Sober Social - Middleton, WI

Sober Social - Middleton, WI Sober Social

Thanks for showing up today, Madison 🫶Ending this chapter on a high note—with big hugs, full hearts, and so many of my f...
02/08/2026

Thanks for showing up today, Madison 🫶
Ending this chapter on a high note—with big hugs, full hearts, and so many of my favorite humans—was pure joy.

My final day open as a retail shop in downtown Middleton is tomorrow from 12–3pm. If you’ve been meaning to stop by, I would absolutely love to see you and hug you one more time!

Let’s close this chapter together. 💗

02/04/2026

Sales continue to be basically non existent, so we’re closing for good this Sunday at 3pm. 30% off everything.

I’m personally working today until 5, tomorrow 3-5, Friday 12-2 and Sunday 12-3. Come stock up and give me a hug until we meet again :) xoxo

Also, anyone need a commercial refrigerator?

01/31/2026

Building Sober Social from a tiny little idea in my brain into an actual store—with walls, an aesthetic, and a real community—is something I’m so proud of. 🤍

And I’m also not too proud to let the numbers guide my decisions.

For transparency:
This Dry January, my sales are about a third of last year’s.

Does that mean nonalcoholic beverages aren’t doing well?
No—actually, it means the opposite.

It means more retailers, bigger distributors, and national liquor stores are finally carrying NA options. That’s a win for the movement… but it also means small, independent shops like mine can’t price-compete with corporations.

If you want small businesses to exist in your neighborhoods—
If you want curated spaces, community, education, and care—
they only survive when people choose them.

So if you’ve been meaning to stop in, restock, or try something new:
✨ 20% off storewide ✨

And if you can’t shop right now, sharing this post helps more than you know.
Thank you for being part of this with me. Truly. 🫶

Two weeks left:
Sunday 2/1: 12-3
Wednesday - Saturday: 12-5pm

The doors of the retail location may be closing, but this just became super official :)
01/27/2026

The doors of the retail location may be closing, but this just became super official :)

Closed today due to frigid temps! Stay inside and keep warm! If you own Dromme Calm , I highly recommend mixing 1.5oz w...
01/23/2026

Closed today due to frigid temps! Stay inside and keep warm! If you own Dromme Calm , I highly recommend mixing 1.5oz with a hot raspberry tea❤️

If you know you want specific products before I close, feel free to DM me with an order!! I can package, invoice and have ready for your pickup at convenience!Cheers!

Now that the news is out, it’s time for you to take advantage of our end of an era sale! Stock up on multiples and save,...
01/21/2026

Now that the news is out, it’s time for you to take advantage of our end of an era sale!

Stock up on multiples and save, and shop in store for extra goodies like gifts with purchase and extra discounts!

Also, I’m working today so come see me :)

And if you haven’t already, make sure to follow me at

✨ Dry January, but make it social. ✨If you’re doing Dry January and already bored of your couch because you’ve been skip...
01/04/2026

✨ Dry January, but make it social. ✨

If you’re doing Dry January and already bored of your couch because you’ve been skipping bars + bottomless brunches…
👋 hi. This is your better plan.

🥂 Sober Social Monthly Meetup
🕥 TODAY | 10:30 AM–12:00 PM
📍 Sober Social
1814 Parmenter Street

What’s happening:
• NA mimosas that still feel ✨fancy✨
• Coffeecake (because balance)
• Zero pressure, zero labels, zero awkwardness
• Real humans doing Dry January (or permanently done with hangovers)

Dry January isn’t about deprivation.
It’s about realizing alcohol is kind of… underwhelming.
It’s addictive.
It’s terrible for your nervous system.
And yes — it’s literally in gasoline and cleaning products.

Wild that we built entire social lives around it, right?

Come sip something better, meet cool people, and remind your nervous system that mornings can actually be fun.

Solo is welcome.
Friends are welcome.
Curious is welcome.

Doors open at 10:30 —I’ll be in my boots + save you a glass! 🥂

12/22/2025

Living sober + heading to an all-inclusive resort?
Same! First time for me—so I’m bringing you along. 🌴✨

The first 5 years of my sobriety I wrote off all inclusives, but I was looking to truly relax and make no hard decisions, so 24/7 room service and buffets and a lazy river at an adults only beachside resort sounded ideal! In the less than 24 hours I’ve been here, it has been!

