08/16/2026
To my loyal customers of Hometown W**e and Liquors, neighbors, and friends,
It has been a while since I’ve re-introduced myself here.
When I first became the owner of Hometown W**e & Liquors, it was a small, neighborhood shop founded in 2003. A few years in, I acquired the parcel of land across the street and built a 6,000-square-foot, state-of-the-art store to create a true destination for Oxford and the surrounding towns across Worcester County.
Over the years, working alongside world-class distilleries, wineries, and breweries, we grew the business by over 1,000%. Achieving that level of success was never an easy road, and I am deeply grateful to those who made it possible:
My Family: For your constant love and support through every long day and major project.
My Employees: Whose hard work, dedication, and loyalty made the store run smoothly every day.
Our Vendors: For building strong, long-term industry relationships.
BankHometown in Oxford, MA: My go-to local bank, which believed in my vision and supported our growth.
I didn't enter business to spend my entire life as a retail owner-operator. My true passion has always been creating opportunities, building assets, and moving on to the next venture. I wanted to hand the store over to another family who could enjoy that peace of mind and continue its success.
I give immense gratitude to the new owners—Mr. Chanjay, along with long-term team members Donna, Shana, and all the others—who have been running the store for two years now and taking it even further than where I left off.
The Next Chapter: French River Properties
True to my vision of building and developing, I transitioned into real estate as the founder and principal developer of French River Properties, Inc.
We are currently completing our flagship development: converting a historic school building in Palmer, MA into 14 luxury residential condominiums. We are bringing modern, city-style luxury living to Western Massachusetts—built with solid acoustic framing, closed-cell spray foam insulation, and advanced ERV air-filtration systems.
Thank you for being such a vital part of my journey in Oxford. I invite you to follow along as we continue building lasting value in our communities!
With appreciation and respect,
Mirash Isufi
Founder & Principal Developer, French River Properties, Inc.
Former Owner, Hometown W**e & Liquors
📩 Connect: [email protected] | [email protected]
