Sea Shell City

Sea Shell City Sea Shell City is dedicated to providing quality sea shells, souvenirs, t-shirts, and gifts. We are family owned and operated since 1969

Sea Shell City was founded in 1960 by a fearless business man named Jerry Merchant. For the past thirty five years Sea Shell City has been owned and operated by an amazing business savvy woman named Virginia Merchant. Through thick and thin our small business Sea Shell City has survived for fifty years and counting. We owe our success to our loyal customers who continue to support us.We take pride

in offering quality sea shells, T- shirts, souvenirs, and gifts at a low price.We take great care and pride in being a local business member of the economic community. Sea shell City is and has been family-owned and operated since it's founding in1960 right here in Rviera Beach, FL. Other companies may offer similar products, but our products are the best, and come with a personal touch.

01/18/2026

Selling soon! It was a good ride, 67 years! thank you to all our customers over the years

01/10/2026

ALLIGATOR ATTACK! CAUTION ⚠️ be careful in Florida ! Beware!!

01/08/2026

For sale !! Property and business for sale , rare opportunity!

01/08/2026

We official got BHB Blue Heron Bridge merchandise! The Blue Heron Bridge, officially named the Jerry Thomas Memorial Bridge in Riviera Beach, Florida, is world-renowned not for its traffic, but as a premier scuba diving and snorkeling destination, often called “Florida’s exotic critter capital”.
Here are some short interesting facts:
World-Class Dive Site: Despite being a simple shore dive located in a busy intracoastal waterway, it was voted the best dive site in the world by PADI’s Sport Diver magazine in 2013.
Shallow Depths: The maximum depth is a mere 20 feet (about 6 meters), making it perfect for all skill levels, from snorkelers to experienced scuba divers.
Incredible Biodiversity: The site is a unique ecological hodgepodge that blends tropical and subtropical marine life, serving as a nursery for countless species. Divers can spot over 100 different types of fish, seahorses, pipefish, octopuses, frogfish, and even rare electric rays and manatees.
Tidal Dependent: Diving at the bridge is strictly timed with the high slack tide, as this brings in clear, blue ocean water and minimizes strong currents. Visibility can change dramatically in minutes depending on the tide.
“No-Take Zone”: The underwater area within Phil Foster Park is a protected area where collecting fish or shells is prohibited, helping the marine life thrive.
Unique Features: The site features an 800-foot-long artificial reef and snorkel trail made of rock boulders, which includes fun additions like shark statues and sunken boats.
Night Diving: The bridge offers exceptional night diving opportunities when different nocturnal creatures, like octopuses and mantis shrimp, emerge to forage.

12/26/2025

Merry Christmas 🎄🎁

12/18/2025

New items just in !

Lots of new items !
03/12/2025

Lots of new items !

$600 each in store pick up only !!!!! All new merchandise came in today
03/03/2025

$600 each in store pick up only !!!!! All new merchandise came in today

Open tomorrow from 10 to 4 ish
02/01/2025

Open tomorrow from 10 to 4 ish

Our seashell drilled rings are only $5 each
01/20/2025

Our seashell drilled rings are only $5 each

$25 “On babe watch save yourself”
01/05/2025

$25 “On babe watch save yourself”

Address

2100 Broadway
Riviera Beach, FL
33404

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 10am - 6pm

Telephone

+15618442576

Website

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Our Story

Sea Shell City was founded in 1969 by a fearless business man named Jerry Merchant. For the past forty five years Sea Shell City has been owned and operated by an amazing business savvy woman named Virginia Merchant. As of 2016 both of Virginia’s sons Raymond & Daniel Gilbert have managed the business. Through thick and thin this small business has survived for fifty years and counting. We owe our success to our loyal customers who continue to support us.We take pride in offering quality sea shells, T- shirts, souvenirs, and gifts at a good price.We value being a local business member of our great community. Sea shell City is and always will be family-owned and operated.