Tour of America's Dairyland

06/15/2025

A big thank you to EUA for helping to elevate ToAD's potential!

Headquartered in Milwaukee with offices in Madison, Green Bay, and nationwide, EUA creates spaces that elevate human potential and enrich communities.

Their team of more than 140+ registered professionals and 40+ LEED-accredited experts delivers planning, design, and engineering solutions in the education, workplace, healthcare, senior living, student housing, mixed-use, entertainment, and technology markets. They believe in the transformative power of design to foster communication in workplaces, ignite imagination in classrooms, bring comfort to residents and patients, enable scientific breakthroughs, create vibrant public spaces that connect communities, and more.

EUA's employees give back to the communities where they live, work, and play - and they're big fans of cycling. Not only do they support ToAD, they also host the annual Beyond Design Bike Tour, a bike ride through Wisconsin that has raised over $1 million for local charities.

Stop by their tent to say hi and thank them for their work building our local communities when you join us at ToAD. We can't wait to see you soon!

📸 EUA

06/15/2025

Definitely De Pere, super excited to be there not one, but two days, and sharing the love on both sides of your Fox River! And thank you St. Norbert College for hosting us on Monday, the 23rd!

06/14/2025

🚨 Important Reminder! 🚨

Online registration for closes tomorrow, Sunday, June 15 at 11:59 p.m. CT.

Cyclists who miss that deadline must register on-site to race.

Register now: https://bit.ly/4moyYkl. We can't wait to see you all in a few days! 🚴‍♂️❤️

06/14/2025

Race #2 on the 2025 American Criterium Cup calendar takes us to Salt Lake City as Day Two
of Utah Crits! Watch it live on Sunday on YouTube and then set your sights on June 28 right here in America’s Dairyland and the 46th year of the Cafe Hollander Otto Wenz Downer Classic p/b ISCorp!

06/13/2025

Celebrate with your fellow women cyclists at the annual ToAD Women's Dinner!

🗓️ Thursday, June 26 (Bay View Race Day)
⏰ 6:30 - 8:00 PM
📍 Centraal Grand Café & Tappery (2306 S. Kinnickinnic Ave)

Hosted by our sponsor, Lowlands Group, the ToAD Women's Dinner is a free, casual opportunity for all registered women racers to socialize and celebrate their race experience.

RSVP by June 22: https://bit.ly/406ruJ5

06/12/2025

Calling all women cyclists who want to get race-ready for ToAD! Join us for our Level Up Your Ride Clinic for novice and junior women to learn what racing entails and practice basic handling skills that will level up any kind of riding.

Ayesha McGowan, the founder of Thee Abundance Project, and members of Fearless Femme Racing will be on-site sharing tips and tricks.

🗓️ Wednesday, June 18
⏰ 6 - 8 PM
📍 Parking lot of Wheel & Sprocket- Bay View (187 E Becher St)

Please bring a helmet! A road bike is suggested but not required. There will be time at the end of the event for questions, socializing, and snacks.

Register on BikeReg to join the fun: https://bit.ly/4moyYkl. (You don't need to be registered for ToAD, have any previous cycling, or even aspire to be a racer to join us. All are welcome!)

ToAD2025

06/12/2025

As one commenter suggested, “come for the party, stay for the race!” Spot on! One week from today; “riders ready …..”

The Tour of America's Dairyland bike racing series returns to Wisconsin, with a handful of races in the Milwaukee area, this June. See link below ⬇️ bit.ly/4mTKcgN

06/12/2025

To all our amazing juniors, if you’ll still be here on Saturday, June 28th, the first day of the 2025 USA Cycling Junior Road National Championships for those ages 11-16, join us and celebrate the 2025 USA Juniors Cup

We look forward to seeing all of you at this special celebration gathering!

Mumu Cycling Apparel
PRO Cyclist Foundation
Tour of America's Dairyland
USA Cycling

06/11/2025

The fifth and final day of the USA Cycling Masters and Junior Road National Championships will take place in the heart of America’s Dairyland! 🌾🐄

We’re closing out Nationals in style with the Grassway Organics Road Race, a breathtaking, challenging course that winds through the rolling hills and scenic farmland of East Troy, WI. 🌿🚴‍♂️

When you’re not enjoying the races, visit Grassway Organics’ organic dairy farm for refreshing beverages, victorious podium photos, and a breathtaking view from the farm. 📸

Come for the race, stay for the good old fashioned, Wisconsin charm. Let’s close out Nationals with a day to remember! 🎉 Plan your visit at https://bit.ly/4mpe3Od

Thank you so much to our friends at Grassway Organics for their support of this event!

06/09/2025

We’ve teamed up with our amazing friends at Wahoo to give a Kickr Core Smart Trainer to two cycling warriors!

It’s easy (and fun!) to enter to win - all you have to do is race with us! Cat 2, 3, 4, or 5 racers who participate in 10 or more races during the 11 days of ToAD will automatically be entered for a chance to be randomly selected as one of our two winners. We’ll choose one male cyclist and one female cyclist to receive a Kickr Core Smart Trainer, and winners will be announced on-site on our Wauwatosa race day on June 29.

The Wahoo Fitness Kickr Core is the ultimate indoor smart trainer, delivering a powerful, realistic ride feel with responsive resistance to keep your training on track all year.

Get ready to race - and ready to win! 💪🚴‍♀️🚴‍♂️ Register to race at the link in our bio.

Thank you to Wahoo for their support! 💙

06/08/2025

Day 4 of the USA Cycling Masters and Junior Road National Championships will roll into the scenic town of Lyons, WI on Tuesday, July 1! 🚴‍♂️🌳

📍 1489 Mill St., Lyons

Set against a backdrop of winding country roads and rolling hills, the Lyons course offers a classic Wisconsin experience. 🌾 Longtime cycling fans might recognize it as a former Superweek favorite from the ‘90s through the mid-2000s.

Bring your bike and enjoy the stunning White River State Trail while you cheer on your favorite Junior or Masters cyclists, cool off with a beverage or snack from local dining options such as Bonnie & Betty's Place or Ye Olde Hotel, or wander nearby Lake Geneva for charming shopping and dining and fantastic lake views. 🛍️🌊

Plan your visit at https://bit.ly/4mpe3Od