Berman's Wine and Spirits, incorporated in 1909, is located 12 miles NW of Boston and 4 miles from Cambridge in historic Lexington. Joel Berman represents the third generation of merchants; his son, Gregg, who works with him, is 4th generation. Berman's began over a hundred years ago when Joel's grandfather drove a horse drawn wagon up and down Massachusetts Avenue, selling meat door to door. The
wagon eventually became a storefront, a full grocery/dry goods business and, after prohibition, a licensed liquor store. Joel relates, "The town fathers came to my grandfather and offered him the first available liquor license in town due to his kind consideration of, and generosity to, those who didn't have enough money to pay him during the depression."