Tour of America's Dairyland

Tour of America's Dairyland The Largest Competitive Road Cycling Series in the U.S.

The Largest Competitive Road Cycling Event in the U.S., Tour of America's Dairyland presented by Kwik Trip. Join us for fast-paced cycling action, neighborhood family fun, kids activities, live entertainment, local food and beverage, merchant sales, and the best recovery drink - Wisconsin Chocolate Milk!

05/29/2026

Happy Birthday, Wisconsin! 🎉🧀

Tour of America's Dairyland is a world-class cycling series, but more than that, it is a love letter to the incredible communities that make this state so special. We could not be more proud to call America's Dairyland home.

This June, we are celebrating communities across Southeastern Wisconsin with 11 days of criterium racing and block party energy. Find us June 18-28 in:

📍 Oak Creek
📍 Racine
📍 Kenosha
📍 Suamico
📍 De Pere
📍 Cedarburg
📍 Hartland
📍 Bay View
📍 Shorewood
📍 Downer Ave
📍 Wauwatosa

🚲🎂 Wisconsin, you deserve the best birthday celebration and we plan to deliver. Get ready to party - we'll see you soon!

Learn more at tourofamericasdairyland.com

Be part of the magic at Tour of America's Dairyland this June. We are looking for outgoing, enthusiastic Brand Ambassado...
05/28/2026

Be part of the magic at Tour of America's Dairyland this June. We are looking for outgoing, enthusiastic Brand Ambassadors to join our team for ToAD 2026. 🎉🚲

As a ToAD Brand Ambassador, you will be right in the middle of the action, engaging with crowds, sharing the excitement of criterium racing, educating spectators about our amazing host communities and sponsors, and making sure everyone has an unforgettable experience.

This is the perfect role for anyone who loves cycling, thrives around people, and brings great energy to everything they do. All Ambassadors receive an exclusive ToAD t-shirt, hat, and bag. 👕🧢

If you can commit to 3 or more race days from June 18-28, we want to hear from you. Apply today at tourofamericasdairyland.com!

05/28/2026

Hands up if you are ready for ToAD 2026! 🙌

🚲 June 18–28, world-class criterium racing takes over 11 Wisconsin communities and we want to see you out there. Register to race or plan your visit at tourofamericasdairyland.com 🏁

Visit Milwaukee

🎉 We are so excited to welcome back Oarsman Capital as the sponsor of our Cat 2 Amateur Series at ToAD 2026! Oarsman Cap...
05/27/2026

🎉 We are so excited to welcome back Oarsman Capital as the sponsor of our Cat 2 Amateur Series at ToAD 2026!

Oarsman Capital is a Wisconsin-based, employee-owned wealth management firm dedicated to helping clients achieve financial peace of mind through a straightforward, personalized approach. Their investing philosophy, Find Your Balance, draws inspiration from competitive rowing, and we think that connection to sport and teamwork makes them a natural fit for ToAD.

The Oarsman Capital jersey is awarded to a Cat 2 amateur rider who demonstrates highly advanced skills and powerful, tactical riding, just on the cusp of entering the elite Cat 1 and Pro levels of racing. Keep an eye out for their logo on our Cat 2 Amateur jerseys this June 18–28! 👀

Learn more about ToAD 2026 at tourofamericasdairyland.com.

Travel Wisconsin USA Cycling American Criterium Cup Kwik Trip Jakroo Custom Apparel Reinhart Law Solutions Boucher Automotive Group
M3 Insurance QDOBA Colectivo Coffee
Shorewest, REALTORS® Lowlands Group
Veolia - North America TW Carbon

The feeling of being at ToAD never gets old, whether this is your first year attending or your 10th (or more)! Every Jun...
05/25/2026

The feeling of being at ToAD never gets old, whether this is your first year attending or your 10th (or more)!

