Pinnacle Wine and Liquor

Pinnacle Wine and Liquor Rochester, NY, wine and spirits shop with a finely curated collection of spirits and fine wines, incl

Memorial Day Hours! We will be opened shortened hours on Monday, May 25, from 9:30AM-3:00PM. Our hours remain the same f...
05/22/2026

Memorial Day Hours! We will be opened shortened hours on Monday, May 25, from 9:30AM-3:00PM. Our hours remain the same for the rest of the long weekend. Enjoy the holiday!

We're hiring! We are looking for someone who can work anywhere from 15 to 30 hours a week, with availability on Saturday...
05/08/2026

We're hiring! We are looking for someone who can work anywhere from 15 to 30 hours a week, with availability on Saturday and/or Sunday a must. Pay starts at $20-23/hour depending on qualifications.

Responsibilities include all aspects of working at a busy retail store (stocking, cleaning, checking people out on the cash registers, etc.), but the most important aspect of the job is giving great customer service. No prior knowledge of wine or liquor is needed, just curiosity about the products and enthusiasm.

If you're interested, please send your resume to Matt at [email protected].

There's more to Mexican spirits than tequila and mezcal! We have a gorgeous lineup of Mexican rums from , and the night ...
05/05/2026

There's more to Mexican spirits than tequila and mezcal!

We have a gorgeous lineup of Mexican rums from , and the night of Wednesday, May 20, we are hosting a class on this spirit that is often overlooked and underrepresented. Meryl Cocuzza, the National Import Specialist at (lead distributor of "geeky spirits"), will guide the class through this curated lineup of small-production Mexican cane spirits sourced from Veracruz, Oaxaca, and Jalisco — each one reflecting a distinct producer, cane variety, and regional tradition.

As a bonus, Meryl will also be pouring both 3 Años 2nd Edition rum, an eleven cask blend of pot and Krassel column still rum from the mountainous Cañada region of Oaxaca that is aged in ex-bourbon barrels and new French Oak casks, and Sierra Negra mezcal (had to throw one in!) from Santa Catarina Albarradas, Oaxaca, which is Sierra Negra agave fermented with tepehuaje bark.

This class is an incredible chance to learn about some unique, rare, and misunderstood spirits from a real expert. Tickets are $25 per person, refundable with the purchase of any featured bottle after the tasting. Over half the class is full, so if you want a seat, we recommend reserving yours via the link below ASAP!:

https://www.pinnacleliquor.com/events/i0260127na

Reminder that tomorrow from 1-4pm we are hosting a spring tasting in the store with over 20 wines and some of our new fa...
04/17/2026

Reminder that tomorrow from 1-4pm we are hosting a spring tasting in the store with over 20 wines and some of our new favorite apertifs from , including an anchovy vermouth (yeah you heard that right!), a miso vermouth, a strawberry apertif, and an Early Grey apertif. We'll see you there!

Spring finally showed up (kind of!), and we are ready to celebrate the right way.This Saturday, April 18th, we are hosti...
04/14/2026

Spring finally showed up (kind of!), and we are ready to celebrate the right way.

This Saturday, April 18th, we are hosting a relaxed walk-around tasting at the shop featuring four of our favorite purveyors: , , and .

We will have 20 wines open plus a half dozen spirits, all dialed in for the season.

Think:
• Crisp, refreshing whites
• Bright, energetic rosés
• Lighter reds that shine with a slight chill
• A few under-the-radar bottles that massively overdeliver for the price

No structure, no pressure, just good wine and good people.

Swing by anytime between 1–4pm, taste at your own pace, and spend some time discovering what you will want to be drinking all spring long.

This is a great chance to find a few new go-to bottles for dinners, get-togethers, or just having something great on hand when the weather cooperates.

The event is free, but we would love a quick RSVP so we can plan accordingly! You can RSVP at the link in below. We'll see you there!

https://www.pinnacleliquor.com/events/i3108181er

We will be closed this upcoming Sunday for Easter, so make sure to stock up before then! We will be open our normal hour...
03/30/2026

We will be closed this upcoming Sunday for Easter, so make sure to stock up before then! We will be open our normal hours the rest of the week. We hope everyone has a great Passover and Easter!

Brand new white blend from our friends at Forge Cellars! A mix of 79% Riesling, 14% Chardonnay, and 7% Gewürztraminer, t...
03/24/2026

Brand new white blend from our friends at Forge Cellars! A mix of 79% Riesling, 14% Chardonnay, and 7% Gewürztraminer, this wine is lightly aromatic with that classic Finger Lakes shale minerality we know and love so well. You can get this in store, at the link below, or, if you're coming to our sold out Forge class tomorrow night, try it then!

https://www.pinnacleliquor.com/wines/Forge-Cellars-Forge-Cellars-Shale-White-w7231644a3

On Wednesday, March 11, from 5 to 7pm we will be having an epic in-store tasting thanks to our friends at . Try an amazi...
03/04/2026

On Wednesday, March 11, from 5 to 7pm we will be having an epic in-store tasting thanks to our friends at . Try an amazing array of sake (Marty will be there pouring!), as well as some great wines and gins. We look forward to seeing you there!

In case you missed it: we are having a MASSIVE online sale tomorrow (Wednesday, February 25). Text subscribers get acces...
02/24/2026

In case you missed it: we are having a MASSIVE online sale tomorrow (Wednesday, February 25). Text subscribers get access to the sale link at 4pm tomorrow, while email subscribers get it at 7pm.

Not on our text list? Simply text the word WINE to 833-356-0344 or go to the link below to sign up:

http://bit.ly/4ayylAS

We will feature over thirty wines from around the globe at outstanding prices. Many of the items being offered are priced at, or just above, their usual wholesale cost.

As is tradition, the sale is online only, and if past sales are any indicator, everything will be sold out by noon on Thursday.

Want some ideas of what will be on the sale? Here are some of what will be included:
1. A polished Pinot Gris for 38% off
2. A classic dry rosé for 27% off
3. A 96-pt Anderson Valley Pinot Noir for 17% off
4. An old-school Zinfandel for 16% off
5. A complex California white for 36% off

Mark your calendars for tomorrow at 4 pm!

Join us at the shop on Valentine’s Day (this Saturday) from 1:30 to 3:30 for a wonderful opportunity both to buy some go...
02/12/2026

Join us at the shop on Valentine’s Day (this Saturday) from 1:30 to 3:30 for a wonderful opportunity both to buy some gorgeous flowers from and to taste some amazing bubbly, including our current obsessions from . Anna will have more than just the classic red and pink Valentine's Day standards; staff has been buying her pieces for years and always get crazy compliments on them! This will be an awesome event that will take care of all your Valentine's Day shopping needs :)

Address

1720 Monroe Avenue
Rochester, NY
14618

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 12pm - 6pm

Telephone

+15852714931

Website

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