The Soft Shirt Place - Gatlinburg

06/12/2025

🌟 Big News from The Soft Shirt Place! 🌟

We are excited to unveil FOUR brand-new shirt designs, available starting today both online and in-store! 🎉

Check out our latest designs:

Great Smoky Mountains Autograph (Left Chest Print) - https://thesoftshirtplace.com/products/great-smoky-mountains-autograph-left-chest-print-adult-unisex-crew-neck-t-shirt

Respect the Locals - https://thesoftshirtplace.com/products/respect-the-locals-adult-unisex-crew-neck-t-shirt

Rising Sun - https://thesoftshirtplace.com/products/rising-sun-adult-unisex-crew-neck-t-shirt

Great Smoky Mountains Autograph - https://thesoftshirtplace.com/products/great-smoky-mountains-autograph-adult-unisex-crew-neck-t-shirt

These fresh styles are perfect for any occasion! Whether you’re shopping online or visiting us, don’t miss out on these awesome designs!🛒 Get yours today!

Online: www.thesoftshirtplace.com
In-Store : Level F, The Mountain Mall, Gatlinburg.

Thank you for supporting local! 💖

06/07/2025

⚡️Due to a grumpy thunderstorm rolling in — and Ashley’s swollen ankles staging a full-blown protest — we’re calling it a day a little early! 😅

⏰ We’ll be closing at 7PM tonight instead of 8. Rest assured, we’ll be back at 11am tomorrow, ready to roll (or waddle) into another great day!

Stay dry and see you then! ☔️👋

06/04/2025

✨ What a full-circle moment! ✨

We were so excited to see this sweet family again — they’ve been shopping with us since we first opened 7 years ago! 💛 Watching their kids grow (and ours too!) has been such a joy, and today brought back all the memories.

Just like back in 2019, they jumped in to help out and made the whole shop feel extra special. We love moments like this — when longtime friends walk back through our doors and it feels like no time has passed at all (except maybe the kids being what feels like a couple of feet taller! 😄).

Thank you for continuing to be part of our journey — we’re so grateful for families who’ve grown right along with us. 🥹💫

📸 Swipe to see then vs. now — it’s the sweetest little time capsule!

06/01/2025

We are deeply saddened by the tragic multi-car accident that occurred this afternoon in downtown Gatlinburg. Our thoughts are with everyone affected by this incident. 

We want to reassure our community that all members of our family are safe and were not involved in the accident.

As reported by WVLT, the crash happened around 4:15 p.m. in the 700 block of Parkway, resulting in six individuals being hospitalized, three of whom were airlifted to the University of Tennessee Medical Center. 

We are grateful for the swift response of the emergency crews and the ongoing efforts of the Gatlinburg Police Department and the Tennessee Highway Patrol. 

Please continue to keep those affected in your thoughts during this difficult time.

05/27/2025

🚨Heads up, Soft Shirt Friends!🚨

We’ve got a slight schedule switcheroo this week because of the holiday AND some exciting family stuff happening behind the scenes! 🎉👶

🗓️ This week, we’ll be CLOSED Wednesday and Thursday so our sweet Ashley can get some much-needed rest after a busy holiday weekend on her feet (with a baby belly no less!). 🛌💕

Vicky and Shawn are hittin’ the road from Florida and heading back up to Gatlinburg to be with Ashley as we count down the final stretch to baby time! We’re bringing snacks, support, and serious grandparent energy. 🚗💨👵🧓

Now here’s the real talk: Over the next 4–6 weeks, things might get a little unpredictable. If Baby decides it’s go-time, the shop may close on short notice so we can be right by Ashley’s side. Family first, always. 💛

So if you roll up one day and we’re unexpectedly closed, just know we’re probably snuggling a brand new grandbaby and not ghosting you. Promise. 🙈💖

Thanks in advance for all the love, patience, and good vibes. Y’all are the BEST and we can’t wait to share this new adventure with you!

05/26/2025

Today we pause to honor and remember the brave men and women who gave everything for our country. Their courage, sacrifice, and dedication mean more than words can ever say — and we are forever grateful. ❤️🤍💙

As we enjoy the sunshine, sweet tea, and soft shirts this holiday, we hold space in our hearts for the true meaning of this day. Freedom isn’t free — and we don’t take it for granted. 🙏

To all who have served, are serving, and especially to the families of fallen heroes — thank you. We see you. We honor you.

04/16/2025

A Quick but Important Reminder from The Soft Shirt Place

We’ve always believed kindness goes a long way — and we’re going to kindly but firmly ask for a little more of it.

Over the course of spring break, our one and only staff member Ashley — who is currently very pregnant — has had to field more than her fair share of rude, sarcastic, and frankly unnecessary comments from folks upset about catching us when we were closed or briefly away from the counter.