Step 1: Bring your own elevated nonalcoholic options in travel-size bottles. If you only pack one thing, make it a travel pack (1 oz each). Instant upgrade to everything. I brought St Ember, Calm + Awake, shot, Relax shot, and 🍹

Step 2: Be ready to turn down drinks the second you leave customs. There are outdoor bars everywhere—and even airport transportation offers alcohol on the ride. I told my driver I wasn’t cut out for Mexican jail, so I’d pass, but I’m sure a simple “No thanks!” would work too ☺️.

Step 3: Expect a welcome drink upon arrival. They had champagne (my former fave). The glass is sexy, the contents don’t actually matter. Sparkling water please, in the fancy glass!

Step 4: Staff is trained to get you “in the mood,” and a lot of that language revolves around drinking/tequila/partying. The bellman joked they have wheelchairs for when guests get too drunk—which, given how massive this resort is, is… actually kind of brilliant 😅

Step 5: Ask to have all alcohol removed from your room.
“Even the beer?” 😂 Yes—even the beer.
I swapped it for extra waters, orange juice, soda water, and Hershey’s bars. Zero regrets.

Step 6: Bring your sober supports. For me: a journal, a scented candle, tangerine oil, an eye mask, a printed photo of me with my kids, yoga and being at the beach. ❤️

Final truth: Sobriety hasn’t taken anything away from this vacation.
It’s given me everything back—presence, peace, and the kind of rest that actually restores.

Happy Holidays✨Sober Social will be closed this week as we take a little time to rest, reset, and celebrate the season. ...
12/22/2025

Happy Holidays✨

Sober Social will be closed this week as we take a little time to rest, reset, and celebrate the season. We’ll be reopening Saturday, December 27 at noon, refreshed and ready to welcome you back!

Thank you for being part of our sober community 💗 We hope everyone has a cozy, peaceful holiday filled with connection, care, and your favorite NA sips. See you soon!

12/13/2025

First time holiday market vendor in Paoli - an outdoor/tented holiday market in December and it is a balmy “feels like -13” but that has NOT kept people away! This has been SO much FUN… for real I had no idea how much physical labor and logistics and time would go into this, but it brings me so much joy to talk to so many people about nonalcoholic products and how they can support a happier healthier life! Just feeling grateful I’ve followed my intuition, and this is where it’s lead. So grateful for my Sober Social elves- I couldn’t do this without you!!!

Sober Social is hitting the road for a weekend full of festive vibes and intentional celebration! ✨
Our shop will be clo...
12/12/2025

Sober Social is hitting the road for a weekend full of festive vibes and intentional celebration! ✨

Our shop will be closed while we’re at the Paoli Christkindl Market, but we’re bringing the best of the alcohol-free world with us—curated picks, giftable kits, cozy winter mocktail inspo, and community.

Will be open tomorrow, Friday, December 12th 12:00 to 2:30. The shop will be closed Saturday and Sunday.

If your holidays look a little different this year — slower, clearer, more mindful — we’re right there with you. Stop by our booth to shop, sip, and say hi. Let’s make the season bright (and hangover-free!) together. 🌟

See you there!

12/10/2025

I just received 25 boxes of nonalcoholic products… which can only mean one thing: ’tis the season for giving (and apparently weightlifting, because these boxes are no joke).

Every time corrugated cardboard shows up at my doorstep, I think about my favorite—and only real—boss. I was his executive assistant for eight years, sprinting around downtown Chicago in heels and attending happy hours like it was a sport. (It was honestly a blast!!!)

He really hated corrugated boxes. Could “smell them from a mile away.” Thought they were ugly. Honestly? Me too😂
And now? I get a mountain of them delivered regularly and laugh because he was not wrong! He also never had more than one alcoholic drink at an event. Ever. Not on private planes, not at parties, not at home. He saw me at my worst- blacked out at a work event I threw for him in 2008- and we’re still in touch today at my best!

What I didn’t realize then was that being his right-hand woman—watching him build, create, decide, pivot—was quietly planting a seed. That maybe I could build something, too. Work hard. Make it beautiful. And trust myself, even when it feels risky.

That maybe I also would be free enough to not need alcohol to escape reality, create excitement, or soften the blows.

So here we are.
Sober Social, 25 boxes deep, growing, expanding, becoming.

If you’re local, come stop by and help me with this inventory (or at least come admire these boxes so they feel appreciated). And please come see us at Paoli Christkindle Market this weekend!!!📦💛

Address

1814 Parmenter Street
Middleton, WI
53562

Opening Hours

Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 5pm
Sunday 11am - 3pm

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