What are the opening hours?

Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm Saturday 10am - 3pm

Gulf Shores City Store

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Gulf Shores City Store

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The City Store is your exclusive home for official City of Gulf Shores merchandise. Take the Small Town, Big Beach™ lifestyle with you wherever you go.

10/30/2026

Nike polos are 40% OFF at the City Store! 👕 Shop these great deals while supplies last!

Plus, browse a wide variety of other merchandise marked 40% off!

All sales are final.

10/27/2026

🎄 𝗖𝗶𝘁𝘆 𝗦𝘁𝗼𝗿𝗲 𝗦𝗮𝗹𝗲 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝟰𝟬% 𝗢𝗙𝗙!
Add a touch of coastal charm to your Christmas tree with our 2025 Red Snapper Ornament, handmade by the talented artisans of Sea Oat Studio!

Perfect for beach lovers, ornament collectors, or anyone looking to bring a little Gulf Shores charm home for the holidays!

Shop the City Store and take advantage of this special offer while supplies last. All sales are final.

10/24/2026

🎄 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗵𝗮𝘀 𝗮𝗿𝗿𝗶𝘃𝗲𝗱 𝗮𝘁 𝘁𝗵𝗲 𝗖𝗶𝘁𝘆 𝗦𝘁𝗼𝗿𝗲!🎁
Get a head start on your holiday shopping with our Christmas Collection! From festive apparel to unique gifts, we’ve got something for everyone on your list!

Heading to Haunted Hustle this evening? Stop by the City Store tent beginning at 4 p.m. to shop our youth and adult Christmas shirts, plus other of your favorite official City of Gulf Shores and Small Town, Big Beach™ merchandise

Shop in-store or online at www.gulfshoresgear.com
Mon-Fri 8AM - 5PM
Saturday 10AM - 3PM

Take the Small Town, Big Beach™ lifestyle with you wherever you go.

10/23/2026

🛍 𝗦𝗮𝘃𝗲 𝟰𝟬% 𝗮𝘁 𝗧𝗵𝗲 𝗖𝗶𝘁𝘆 𝗦𝘁𝗼𝗿𝗲!
Stop by the City Store and enjoy 40% OFF select sale merchandise! Now is the perfect time to stock up on some of your favorite City of Gulf Shores and Small Town, Big Beach™ merchandise at a great price!

𝗦𝗮𝗹𝗲 𝗶𝘁𝗲𝗺𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:
➡Nike Golf Polo Shirts
➡2026 Sunset Series T-Shirts
➡Christmas apparel
➡Christmas Ornaments
➡ Youth apparel
And more!

Shop in-store or online at www.gulfshoresgear.com
Mon-Fri 8AM - 5PM
Saturday 10AM - 3PM

𝘈𝘭𝘭 𝘴𝘢𝘭𝘦𝘴 𝘢𝘳𝘦 𝘧𝘪𝘯𝘢𝘭 𝘰𝘯 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵𝘦𝘥 𝘮𝘦𝘳𝘤𝘩𝘢𝘯𝘥𝘪𝘴𝘦.

10/22/2026

Haunted Hustle is just a few days away! 👻🎃 While you're enjoying the Halloween festivities or participating in one of the Haunted Hustle events, be sure to stop by, say hello to our friendly staff, and check out all of your favorite official Gulf Shores and Small Town, Big Beach™ merchandise while you're there! It's also not too late to register! Visit www.gulfshoresal.gov/halloween

10/20/2026

👻𝗧𝗵𝗲 𝗛𝗮𝗹𝗹𝗼𝘄𝗲𝗲𝗻 𝗳𝘂𝗻 𝗶𝘀 𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆, 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟰!
We are still bringing the Halloween festivities to the Town Green this Saturday, and it is not too late to register. Whether you plan to run or walk the 5K, participate in the Monster Dash Beach Fun Run, dress up for the Wicked Walk Costume Parade, or simply come out and enjoy the festivities, we hope to see you on Saturday.

For more information or to register, visit www.gulfshoresal.gov/Halloween

The City Store will be set up, so be sure to stop by our tent to shop official Gulf Shores and Small Town, Big Beach™ merchandise while enjoying all the Halloween festivities!

Other local businesses and organizations will also be set up around the Town Green with games and passing out candy! If you're a local business or organization that wants to get involved and be a part of our Haunted Hustle event, email Event Coordinator Holly Howell at [email protected].

➡Packet pickup is Thursday and Friday from 1PM to 6PM at the Bodenhamer Recreation Center, and on race day from 4PM to 6:30PM on the Town Green!

So grab your costumes, bring the whole family, and get ready for some Halloween fun! We can't wait to see you Saturday!

10/17/2026

‼️𝗘𝗩𝗘𝗡𝗧 𝗨𝗣𝗗𝗔𝗧𝗘: 𝗛𝗮𝘂𝗻𝘁𝗲𝗱 𝗛𝘂𝘀𝘁𝗹𝗲 𝗣𝗼𝘀𝘁𝗽𝗼𝗻𝗲𝗱 𝘁𝗼 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟰

Due to high winds and anticipated continued weather conditions, tonight’s Haunted Hustle event has been postponed to Saturday, October 24, 2026.

The safety of our participants, volunteers, and attendees is our top priority, and we appreciate everyone’s understanding as we make this decision.

We look forward to welcoming everyone to the Town Green next Saturday for an evening of Halloween fun, including the Wicked Walk Costume Parade, Monster Dash Beach Fun Run, 5K, and family-friendly festivities!

For additional information and event updates, please visit www.gulfshoresal.gov/Halloween

10/17/2026

The City Store will be there TONIGHT! Stop by our tent to shop official Gulf Shores and Small Town, Big Beach™ merchandise while enjoying all the Halloween festivities!

It's not too late to register! Click here to register now! 👉🏼 www.gulfshoresal.gov/halloween

We can’t wait to see you there! 🎃

Address

1821 AL-59
Gulf Shores, AL
36542

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm
Saturday	10am - 3pm

Telephone

+12519682504

Website

http://www.gulfshoresgear.com/

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