In Vino Veritas

In Vino Veritas Historic Wine Store specializing in boutique wines at affordable prices. In Vino Veritas is truly a New York City Landmark. The tastings are free and casual.

It is the first liquor store to open in Manhattan after Prohibition ended. Our family took it over in April 1997 and dedicated a full year to completely renovate the store. What was once an old, shabby, typical liquor store had been turned into a jewel of a wine store. One glance at the store is like a glimpse into an era past. The museum-look of the store is one of a kind. Unearthed during the re

novation process are huge pieces of stained glass dating back to the 1800's. The prized glass was restored to its former glory and the owners inserted the new store name into it. The inside is enchanting as it is welcoming. Everything from the Murano lamps to the original brick wall that has been exposed are all signs of the passion and reverence the family-owners have for beauty. What is perhaps a true sign of passion is the climate-controlled wine cellar, where every bottle of wine sold to the customer is kept at a perfect temperature. The most exciting part of In Vino Veritas is the carefully hand picked wine selection. Like every store, popular brands are on site, BUT the family goes to great lengths to explore and seek out unknown gems at outstanding values. In Vino Veritas specializes in Italian wines, but offers selections from other countries such as New Zealand, South Africa, Australia, Greece, Germany, Spain, Portugal, France, Hungary, Chile, Argentina, Uruguay, Israel, California, Oregon, Washington State, and New York. In Vino Veritas also offers a stunning array of Kosher wines. Most importantly, In Vino Veritas is staffed with gracious and knowledgeable wine connoisseurs. Having owned a prestigious Italian restaurant in the past, our family is very aware of the importance of wine and food matching…..and nobody knows it better. The staff is always eager to help consumers pair wines with foods that are in the customer's budget. From $5.99 a bottle to hundreds of dollars a bottle, In Vino Veritas has it all. In Vino Veritas hosts frequent wine tastings. They allow customers to try different wines before purchasing them. The tastings also help expand the consumer's contact with the diverse wine of the world.

Thanks to and of for The Best Pizza In Westchester! I’ve been here a few times and, for some reason, eat everything w...
01/29/2026

Thanks to and of for The Best Pizza In Westchester! I’ve been here a few times and, for some reason, eat everything without taking any good photos! I’ll be back again to take more photos. I’ve been away from social media for many months but went out for a special occasion, made more special by Nova in Larchmont, forcing me to come out of social media hibernation. Check them out. The rest of the menu is also fantastic as Luca and his partners are super focused on high quality and Flavio makes Pizzas that would make you think he’s for Naples but is actually from Milan and has won competitions before. I’ve been eating his pizza for years. The place is cute and romantic.

Merry Christmas
12/24/2025

Merry Christmas

Fusilli with Pesto Trapanese and Eggplant. I have always loved this pesto but more so when I was in Trapani and apprecia...
10/24/2025

Fusilli with Pesto Trapanese and Eggplant. I have always loved this pesto but more so when I was in Trapani and appreciated the addition of eggplant. Interestingly enough, in its hometown, it came with very thin fried potatoes as well. Check an earlier post from years ago. This was already carb-heavy, so I left it as is. I also decided to leave the skins of the tomatoes on. The typical pasta used is Busiate (even from the darker Tumminia) but I went for Fusilli. I believe Rotelle and Farfalle would work as well, along with a few others. Romana or Pizzuta almonds from Southeast Sicily, an area similarly beautiful to the province of Trapani and, in my opinion, the two most beautiful, would go well, but I just used “regular” almonds. The nuts and the vivacious tomato marry well with Sicilian white wines like Inzolia and a classic red like Nero d’Avola (near where the famous almonds come from). Truth be told, I would love to put this Pesto on a pizza, perhaps with some crumbled lamb sausage as well. I drizzled the new olive oil from Trapani’s This year’s is exceptional, as always.

Though I am a creature of habit, and I like to do my rounds of old favorites, I am a maniac when I visit any topic or th...
10/19/2025

Though I am a creature of habit, and I like to do my rounds of old favorites, I am a maniac when I visit any topic or thing or place. I storm the beaches because I always want to do everything. But if I can’t revisit them in all of my Journeys, I make sure, at some point, to go back. This year, I had a number of places I’ve revisited in Naples, after many, many decades of going to the city but doing many other things. And all the places I visited since, well, I will have to be revisit them in the future lol. is a HUGE favorite for in Naples. is a phrase as enticing as “hot bagels” used to be when they meant something in a New York that used to also mean something. But Naples, which I have always described as “New York in the ‘80’s” (don’t steal my line!) has continued to mean something. Attanasio’s sfogliatelle are a perfect way to start the day and/or add Meaning to it later on! Some Old school favorites I have loved closed, so it’s heartwarming to see Attanasio still packing in the crowds and pumping out the goods ! With a coffee they suggest getting from across the street, there’s nothing better.

