10/11/2026
🥃🍻🔥 Ayra's Bourbon & B**r Fest - 2026 - Come Hungry! 🔥🍻🥃
We’re excited to have our longtime collaboration partners and great friends at Matty's Bar & Grille helping make the Ayra's Bourbon & B**r Fest - 2026 even better. But this isn’t just about the wh***ey. We’re putting together a full afternoon of great bourbon, wh***ey, b**r, food, people and experiences, and Matty's will be taking care of the food side of the experience.
From the heart of New Berlin, Matty's has been a Wisconsin favorite since 1997. Over the years, they’ve become known for great food, Wisconsin hospitality and a serious passion for bourbon, making them a perfect partner for an event like this.
For us, this partnership means more than just sharing barrel picks. We believe collaboration is about supporting the people and businesses we work with in every way we can bringing our customers together, supporting each other and creating experiences that are bigger than any one bottle.
We’ve shared some great barrel collaborations with Matty's, and now we’re bringing that partnership to the Bourbon & B**r Fest. 🥃🔥
Matty’s will be supplying a chef-curated menu for the event, with food designed to pair perfectly with the wide variety of bourbon, wh***ey and b**r being poured throughout the afternoon. Think bourbon pairings, b**r pairings and a chef-curated menu with more details coming soon. 👀🔥
And of course, the main event is still all about what’s in your glass. We’re bringing together 40–55 Bourbon, Wh***ey, B**r, Seltzer and RTD brands, with 120+ Bourbons and 60+ Craft B**rs all under one roof. 🥃🍻🔥
Expect exclusive and limited pours, special barrel picks and unique releases, b**r, seltzer and RTD selections, raffles, giveaways, swag, distillery and brand representatives, and plenty of surprises throughout the afternoon. 👀🔥
📅 Saturday, October 17, 2026
⏰ 12:00 PM – 4:00 PM
📍 Best Western Plus Milwaukee Airport Hotel & Conference Center
Your ticket includes food, an Ayra’s Glencairn glass, b**r glass, wh***ey holders, access to exclusive barrel picks and everything happening throughout the festival.
We can’t wait to see everyone at the Ayra’s Bourbon & B**r Fest! And a huge thank you to our friends at Matty’s for helping us bring this one together. ❤️🥃🍻
🎟️ Get Your Tickets - https://pay.shift4.com/link_ukK2RZaOn9A0ZHmqkdW2AvcW
🏨 Planning to stay overnight? We’ve also got discounted hotel rooms available at the event hotel!
Book Your Discounted Hotel Room -
https://www.bestwestern.com/en_US/book/hotel-rooms.50056.html?groupId=4Y1YE7H0