06/07/2025
The Mirror’s Misleading Va**ng Story: How a Scientific Study Was Distorted for Clickbait
A recent Mirror article on va**ng has come under fire for misrepresenting an ongoing study and twisting preliminary findings into a sensationalized headline. The newspaper’s coverage has exaggerated conclusions, distorted methodology, and misled readers—a troubling example of how the media manipulates scientific research to fit a pre-written narrative.
The uproar began after a Mirror journalist spoke with Dr. Maxime Boidin, Senior Lecturer in Cardiac Rehabilitation at Manchester Metropolitan University, about his team’s ongoing research into va**ng. During the conversation, Dr. Boidin made it clear that the study was not yet complete and that any findings so far were preliminary and unpublished. Despite this, The Mirror ran with a misleading story, which has since been picked up and further distorted by other media outlets.
Among the most egregious falsehoods spread by the article is the claim that va**ng is “worse than smoking.” Dr. Boidin has categorically stated that this was never said. Instead, he merely noted that va**ng can sometimes be harder to regulate, a vastly different claim that was deliberately twisted to stoke public fear.
The Mirror’s handling of this study follows a dangerous trend in health journalism, where complex scientific discussions are reduced to sensational soundbites. The problem is not just in this one article—it’s the way misinformation snowballs. Once The Mirror published its distorted version of the facts, other outlets jumped on board, repeating the claims without fact-checking the original conversation or consulting the actual researchers.
This is not an isolated incident—it is a deliberate media tactic. Sensational headlines drive clicks, and fear sells better than facts. But when it comes to public health and harm reduction, this kind of irresponsible reporting has real-world consequences.
Contrary to what the media would have you believe, va**ng is not more dangerous than smoking. In fact, public health agencies worldwide have recognized its potential as a safer alternative to traditional ci******es. Here are the facts that media outlets like The Mirror choose to ignore:
Va**ng is at least 95% less harmful than smoking – A major study by Public Health England (PHE) concluded that va**ng is far less harmful than combustible to***co because it does not produce tar or carbon monoxide, two of the deadliest components of cigarette smoke.
E-ci******es are an effective quit-smoking aid – A 2022 Cochrane Review found that va**ng was significantly more effective than ni****ne patches or gum in helping smokers quit.
Second hand vapour is not the same as second hand smoke – Unlike ci******es, which release over 70 cancer-causing chemicals, studies have shown that exposure to e-cigarette vapour poses minimal risk to bystanders.
Long-term va**rs have lower levels of harmful chemicals in their bodies than smokers – Research from Cancer Research UK confirms that va**ng reduces exposure to carcinogens commonly found in ci******es.
So why does the media continue to push an anti-va**ng narrative? Because fear-based stories generate outrage, and outrage generates clicks.
By publishing misleading articles, the media directly influences public perception and policy decisions. Sensationalist coverage discourages smokers from switching to va**ng—a decision that could save millions of lives. It also gives governments justification to introduce harsh, unnecessary regulations on va**ng products, making them less accessible to the people who need them most.
The truth is simple: the study was never completed, the data was never published, and va**ng was never said to be worse than smoking. Yet The Mirror took an incomplete, nuanced discussion and warped it into a sensationalist attack on va**ng, fuelling further misinformation across multiple news outlets.
Will The Mirror Set the Record Straight?
Dr. Boidin has stated that the final results of the study will be made available in the coming months. The question now is: will The Mirror retract its misleading claims once the full findings are published? Or will they conveniently ignore the truth, as so many media outlets have done before?
It is time for the press to take responsibility for how they report on scientific research. When misinformation spreads unchecked, it doesn’t just mislead readers—it actively harms public health.
The public deserves better than fear-driven narratives and manipulated facts. It’s time to demand accountability from the media—and The Mirror should be the first to answer.
We would like to say a massive thank you to Leonard for bringing this to our attention.
