Folklore Mercantile

Folklore Mercantile Now offering Natural Wines! Your go-to general store, local market and seasonal patio in downtown Merton, WI. Meet us at the Millpond.

A little look back at last month’s Folklore Flea 🤎The best vintage finds, antiques, local makers, good food, familiar fa...
09/05/2026

A little look back at last month’s Folklore Flea 🤎

The best vintage finds, antiques, local makers, good food, familiar faces + a really lovely day along the Millpond. Thank you to everyone who came out, shopped small and made it such a good one.

And yes… we’re doing it again.

Our next Folklore Flea is Saturday, September 26 from 10–2. Consider this your unofficial save the date — the formal one is coming soon.

See you at the Flea. 🍂

September around the shop ♥️ come visit us in Merton!
09/02/2026

September around the shop ♥️ come visit us in Merton!

08/23/2026

What day is it? No one knows and these kids have gotta go back to school. Turns out It’s August 23 and here’s this week’s 5 Favorite Things!

NEW ARRIVALS! Sloooow transition in to Fall over here. It’s still peak summer, it’s hot outside, we are enjoying slow su...
08/20/2026

NEW ARRIVALS! Sloooow transition in to Fall over here. It’s still peak summer, it’s hot outside, we are enjoying slow summer days and timeless decor over here. Not chasing fast fashion or fast decor choices.

Folklore Flea 🌿Join us Saturday, August 29 from 10–2 for a late summer market on the banks of the Millpond at Folklore M...
08/17/2026

Folklore Flea 🌿

Join us Saturday, August 29 from 10–2 for a late summer market on the banks of the Millpond at Folklore Mercantile.

This one is antique + vintage heavy— collected goods, old treasures, European antiques, beautiful things for the home, vintage finds, handmade pieces, apothecary, art, clothing + more from some of our favorite vendors.

Come wander the Millpond, hunt for something special, shop small + spend a slow Saturday with us in Merton.

FOLKLORE FLEA
Saturday, August 29 • 10AM–2PM
Folklore Mercantile • Merton, WI

Vintage lovers, this one’s for you. 🤎
📸: Lexi | Social Media & Website Design

08/12/2026

We’re back!!! This week we hear from Ashtyn! She has been with us since we opened many of you interact with her at the register. Here is her top five!

You already know!! Mark your calendars! Vendor announcement coming very soon. You won’t want to miss this one.
08/08/2026

You already know!! Mark your calendars! Vendor announcement coming very soon. You won’t want to miss this one.

All the pretty things and then there’s a Musky.
08/06/2026

All the pretty things and then there’s a Musky.

The Archive Sale is almost here!!A thoughtfully curated collection from mine and Kelsey’s personal closets, featuring mo...
08/03/2026

The Archive Sale is almost here!!

A thoughtfully curated collection from mine and Kelsey’s personal closets, featuring mostly gently loved pieces with a handful of brand new items with tags. You’ll also find a small selection of boutique inventory from Folklore.

Expect designer, premium denim, cashmere, vintage, and beautifully made everyday pieces from brands like Dôen, Veronica Beard, Mother, A.L.C., Theory, Rag & Bone, and more.

Everything is priced to sell, so come early for the best selection.

Final sale only. No holds.

Address

W282N7220 Main Street
Merton, WI
53056

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