10/16/2020
This is not good news for Beverly Zingarella
Coca-Cola announced it is ending the production of Tab after a nearly 60-year run. The soda giant’s first diet cola was a pop-culture icon in the 1970s and early ’80s.
Launched in 1963, Tab was sweetened with saccharin, which gave the drink an astringent, metallic taste. The flavor was polarizing. Some hated it; others loved it.
In the 1970s, the drink took off and by 1980, Tab had a commanding lead over all other diet sodas. Eventually Diet Coke eclipsed Tab, but the beverage company kept the throwback brand alive because of customer relations. Tab fans were relentless, calling Coca-Cola headquarters and signing petitions if they couldn’t find their soda.
Tell us: Do you remember drinking Tab?