08/31/2026
❤️🏔️ 10,000. TEN. THOUSAND. JCS FAMILY Memebers 🏔️❤️
We had to stare at that number for a minute.
Because on December 21st, 2025, Jamie and I unlocked the doors to Jefferson Corner Store for our very first day.
That day...
14 people walked through our doors.
Fourteen.
And we were grateful for every single one of them. ❤️
We didn't know what JCS would become.
We didn't have a corporate office telling us what to do.
We didn't have a marketing department.
We didn't have some giant advertising budget.
Shoot, half the time we're just trying to keep up with running a store, cooking food, making fudge, fixing things, raising animals and whatever other adventure decides to find us that day. 😂
But we had an idea.
We wanted to bring this little corner store back to life.
We wanted to build a place our locals could count on, travelers would remember, and anybody walking through the door would feel welcome.
And somewhere along the way...
YOU GUYS SHOWED UP.
❤️ You bought our fudge.
🍔 You tried our food.
🏔️ You watched us build JCS piece by piece.
😂 You laughed with us when things went sideways.
🐂 You fell in love with Winnie and Herbie.
🐾 You met our animals and became part of their stories.
📦 You told us what you wanted us to carry — and we listened.
And then one ridiculous little video took off...
1 million views.
Then 5 million.
Then 10 million.
And now that little video has passed...
13 MILLION VIEWS. 🤯
People started finding our little store from places we've never even been.
And this morning...
We looked at the Jefferson Corner Store page and saw something we never imagined seeing this soon:
10,000 FOLLOWERS. WOW.
Ten thousand people decided that whatever the hell we're doing up here at 9,502 feet is worth sticking around to watch. 😂❤️
But here's what matters most to Jamie and me:
We don't think of you as 10,000 followers.
You're the JCS Fam.
Some of you have been here since the beginning.
Some found us because of Herbie and Winnie.
Some live right down the road.
Some live thousands of miles away and may never have stepped foot in Colorado.
But somehow you found Jefferson.
And somehow... you found us. ❤️
From 14 customers on opening day...to 10,000 members of the JCS Fam. In less than nine months.
That's absolutely fudging unbelievable.
And we need you to know something:
WE'RE JUST GETTING STARTED. 🔥
There's a whole lot coming.
More food.
More fudge.
More animals.
More improvements.
More ridiculousness. 😂
More stories.
And plenty more things we're probably going to break and then have to figure out how to fix. 😂🔧
But whatever comes next... we're taking you guys along for the ride.
So from Jamie, Jon, me, our family, our crew, Herbie, Winnie and everybody who makes this crazy little mountain store what it is...
THANK YOU. ❤️
Thank you for every follow.
Every comment.
Every share.
Every visit.
Every purchase.
Every recommendation.
Every laugh.
And every time you've told somebody:
“You HAVE to see what these crazy people in Jefferson are doing.” 😂
You helped bring this little corner store back to life.
And today...
THE JCS FAM IS 10,000 STRONG. 🏔️❤️🔥
Not bad for a little corner store that started with 14 customers.
Good people. Good vibes. Good stuff.
THAT'S JCS. ❤️🏔️
— Scott, Head Chef Jamie, & Jon