Every June, thousands of cyclists and fans from across the country and around the world come together for 11 days of world-class racing, neighborhood block parties, and memories with friends to last a lifetime. Some of our favorite ToAD stories are about the connections people make here, including teammates who become lifelong friends, families who turn ToAD into their favorite summer tradition, and first-timers who show up once and never stop coming back.

Everyone is welcome at ToAD 2026! We can't wait to see you June 18–28. 🏁

Register to race or plan your visit tourofamericasdairyland.com

05/22/2026

The feeling at the starting line is one like no other. 🏁ToAD 2026 kicks off on June 18 in Oak Creek!

The energy is already building as hundreds of world-class riders prepare to bring a heart-pounding cycling showdown to 11 incredible Wisconsin communities. Get ready to roll, watch, and enjoy block party-style celebrations at some of our favorite places in WI.

We can't wait to see you there!

🚲 Register to race at tourofamericasdairyland.com.

Dog of the Day is BACK at ToAD 2026 and we are paws-itively thrilled! 🐶🐾🎉We are excited to welcome back our incredible s...
05/21/2026

Dog of the Day is BACK at ToAD 2026 and we are paws-itively thrilled! 🐶🐾🎉

We are excited to welcome back our incredible sponsor for another year of tail-wagging fun! Our brand ambassadors will be roaming our courses handing out Stella & Chewy's swag and treats for your four-legged friends.

Each day, we’ll invite standout pups up on stage for a quick and fun interview. The dog who steals the show will be crowned Dog of the Day 👑 and will get to take home a special Stella & Chewy’s swag bag packed with toys and tasty treats! 🦴

Think your dog has what it takes? Head to tourofamericasdairyland.com to plan your ToAD visit!

Applications are now open for the ToAD Junior Travel Stipends, made possible by our Junior Series sponsor, Pro Cyclist F...
05/20/2026

Applications are now open for the ToAD Junior Travel Stipends, made possible by our Junior Series sponsor, Pro Cyclist Foundation ().

These stipends are intended to help offset travel and lodging costs and make it more accessible for dedicated junior cyclists to be part of the ToAD experience.

💥 Team Stipends:
• 6 teams selected
• $400 cash + $100 gas card
• For junior teams with 6+ riders attending ToAD

💥 Individual Stipends:
• 2 riders selected (1 male, 1 female)
• $400 cash + $100 gas card
• For out-of-state junior riders competing in the full series

Supporting junior riders is a core part of Tour of America’s Dairyland, and this program is designed to help remove barriers and create more opportunities for young athletes to compete and gain experience on a national stage.

Thank you to the Pro Cyclist Foundation, WCJ Wire, and Bill McNamara for helping us continue to invest in the next generation of cyclists!

🗓 Applications are due by June 8, 2026. To apply, head to the link below to download the application and submit all required information to Pete Davis at [email protected].

https://linktr.ee/tourofamericasdairyland

USA Juniors Cup USA Cycling

And so it begins; the 2026 edition of the American Criterium Cup gets underway at Saint Francis Tulsa Tough. Follow all ...
05/20/2026

And so it begins; the 2026 edition of the American Criterium Cup gets underway at Saint Francis Tulsa Tough. Follow all the action all season long!! Who’s your bet on?

🚨🚨 Say it with us: ONE. MORE. MONTH.Tour of America's Dairyland, the largest competitive road cycling series in the U.S....
05/18/2026

🚨🚨 Say it with us: ONE. MORE. MONTH.
Tour of America's Dairyland, the largest competitive road cycling series in the U.S., is in 30 days! Wisconsin, are you ready?!

For 11 straight days, world-class cyclists from across the country and around the globe will race through 11 of Southeast Wisconsin's vibrant communities, bringing fast racing and an unforgettable experience for all!

🚲 Racers, registration is still open, so head to the link in our bio to claim your spot. And if you're coming out to spectate, get ready for great food, incredible energy, and the best block party in the Midwest. Mark your calendars now for June 18–28! 🏁

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PO Box 20914
Greenfield, WI
53220

Telephone

+14145344501

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