JJ's Mercantile

04/17/2026

Not a pit stop. Not a souvenir shop.
JJ’s Mercantile is where dust meets design, engines cool next to espresso, and the ride doesn’t end—it just shifts gears.

Built for the ones who don’t follow the map, just the feeling.

Pull up. Tie off. Step in.

10/15/2025

Host your next event at JJs Mercantile!!! Email [email protected] or [email protected] to find out more!!!

10/04/2025

🥣 Freshly baked comfort in a bowl 🤍

Warm up with our house-made soup and chili bread bowls — creamy, hearty, and served in golden artisan loaves straight from JJ’s kitchen. Perfect for cozy days and hungry hearts. Swipe to see the fresh loaves used to make sandwiches.

✨ Which one are you digging into first — the chili or the creamy soup?

09/19/2025

Homemade Bagels Fresh out of the oven 👨🏽‍🍳

07/15/2025

🌟 We’re honored to be featured on Statescation.com! 🌄

Experience the magic of Sorrel River Ranch where red-rock drama meets luxury ranch living along the Colorado River. From horseback rides and spa rituals to farm-to-table meals and canyon adventures, there’s no place quite like it.

📣 SPECIAL OFFER: Pay for 5 nights, get the 6th night FREE!

📍 Moab, Utah | 🏜 240 acres of breathtaking desert beauty



https://www.statescations.com/promotions

Big-name stays. Flash deals. Zero shame in booking that suite with the firepit balcony and rooftop plunge pool, especially when you’re tapping into perks and rates only industry insiders (and their favorite people) get.

06/23/2025

https://www.facebook.com/share/19BuVZHP6j/?mibextid=wwXIfr

“Letting the happy accident happen is what a lot of vacation itineraries miss, I think, and I’m always trying to push people to allow those things to happen rather than stick to some rigid itinerary.”
–Anthony Bourdain

06/17/2025

Castle Valley, Utah

06/12/2025

We’re excited to welcome you back to JJ’s Mercantile, now open and ready to serve locals and travelers with the charm, quality, and hospitality you love.

Located just 17 miles up Hwy 128 at Sorrel River Ranch, JJ’s Mercantile is your go-to general store, café, and gathering spot.

Whether you’re fueling up for adventure with our fresh coffee and baked goods, picking up local provisions, or browsing unique souvenirs and essentials, you’ll find something special here every time.

The heart of JJ’s is still the same; rooted in Moab’s rustic spirit. We’re bringing new energy, thoughtful touches, and a renewed focus on community. Come see what’s new, meet the team, and make JJ’s a part of your Moab experience.

Follow us online or stop by in person. We can’t wait to see you.

12/26/2024

🎄 From our family to yours, wishing you a happy holiday season! Thank you for being part of our JJ’s Mercantile community—here’s to a wonderful season and a bright New Year! ❤️

12/18/2024

This time of year has us all craving the smell of freshly baked treats—and that's exactly what we're serving up at JJ's Mercantile! 🥐🍪

Swing by and grab warm, delicious creation fresh out of the oven to make your season extra cozy. Whether it’s sweet or savory, there’s something waiting just for you. 🍂

Tag your foodie friends and share the joy of fresh bakes! 🍁🍞