase supports at least two small businesses!
---
•Name --Matthew Swank
•Business name -- Lupine Gardens, LLC
•Where are you from / where are you based out of? --New Richmond, WI

•What inspired you to start your business? -- I started the business because of my love of nature and understanding how important native plants are to the ecosystem and the animals and organisms that keep our planet functioning. The food side of the business came from growing vegetable plants as I was establishing the business early on and doing local Farmer's markets where I sold produce and plants originally. The extra vegetables needed a use, so I created recipes to ensure there was little to no waste by creating canned goods.

•What is your best-selling or favorite product? Mango salsa is the best seller. Pickled beets and Medium chunky salsa are my personal favorites.

•Fun fact: I named it Lupine Gardens after the host plant for the Karner Blue Butterfly which is an endangered species and the majority of the remaining population resides in Wisconsin. The company focuses on helping expand habitat for this species every year in restoration projects.

02/20/2026

New vendor alert!🤎

We now have sourdough in a few different forms - bread, scones, and more.

Pre-orders are available. Orders need to be placed by Tuesday at noon for Friday pick-up.
Message us if you’d like to place an order for next week!

02/16/2026

We are so thankful to be nominated in the “best gift shop”category! 12 days left for voting — you can vote 1x per day🤎

Welcome, Readers, to our Best of St. Croix Valley 2026 readers’ choice poll, which celebrates life in and around our community and supports

02/09/2026

🤎Meet the Vendor 🤎
Over the next couple weeks, we’ll be highlighting the vendors that make Village Mercantile so special. Every purchase supports at least two small businesses!
---
•Name -- Andy Lindloff

•Business name -- Woodland Creek Candles

•Where are you from / where are you based out of? --New Richmond, WI

•What inspired you to start your business? -- Looking for something fun and creative to do, Pharmacist Andy and his teenage daughter Molly decided to try making candles. It is a wonderful blend of creativity and science that yields something special that evokes warmth and emotion.

•What is your best-selling or favorite product? We love designing and creating custom scent blends as well as creating our own product labels and marketing. We've had the good fortune of working with people and businesses all over to create custom label candles and custom lip balms.

•Fun fact: Andy has been a pharmacist in the community he grew up in (New Richmond) for over 12 years and has been able to use his unique set of skills to create something amazing with Woodland Creek Candles

02/02/2026

🤎Meet the Vendor 🤎
Over the next couple weeks, we’ll be highlighting the vendors that make Village Mercantile so special. Every purchase supports at least two small businesses!
---
•Name -- Kristin Loberg

•Business name -- Simple Joy Skincare

•Where are you from / where are you based out of? --I am originally from the Upper Peninsula of Michigan, but I moved to Western Wisconsin after meeting my husband. Our business is based in Wilson.

•What inspired you to start your business? -- My journey began when I was pregnant with my eldest daughter. As I learned how many harmful ingredients are hidden in everyday products, I felt a deep desire to give her the healthiest start possible. I began making simple, intentional swaps in my daily routine, and one of the easiest changes was my skincare and soap. I love knowing exactly what goes on my skin and being able to choose the best, most nourishing ingredients. What we put on our bodies matters just as much as what we put in our bodies.

•What is your best-selling or favorite product? My favorite product is our shampoo bars! They’re low environmental impact and ph balanced to be gentle and nourishing for your hair and scalp!

A fun fact is that soap takes 6 weeks to cure before it can be used.

01/27/2026

🤎 Meet the Vendor 🤎
Over the next couple weeks, we’ll be highlighting the vendors that make Village Mercantile so special. Every purchase supports at least two small businesses!
---
•Name -- Levi Sampson

•Business name -- Fox Ridge Slabs

•Where are you from / where are you based out of? -- Houlton, WI

•What inspired you to start your business? -- The theme of my life has been learning to love, as an adult, many of the things I hated as a kid. Growing up, we heated our house with firewood in the winter, which meant I spent a lot of time in the woods helping my dad cut and split wood. There were a million things I would have rather been doing. As a kid, I despised chainsaws and anything to do with firewood. Fast forward to my late twenties, when I started cutting, splitting, and selling firewood, and the work slowly grew on me. Not long after that, my dad introduced me to chainsaw milling, and that’s where my milling and woodworking journey began. I fell in love with chainsaw milling and woodworking and turned it from a hobby into a business that still feels like a hobby.

•What is your best-selling or favorite product? -- My best-selling finished products are charcuterie boards, including both all-wood and wood-and-epoxy designs. I am also a kiln-dried live-edge slab supplier.
•One fun fact about your business -- My social media accounts took off, and I became one of the largest chainsaw milling influencers in the world.

01/19/2026

🤎 Meet the Vendor 🤎

Over the next couple weeks, we’ll be highlighting the vendors that make Village Mercantile so special. Every purchase supports at least two small businesses!
---
•Name -- Luci

•Business name -- Love at First Bite

•Where are you from / where are you based out of? -- Somerset, WI

•What inspired you to start your business? -- My mom loved macarons and since I love baking I decided to try making them which ended up in me enjoying making them. My mom ended up passing away from 3 types of cancer on August 27 2024. and she always told me to keep baking them so here I am now.

•What is your best-selling or favorite product? -- Banana Cream, Caramel Apple, Pistachio

•One fun fact about your business -- Each batch takes 4 hours to complete.

01/15/2026

🤎 Meet the Vendor 🤎
Over the next couple weeks, we’ll be highlighting the
vendors that make Village Mercantile so special. Every
purchase supports at least two small businesses!
---
•Name -- Addison Burns

•Business name -- Manifest Kombucha

•Where are you from / where are you based out of? --
We operate out of a commercial kitchen just outside of River Falls

•What inspired you to start your business? -- A few things inspired our beginnings - my passion for creating, my heart for healthy beverage alternatives, and my desire to share the two with the community I love!

•What is your best-selling or favorite product? --
Our best sellers include Lavender Pear & Strawberry Mojito in the summer and Holiday Cheer (cranberry, orange, clove) in the cooler months.

•One fun fact about your business --We spent last spring renovating an enclosed trailer that we serve our kombucha out of at farmers markets - she’s cute!