10/05/2022
As pharma companies shift from developing drugs that serve large populations to specialty drugs, targeting the right patients becomes a key driver of success. Analyzing patient-level real-world data is essential for the successful launch and management of new products.
By Carolyn Zele, Advisor, Solution Consulting, MMIT, and Lance Wolkenbrod, Senior Director, Commercial Solutions, Panalgo | Despite investing heavily in the right data and analytics to inform their commercial strategy, many pharma companies do no...