Tour of America's Dairyland

11/04/2026

ISCorp's support of cycling goes far beyond ToAD. 🚲🏆

For over 20 years, Mike Weber and his wife Katie have been investing in our sport at every level. They built ISCorp Nova Cycling into one of the most successful Women's Pro Cycling Teams in the country, winning back-to-back National Championships in 2015 and 2016. That kind of commitment to cycling doesn't go unnoticed and we're so glad to have them in our corner. Thank you ISCorp!

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10/28/2026

Still brainstorming for a Halloween costume? We've got you covered! 🎃👻

Some of our favorite helmets spotted at ToAD 2026 are serving up serious costume inspiration, from superheroes to animals and everything in-between.

➡️ Swipe through a few of our favorite looks and you might just find the inspiration you need to ride into Halloween in style!

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10/21/2026

📣 Cycling is a team sport, both on and off the course.

We sat down with Mike Weber, Founder and President of ISCorp, to talk about what makes Downer Avenue as part of the 11 days of ToAD so special, and how teamwork and camaraderie in criterium racing is reflected in everything ISCorp stands for.

ToAD is only successful because of a passionate and engaged cycling centric community, whether they be sponsors, donors, racers, local hosts, etc., and ISCorp is a perfect example! With their rich history of support for our sport and our community, we are grateful to have them right here in Milwaukee! 🎉

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10/09/2026

2027 is approaching one way or the other and here’s just a little something to get excited about; the sixth (6th) season of THE place to follow criterium racing in the US, the American Criterium Cup! Proud to continue playing a role along with some of our best friends! 💕

The American Criterium Cup is coming back for SEASON SIX! 🎉

We’re already looking ahead to 2027, and we’ve got six race dates on the calendar that we can’t wait to see unfold. From Tulsa to St. Louis, the ACC will once again bring the best criterium racing in the country to streets across the U.S.

Here’s where we’re headed:

🗓 Saint Francis Tulsa Tough
Race Dates: June 11-13
ACC Date: June 11

🗓 Tour of America's Dairyland
Race Dates: June 17-27
ACC Date: June 26

🗓 Bailey & Glasser LLP Boise Twilight Criterium
Race Date: July 10
ACC Date: July 10

🗓 Chicago Grit
Race Dates: July 23-August 1
ACC Date: August 1

🗓 Salt Lake Criterium
Race Dates: August 6-7
ACC Date: August 7

🗓 The Bommarito Audi West County Gateway Cup Professional Bicycle Races
Race Dates: September 3-6
ACC Date: September 5

Season six, let’s go! 👀👏

10/07/2026

Your brand or business could be the title sponsor of the largest cycling series in the country and the fastest, fiercest event on the Visit Milwaukee City of Festivals calendar! 🚴

We’re already planning ToAD 2027 and starting to lock in next year’s sponsors. A variety of customizable sponsorship opportunities are currently available, including our coveted title sponsor opportunity!

Our immersive, multi-day celebration is more than cycling, it’s 11 massive neighborhood block parties complete with entertainment and family fun - and your brand can be at the center of the action. 🎉

Our sponsors enjoy countless activation opportunities, including 11 full days of on-site brand exposure and year-round digital promotions. Get your brand noticed with onsite activation areas, logo placement on racer jerseys, pace cars, stage podiums, trusses, fencing, and more, jumbotron features, product placement, announcer & stage mentions, social media spotlights, website highlights, and more.

Get in touch with us or visit https://www.tourofamericasdairyland.com/sponsorship/ to learn how we can customize a sponsorship package to put your brand in front of our audience of all ages that comes from around the corner - and around the globe. 🌎

Know a brand that should be a part of our immersive cycling celebration? Tag them in the comments!

09/28/2026

From ToAD to a World Title! 🥇

Congratulations to our friend Ashlin Barry who celebrated his birthday in the best way by winning the U23 World Championship Title at the 2026 UCI World Championships in Montreal last week! 🎉🎉🎉

This legend has Milwaukee family ties and gained some of his racing experience here at ToAD. Enjoy this photo of him climbing the Junior Boys 15-16 podium in Shorewood in 2022, and then swipe to see his latest victory! Many of our junior racers go on to compete on global stages and we couldn’t be more proud.

Join us in congratulating Ashlin on this huge accomplishment, and wishing him a very happy birthday. 🍰🏆

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09/28/2026

And then there was this! Five seasons in with the American Criterium Cup and Renaissance Financial, our Junior series continues to produce champions and the future of our sport! Committed as ever to offering our young talent an opportunity to race their bikes in an exciting environment now for over 15 years!

09/27/2026

Name a time chocolate milk tastes better than post-race at ToAD. 👀 We'll wait.

Our cyclists toast to victory with Wisconsin's finest, provided by our friends at . There's no better way to cool off and celebrate after a race.

Race with us in 2027 and taste the glory for yourself! 🎉 Happy National Chocolate Milk Day.

09/23/2026

If you attend ToAD, you cannot help but notice the incredible support our athletes and crowd receive from our sponsors! 🚲

We sat down with Eric Wagner of and Mike Weber of , and they reflected on what it means to support ToAD and why that connection to Wisconsin cycling runs so deep. Thank you to both of them and to every sponsor who makes our 11 days of cycling possible.

📸 Photos by | 🎥 Video by

09/17/2026

Vickery Village!!! Village of Suamico!!! Whoever heard of these two spots amongst the loyal followers of ToAD before this summer? Well, they do now thanks to an amazing Father’s Day spent racing, eating, drinking, cheering, laughing and simply doing what we all love most; having FUN!! Happy birthday, Jerry, and while we’ve yet to meet, we are so very thankful you invited us to bring our “spectacle on two wheels” to your village! ❤️