Firefly Outfitters LLC

Firefly Outfitters LLC Small but brilliant! An interesting selection of world wines-- not your typical grocery store lineup. Firefly is small but brilliant!

We "outshine" the other Door County wine purveyors with over 1000 wines mainly from Italy, France and Spain. If you are tired of the mass-produced, overly extracted wines that have become the trend nowadays, shop with us! We have carefully selected wines with good structure and balance, made by smaller producers who care about their wine and their reputations as wine makers. It's not our official

motto, but we frequently say "no critter wines." Most of our wines are in the $15 to $30 range. We also carry a sizeable selection of sparkling wines from around the world, including grower champagnes from France. Our beer and liquor sections are small, but unusual. In addition to libations, we stock a variety of camping/outdoors/emergency supplies, such as freeze-dried meals, solar rechargeable lights, personal water filters and more. Handmade soaps and body products made by Jennifer Dahl, along with a few folk art pieces and antiques are also available for sale.

05/22/2026

Would you believe it was Memorial Day Weekend 10 years ago that we opened Firefly?

Thank you to all of our lovely customers, many of whom have become cherished friends!

Cheers!

03/18/2026

What a crazy handful of days we've had in Door County. We hope everyone is finally getting dug out and able exit their dwellings after the blizzard! Yesterday I drove around a bit and found the Piggly Wiggly, gas stations, hardware store and post office open (although the postmaster said no mail truck had arrived in the last 2 days.)

We'll be open Thurs-Sat 10-5:30 unless the weather turns the streets dangerous again. Please take care driving or while out walking with all those huge snow piles obscuring the view.

Cheers!

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Winter letterpress printing. The skating bunnies are so stinkin’ cute I can hardly stand it!
02/02/2026

Winter letterpress printing. The skating bunnies are so stinkin’ cute I can hardly stand it!

01/27/2026

We'll be closed intermittently today. I'm off to Sheboygan for an industry event and Collin will have the shop open between law firm appointments. Call 920-421-5800 if you're planning on traveling a distance.

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12/31/2025

We are closing at 4 today since it’s super quiet. Have a safe and fun NYE! See you in 2026 and thanks for a great 2025!

Cheers!

12/24/2025

Open Christmas Eve 10-5:30.

We have lots of small gifts for stocking stuffers- hand made ornaments, culinary tools, gourmet foods, small fiber arts kits, objets d’art, and more.

If you’ve run out ideas or gift wrap, swing by!

Cheers and Merry Christmas!

11/25/2025

I have 3 fresh Advent Wreaths made by yours truly available at the shop, complete with candle holder and a set of 4 pink/purple candles to grace your December table. Snap one up before they come to the fair with me!

Cheers!

Address

10589 S Highland Road Unit 5
Sister Bay, WI
54234

Opening Hours

Monday 10am - 5:30pm
Tuesday 10am - 5:30pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 10am - 5:30pm

Telephone

+19204215800

Website

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