https://www.instagram.com/p/DQAnTL_DDEQ/?igsh=MXVpd2Rlc2FyMnVjbw==

Of all the combined years I’ve spent in Italy, the majority has been in the Salerno province, just at the beginning of t...
10/12/2025

Of all the combined years I’ve spent in Italy, the majority has been in the Salerno province, just at the beginning of the Cilento, the most fertile area of the already-fertile region of Campania, which makes it one of the most in Italy, and, therefore, the world. I have posted before about Paestum and its temples, artichokes, mozzarella types, rucola etc. While the area was historically marshes, these paludal areas were “bonificati” meaning reclaimed, by draining, mostly during the era of Mussolini. The marshes (not swamps) still remain and even many artificial “wetlands” are available for the endless water buffalo, that make the famous cheeses, who cool off in them, given they have few to no sweat glands. The mosquitoes never got the message and, while malaria is gone, I had too many sleepless nights! But up in the mountains, Monti Alburni, where I also have posted about the also famous Controne beans, the land is just as fertile. have been making noteworthy wines from the area and, being one of the most Italian wine centric spots in the world, we at In Vino Veritas, of course, carry them. For now, start off with these Aglianico-based wines that, though still bold, can be less austere than ones from further north. Most Italian restaurants in New York are carrying these wines and for good reason. Come try them !

Italy from a Real Side. Living an Experience is always the best way to fully know, appreciate, and love it. I have alway...
10/03/2025

Italy from a Real Side. Living an Experience is always the best way to fully know, appreciate, and love it. I have always believed that reading and research are necessary to bolster, but, in the age of social media, that creates a lot of phonies and, worse, it denies people the opportunity to go truly in depth into whatever it is they are sharing. I have seen the best of Italy and I have also seen the worst of Italy. And I’ve also seen what goes on in the background, in the Lives of everyday people who make the country great and keep the Traditions alive. It was an honor and a blessing. These photos and videos in this post are just as meaningful, if not more so, than tourist attractions and plates of food, which, of course, are also wonderful contributions from people as well, but get more attention than the everyday things that exist and happen much more often. I always say “I come from a family of farmers and scientists, fascists and communists. And I say, “what’s the difference?” Life is meant to be viewed as a model we set up to give us a glimpse and better idea into what goes on behind the scenes, as well as before and after the scenes. The roles we play are also necessary because we cannot all have all the Experiences. We need the lacrosse player, like we need the butcher. It all comes together when you step back or really comes together when we go back. This is a Real Side of Italy.

NEW ARTICLE for about the LAST NUMERAIO OF NAPLES is up. Link in Bio. All the street signs you see in Naples used to ...
09/28/2025

NEW ARTICLE for about the LAST NUMERAIO OF NAPLES is up. Link in Bio. All the street signs you see in Naples used to be from a much larger industry, but, unfortunately, there is only one Artist left, The Master Pasquale De Stefano. Thankfully, people like have helped keep the attention on Pasquale’s work! Besides the first photo of this post, I included a second in the form of a VIDEO (just swipe to see after the initial photo) that is not in the article but fun nonetheless! Click the LINK IN BIO !!!

It was a beautiful night seeing old friends and making new ones, as we cheered on the great , owner of , who has broug...
09/25/2025

It was a beautiful night seeing old friends and making new ones, as we cheered on the great , owner of , who has brought his book “Pasta Mike” to the stage. I was privileged to be a part of a “test run”, which came out very well. I hope to see this hit big and for you all to go see it.

We Love You This Much!!!
09/16/2025

We Love You This Much!!!

The QUIET Amalfi Coast. I wrote this article for the wonderful by the great (his play is opening soon!) Growing up, sp...
09/12/2025

The QUIET Amalfi Coast. I wrote this article for the wonderful by the great (his play is opening soon!) Growing up, spending much time on the Coast, and even getting married there, I was Blessed to LIVE the Coast. Places like Positano surely are the most beautiful places in the World but the secret has been out. There are other coastal towns and inland spots in the Monti Lattari that will allow you to truly enjoy the Beauty and Tranquility of the Coast that locals have always enjoyed before the tourists. Come with Appetito Magazine and me to Erchie and Campinola, Tramonti to Champion Pizzamaker and Restaurateur .erra79 at his tucked away getaway for some of the best food I’ve had in his lemon grove ! LINK :

https://appetitomagazine.com/features/the-quiet-amalfi-coast

I shall call this “Dali’s Pulcinella”.
06/18/2025

I shall call this “Dali’s Pulcinella”.

Address

1375 1st Avenue
New York, NY
10021

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 9pm
Saturday 11am - 9pm
Sunday 1pm - 8pm

Telephone

+12122880100

Website

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