Pasadena Wine Shop

07/17/2025

6 months ago, our sweet community was hit by one of the deadliest and most destructive wildfires in California history - it’s a chapter of my life I can’t really wrap my head around yet. What I do know is that the aftermath has brought me closer to our community than ever before, helping me heal personally and professionally while our shop tries to serve those around us.

Last night was an amazing night celebrating 50 female small business owners who were impacted by the LA Wildfires and chosen by and @11.11media for a $10,000-$25,000 grant to help rebuild. We had creameries like , cafés like , and community cultural cornerstones like honored in the mix of badass women. And yes, I put on my fanciest dress, and celebrated being a part of this amazing group of women, because after all this year has been, I’ll take any excuse to glam up and celebrate the wins.

A massive thank you to the leading ladies of the night: Paris Hilton, Amanda Brown Lierman from GoFundMe, and Lizzy Okoro Davidson from the Women’s Business Center of Pasadena. You all inspire me to be the next “you”, and empower up and coming female business owners the same way you’ve done for us. Thank you so much, love you all 🩷❤️🩷❤️

07/12/2025

R&B tracks, heat on blast, the best teachers in town AND cold wine to throw down 🥶 🥂
next Friday June 18th, can’t wait to pour vino Koreatown after the one and only .moves ‘s 6pm power flow. Come for the class 🧘‍♀️ stay for a glass 🍷

PS glad to preview this class tonight and don’t be fooled, the only thing slow are the jams… you’ll get your ass kicked (in the best way!)

07/06/2025

06/27/2025

Come for the fine wines stay for the canines

06/26/2025

Missed you guys! I’m back in action, moose is back in inaction, and we’re here today tomorrow and Saturday for all of your fine wine and fluffy friend needs.

Big thanks to my favorite people and for holding the fort while I was gone, this place is so clean when I’m not here 😂

06/10/2025

Got to see my friend Armen today and spend some really enjoyable time with the Hagopian family. No joke, Armen is a fortress. If I didn’t know he’s a firefighter I’d think he’s Seal Team 6, the way he’s focused, level headed, determined and sound. Saying he’s inspirational is trite and cliché, so instead I’ll say, if this dude could bottle his own tenacity and sell it, he’d be a billionaire.

Armen told me he’s an open book and welcomes us sharing his updates and progress, which are equally impressive. He’s in a really hands-on rehabilitation center that specializes in spinal cord injuries, and is pushing himself to the limit in his PT. He’s had feeling in different parts of his legs over the last week which is amazing. Armen knows he will walk again, and I’ll be there to see it when the day comes.

If you want to send Armen a word of encouragement, you can leave a comment here for him to read. Thank you all for the love care and thought you’re sending to him and his family ❤️

06/06/2025

Our “Wines For Armen” Fundraiser has wrapped and I’m so excited to share that we more than doubled our goal, raising just over $4,000 for our friend Armen Hagopian to assist in his rehabilitation and recovery. I had the honor and privilege of dropping the check off this morning at his home station with his shift crew ❤️ his Captain Manny and firefighters Erik and Keith, along with our buddy Raffy, president of Pasadena Firefighters. Meeting Armen’s Fire family, seeing how much love they have for him is a beautiful thing.

I am so thankful for all the accounts who shared this fundraiser and allowed us to spread the word throughout the community: and many more.

If you are a business and want to support Armen’s recovery through a fundraiser event, please reach out, I’d love to help. Even a small idea can lead to big things. Being able to help in times like these is by far THE MOST rewarding part of owning a business. I get out of it so much more than I give, and would love to help facilitate more.

Most importantly, thank you to each and every one of you who purchased “Wines For Armen” - it’s a big beautiful army of amazing people and I’m grateful for each and every one of you 🥂

05/28/2025

FUNDRAISER STARTS NOW! Link in bio to shop ✨

05/02/2025

Feels fitting to say our “Terrible Twos” are behind us 😂 and we are so stoked to celebrate 3 years of Pasadena Wine Shop with you all. See you tomorrow and Saturday!

04/18/2025

TICKETS ON SALE NOW! Link in bio ✨ 🎟️

IT’S. TIME. TO. RAISE. A. GLASS. TOGETHER. AGAIN. 🍷 **Well technically 7 half-glasses together**

Our first event series of the year is coming up in a few weeks! Come taste through the four corners of the Americas with us in our next series “The Seven Wonders of the New World” - from the jungles of Chile, the lakeside vineyards of New York, the rugged deserts of Eastern Washington, California’s highest elevation vineyards, and my favorite wines from my January trip to the coastal vineyards in Uruguay. We’ll be exploring seven hidden gem regions as far as 8,000 miles apart without ever crossing an ocean. If you think you know “American wine”, my dear, think again. There’s a whole lot more to explore.

04/14/2025

IT’S. TIME. TO. RAISE. A. GLASS. TOGETHER. AGAIN. 🍷 **Well technically 7 half-glasses together**

Our first event series of the year is coming up in a few weeks! Come taste through the four corners of the Americas with us in our next series “The Seven Wonders of the New World” - from the jungles of Chile, the lakeside vineyards of New York, the rugged deserts of Eastern Washington, California’s highest elevation vineyards, and my favorite wines from my January trip to the coastal vineyards in Uruguay. We’ll be exploring seven hidden gem regions as far as 8,000 miles apart without ever crossing an ocean. If you think you know “American wine”, my dear, think again. There’s a whole lot more to explore.

TICKETS GO ON SALE FRIDAY!

03/16/2025

How do I wrestle with post-fire helplessness? Your guess is as good as mine. My guess:

It’s been 68 days since the Eaton fire started, and through our fundraising we’ve been able to raise over $70,000 for the California Fire Foundation. That’s just about $1,000/day for . That’s 4 families a day were able to fund just a little bit of hope and relief for.

I know I should feel good about those numbers. And I do, in my head - I know objectively I’m doing what I can to help those who have also lost everything. But it’s not like I feel “great” about it, you know? I don’t feel relieved. I send an ACH payment, I see how much we’re giving and I don’t feel any different after. I’m used to hitting goals, checking boxes, and feeling good as I accomplish things - but the ache in my heart doesn’t lessen as I watch our donation grow. And I’m pretty sure we are going to hit my goal of raising $100,000, the finish line for our fundraiser. And I’m pretty sure when that happens, I won’t feel much better. There’s no washing your hands of this sort of thing. I know that money can’t replace a lost legacy or generations of history. You can’t buy a whole new life. Money only goes so far. It falls short, because everything falls short when you lose something you can’t replace.

I think this photo from my front yard a couple weeks ago sums up my thoughts on it all. No rebuild has begun, no debris has been cleared, but our surviving plants in our front yard are blooming like crazy. This js not a “focus on the positive!” metaphor. When I see this photo, I think “wow it’s crazy there are flowers blooming in the middle of this hell hole”. No flowers in the world could distract from the burn, and I don’t think Mother Earth or God or whoever you believe is watching, is trying to do that anyways. But there are really pretty Camélias and Daffodils in the middle of a toxic graveyard.

There’s not less devastation because of the work we are doing, but there is more good. And if you’re also spending time, energy, or money helping fire victims, remember that. That loss isn’t lessened by kindness, but kindness can still exist there, and that means something. So keep doing the work.