09/11/2026
🥃 THE MALÖRT CHALLENGE 🥃
We may have just invented the ultimate test for bourbon snobs.
Here’s how it works…
Step 1: Find an empty bottle of Pappy, BTAC, or some other ridiculously allocated bourbon.
Step 2: Pour some Malört into it.
Step 3: Invite your bourbon buddies over and pour them a “sample” without telling them what it actually is.
Step 4: Sit back and watch.
Will the bottle be powerful enough to convince them they’re tasting notes of oak, leather, dark caramel and a beautifully complex finish…
Or will one sip immediately expose the crime you’ve committed? 🤣
If you do this, please record it to share with the rest of us.