Firefly Outfitters LLC

Firefly Outfitters LLC Small but brilliant! An interesting selection of world wines-- not your typical grocery store lineup. Firefly is small but brilliant!

We "outshine" the other Door County wine purveyors with over 1000 wines mainly from Italy, France and Spain. If you are tired of the mass-produced, overly extracted wines that have become the trend nowadays, shop with us! We have carefully selected wines with good structure and balance, made by smaller producers who care about their wine and their reputations as wine makers. It's not our official

motto, but we frequently say "no critter wines." Most of our wines are in the $15 to $30 range. We also carry a sizeable selection of sparkling wines from around the world, including grower champagnes from France. Our beer and liquor sections are small, but unusual. In addition to libations, we stock a variety of camping/outdoors/emergency supplies, such as freeze-dried meals, solar rechargeable lights, personal water filters and more. Handmade soaps and body products made by Jennifer Dahl, along with a few folk art pieces and antiques are also available for sale.

07/07/2025

Mystery Wine 6 packs are back!

Get six wines for less than half of retail value. The only clue we give is how many red/white/pink/sparkling are inside.

Cheers!

Send a message to learn more

On the volunteer milkweed in front of the shop.
07/03/2025

On the volunteer milkweed in front of the shop.

Perfect summer idea!
07/01/2025

Perfect summer idea!

Finally the sun is shining and the patios are open! Join us daily from 4-5 pm for the happiest hour- Oyster Hour! 1/2 Price oysters, cold beer, crisp white wine and a sparkling waterfront view. Bring your sunglasses and your friends. Oyster Hour served outdoors and at the bar only. 🎉🍾🦪.

New Arrival: Beautiful detailed original sculpture by Josh Guge!Holiday hours…Wednesday 12-4Thursday 10-5:30Friday, July...
07/01/2025

New Arrival: Beautiful detailed original sculpture by Josh Guge!

Holiday hours…

Wednesday 12-4
Thursday 10-5:30
Friday, July 4!!! Closed
Saturday 10-5:30
Sunday by chance or by appointment

Cheers and Happy Independence Day !!

05/23/2025

Memorial weekend 2025 marks the start of our 10th year in business! Thank you to all of our wonderful customers!

Holiday hours
Today until 5:30
Saturday 10- 5:30
Sunday 12-4
Monday closed

Thanks, especially, to all of our veterans and their families. Your sacrifices for our great nation are deeply appreciated.

Cheers!

Send a message to learn more

12/22/2024

Open

12-4 today

10-5:30 Monday

10-5:30 Christmas Eve

We have lots of unique gifts, stocking stuffers, wrapping paper and cards!

Cheers!

12/09/2024

Closed today in remembrance of our sweet Olivia, who would have been 25 today. See you tomorrow. Thank you.

11/27/2024

Firefly will be open Wed, Fri, Sat 10-5:30 this week. Collin will be at the helm!

Jen will be selling tree ornaments and other handcrafted items at the Holiday Art Fair at the Village Hall from 10-4 on Friday & Saturday. Also, our talented niece, Olivia, will be there selling her beautiful artwork. And our cousins, Mark and Mary Pat of Door County Wildwood Market fame, will also be there. Come see us!

Cheers and Happy Thanksgiving, everyone!

New additions from Momfuku… also find their chili crunch, seasoned salts, tamari and soy sauces, and noodle kits at Fire...
10/24/2024

New additions from Momfuku… also find their chili crunch, seasoned salts, tamari and soy sauces, and noodle kits at Firefly. Cheers!

It has been a fast and busy summer! Here are some new and back-in-stock items:Wines: as always, too many new items to w...
08/22/2024

It has been a fast and busy summer! Here are some new and back-in-stock items:

Wines: as always, too many new items to write about, but here are serious wines with fun labels: J. Mourat's Chenin du Jardin and Rouquin de Jardin. Organic Pinot Noir and Chenin Blanc from the Loire Valley, and easy on the wallet. (Rouquin means Redhead, btw.)

Liquor: We now carry Tip Top Cocktails in single serving cans, in several flavors. They are well-made cocktails and you will need ice, because they are boozy.

New art: lots to see, including some very wild and whimsical wood serving trays made in Sweden (designed in France) --sure to be conversation starters at your next party (or a truly unusual wedding gift.) For fiber artists, we have beautiful stitch marker Advent Calendars (only 2 available) and an assortment of other stitch markers and sliding tins to keep them in, plus various new cross stitch and embroidery kits, many of them humorous. Lots of new, artistic greeting cards as well.

Soaps: I finally started making soap again after about a two year break and have a handful of different scents/styles on hand, plus many pretty 3D molded goat milk soaps available in many shapes. (I will be teaching an introduction to soap making class this December across the street at NWTC, so watch for that if you're interested--it will be a small group.)

Back in stock: My almost famous Tomato Umami Jam-- for your charcuterie board or the ultimate BLT or gourmet grilled cheese. I made four batches this year, using Roma tomatoes from Sully's (since my own tomatoes are taking their sweet time this year.) Rhubarb Rosemary and some other interesting jam flavors are available as well.

Newly added to our Conserva Corner: Alaskan wild caught Sockeye and Coho salmon; stuffed squid in ink sauce; Galician razor clams in brine; Galician mussels wit garlic & chili; Smoked Rainbow Trout with lemon and cracked pepper, and more. If you like seafood, you you can keep them in your pantry for a last-minute meal, easy snack, or for when the power's out--just pop open and serve with crackers or bread.

Long Potato Chips in three flavors. These look great on a charcuterie board. Long rectangles with a Pringle-like texture (and since they ship in little trays, they tend to not be busted up into chip dust.)

Smoked Olives, Smoked Tapenade and Smoked Artichoke Hearts. Something a little different!

Lastly, you know that corner by the Greenwood? I had my own Door County stickers and tea towels made up. If you know, you know. (I already had the sticker stolen off my car once, lol.)

Cheers!

07/03/2024

Holiday Schedule:

Open today, Wednesday 10 to 5:30

Closed on Independence Day- Have a great one!

Open Friday and Saturday 10 to 5:30

Closed Sunday

Cheers!

04/15/2024

IRS time… as in

Inventory
Reduction
Sale

15 percent off 12 bottles of wine
20 percent off 2 cases of wine (or more)

Some exclusions apply

And I am making up Mystery 6 Packs which will be priced at half off retail. All good wines of course, because this is Firefly!

Cheers!

Address

Sister Bay, WI

Opening Hours

Monday 10am - 5:30pm
Tuesday 10am - 5:30pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 10am - 5:30pm

Telephone

+19204215800

Website

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Our Story

Firefly is small but brilliant! We "outshine" the other Door County wine purveyors with over 500 wines mainly from Italy, France and Spain. If you are tired of the mass-produced, overly extracted wines that have become the trend nowadays, shop with us! We have carefully selected wines with good structure and balance, made by smaller producers who care about the environment, their wine and their reputations as wine makers. Most of our wines are in the $10 to $20 range. We also carry a sizeable selection of sparkling wines from around the world, including grower champagnes from France. Our beer and liquor sections are small, but unusual. In addition to libations, we stock a variety of camping/outdoors items, quality chef knives and more. Folk art items include bird carvings, wood turnings, paintings and wood-burned ornaments.