Let us be perfectly clear: our store hours are accurately posted on Google, and if Ashley has stepped away for her lunch break or to simply use the restroom, there is always a note posted with the time she’ll return. We have been open six days a week throughout spring break. Ashley’s one day off typically falls on Tuesdays — so when someone walks in and says, “It’s about time you’re open, we’ve been trying for days to get a shirt,” it’s not only unkind, it’s inaccurate.

Ashley is working eight hours a day, six days a week right now — doing it all with grace, even when that grace isn’t returned. She is fully empowered to match the tone she’s given, because she deserves respect just like anyone else.

If we miss you, we’re genuinely sorry — but every product we carry in-store is also available online. We encourage you to shop there anytime.

Bottom line? We are a small business run by real humans. Ashley is doing her absolute best, and your patience and kindness go further than you know. If you lead with grace, you’ll always receive it in return.

Thank you for understanding — and for continuing to support small businesses that put people first.

— The Soft Shirt Place

03/04/2025

She’s Back & Feeling the Love!

Ashley had the most AMAZING time in Florida celebrating her baby shower! It was such a special weekend filled with love, laughter, and so many sweet moments with her incredible extended family. Baby K is already so loved, and we couldn’t be more grateful!

A HUGE thank you to everyone who has sent gifts from her registry—you have no idea how much it means to her. Every little onesie, blanket, and baby essential has made her even more excited for this next chapter!

Now, for the big news—the shop will officially reopen THIS WEDNESDAY, March 5th, at 11 AM! Ashley is so excited to be back and can’t wait to see all of your smiling faces!

And of course, as promised—here are a few pictures from the shower! It was truly a weekend to remember! 💕

02/24/2025

Exciting News!

The shop is taking a little break starting today, but don’t worry—we’ll be back March 5th! Why the short hiatus? Because Ashley is off to Florida for her BABY SHOWER!

We can’t believe she’s already 6 months along—time is flying! It’s time to celebrate this sweet little babe, and you know we’ll be sharing tons of adorable pictures!

A few of our amazing regulars and friends have asked about Ashley’s registry (y’all are the best!), and yes—she has one! You can find the link below.

See you in March!

It's easy to start your Baby Registry with the Amazon Registry Checklist, plus get a free Welcome Box, 15% discount, free shipping and free 1-year returns.

01/11/2025

Despite closing early today so that Ashley could try and miss the weather, we didn’t close quite early enough.

Ashley was caught In some horrific road conditions, and slid a number of times trying to get through Pigeon Forge to her home in Sevierville. Eventually, upset and distressed, she pulled to the side of the road, and called a fellow store owner in the mall to see if they could help her get home.

Our neighbors in the mall, Bearytales, were kind enough to have their adult sons come out to help Ashley. While she was waiting for help, an ANGEL from Pigeon Forge Streets Division, who was trying to salt and plough the roads also stopped to help, and calmed her down, and encouraged her to pull into a nearby gas station, all the while reassuring her that he would be with her, with his strobe lights on, protecting her as she got to a safe area.

Ashley is now home safe, uninjured, calm, and resting after what really was a very scary ordeal for her.

So, a MASSIVE thank you to Gary from Pigeon Forge Streets Department, and to Tanner and Joe, for coming to our daughter’s aid today.

Conditions are expected to become worse overnight, so in an abundance of caution and to protect our employee, daughter AND unborn grandchild, the store will be closed tomorrow, Saturday January 11th. At times like these, safety will ALWAYS come before money, and we know you will all understand.

Please stay safe and warm. Thank you for your understanding and we hope to see some of you on Sunday, assuming the weather conditions improve ❤️

01/10/2025

The weather is deteriorating quickly in Gatlinburg today, so we’ve made the decision to close early so that Ashley can get home safely.

If you’re in town this weekend, we’ll be back open tomorrow and Sunday, so hopefully we’ll see you then!

Stay safe and warm out there! ❄️🏂☃️

01/09/2025

And so begins this off season…..

For the next couple of months Ashley will be taking some very well earned days off which will generally fall on Tuesdays, Wednesdays and Thursdays. Not only does she work 6 days a week during our busiest times, but often will work 9-10 hours each one of those days (which is why we will always defend her taking breaks and closing the doors to do so!), so she’s definitely ready for a break!

The pictures below are a perfect example of why this is a great time of year for her to recharge her batteries, and for us to deep clean and make repairs, and come up with new ideas for the coming year. Unfortunately due to the low foot traffic it would be financial insanity to open the store on those mid-week days when the streets look like this 😂

We’d love to see you during the next couple of months, and we’ll keep our hours up to date on google. If you’re making a special trip into town just to see us, please check Google so you don’t have a wasted trip, or drop us a DM on here!