The Soft Shirt Place - Gatlinburg

04/16/2025

A Quick but Important Reminder from The Soft Shirt Place

We’ve always believed kindness goes a long way — and we’re going to kindly but firmly ask for a little more of it.

Over the course of spring break, our one and only staff member Ashley — who is currently very pregnant — has had to field more than her fair share of rude, sarcastic, and frankly unnecessary comments from folks upset about catching us when we were closed or briefly away from the counter.

Let us be perfectly clear: our store hours are accurately posted on Google, and if Ashley has stepped away for her lunch break or to simply use the restroom, there is always a note posted with the time she’ll return. We have been open six days a week throughout spring break. Ashley’s one day off typically falls on Tuesdays — so when someone walks in and says, “It’s about time you’re open, we’ve been trying for days to get a shirt,” it’s not only unkind, it’s inaccurate.

Ashley is working eight hours a day, six days a week right now — doing it all with grace, even when that grace isn’t returned. She is fully empowered to match the tone she’s given, because she deserves respect just like anyone else.

If we miss you, we’re genuinely sorry — but every product we carry in-store is also available online. We encourage you to shop there anytime.

Bottom line? We are a small business run by real humans. Ashley is doing her absolute best, and your patience and kindness go further than you know. If you lead with grace, you’ll always receive it in return.

Thank you for understanding — and for continuing to support small businesses that put people first.

— The Soft Shirt Place

03/04/2025

She’s Back & Feeling the Love!

Ashley had the most AMAZING time in Florida celebrating her baby shower! It was such a special weekend filled with love, laughter, and so many sweet moments with her incredible extended family. Baby K is already so loved, and we couldn’t be more grateful!

A HUGE thank you to everyone who has sent gifts from her registry—you have no idea how much it means to her. Every little onesie, blanket, and baby essential has made her even more excited for this next chapter!

Now, for the big news—the shop will officially reopen THIS WEDNESDAY, March 5th, at 11 AM! Ashley is so excited to be back and can’t wait to see all of your smiling faces!

And of course, as promised—here are a few pictures from the shower! It was truly a weekend to remember! 💕

02/24/2025

Exciting News!

The shop is taking a little break starting today, but don’t worry—we’ll be back March 5th! Why the short hiatus? Because Ashley is off to Florida for her BABY SHOWER!

We can’t believe she’s already 6 months along—time is flying! It’s time to celebrate this sweet little babe, and you know we’ll be sharing tons of adorable pictures!

A few of our amazing regulars and friends have asked about Ashley’s registry (y’all are the best!), and yes—she has one! You can find the link below.

See you in March!

It's easy to start your Baby Registry with the Amazon Registry Checklist, plus get a free Welcome Box, 15% discount, free shipping and free 1-year returns.

01/11/2025

Despite closing early today so that Ashley could try and miss the weather, we didn’t close quite early enough.

Ashley was caught In some horrific road conditions, and slid a number of times trying to get through Pigeon Forge to her home in Sevierville. Eventually, upset and distressed, she pulled to the side of the road, and called a fellow store owner in the mall to see if they could help her get home.

Our neighbors in the mall, Bearytales, were kind enough to have their adult sons come out to help Ashley. While she was waiting for help, an ANGEL from Pigeon Forge Streets Division, who was trying to salt and plough the roads also stopped to help, and calmed her down, and encouraged her to pull into a nearby gas station, all the while reassuring her that he would be with her, with his strobe lights on, protecting her as she got to a safe area.

Ashley is now home safe, uninjured, calm, and resting after what really was a very scary ordeal for her.

So, a MASSIVE thank you to Gary from Pigeon Forge Streets Department, and to Tanner and Joe, for coming to our daughter’s aid today.

Conditions are expected to become worse overnight, so in an abundance of caution and to protect our employee, daughter AND unborn grandchild, the store will be closed tomorrow, Saturday January 11th. At times like these, safety will ALWAYS come before money, and we know you will all understand.

Please stay safe and warm. Thank you for your understanding and we hope to see some of you on Sunday, assuming the weather conditions improve ❤️

01/10/2025

The weather is deteriorating quickly in Gatlinburg today, so we’ve made the decision to close early so that Ashley can get home safely.

If you’re in town this weekend, we’ll be back open tomorrow and Sunday, so hopefully we’ll see you then!

Stay safe and warm out there! ❄️🏂☃️

01/09/2025

And so begins this off season…..

For the next couple of months Ashley will be taking some very well earned days off which will generally fall on Tuesdays, Wednesdays and Thursdays. Not only does she work 6 days a week during our busiest times, but often will work 9-10 hours each one of those days (which is why we will always defend her taking breaks and closing the doors to do so!), so she’s definitely ready for a break!

The pictures below are a perfect example of why this is a great time of year for her to recharge her batteries, and for us to deep clean and make repairs, and come up with new ideas for the coming year. Unfortunately due to the low foot traffic it would be financial insanity to open the store on those mid-week days when the streets look like this 😂

We’d love to see you during the next couple of months, and we’ll keep our hours up to date on google. If you’re making a special trip into town just to see us, please check Google so you don’t have a wasted trip, or drop us a DM on here!

12/23/2024

Today is the last chance to shop before Christmas!

The store will be closed tomorrow, December 24th and will reopen On December 27th at 11am so that we can enjoy the holiday together as a family ☺️

12/15/2024

🎉🧁 Happy National Cupcake Day! 🧁🎉

Today we’re celebrating the sweet treat that makes every day a little brighter—CUPCAKES! From classic favorites to creative flavor combos, cupcakes are the perfect way to spread joy one bite at a time. Victoria’s special passion is baking and the pictures you see here are just a selection of her delicious creations!

To make this day extra special, we want to hear from YOU! 👇✨

What flavor combinations are YOUR favorites? let us know in the comments!

You might just inspire Victoria to make something new and exciting!

12/13/2024

🚗 “EXIT 407” – THE ORIGINAL! 🚙

You know the feeling—your car rollstowards the Exit 407 sign, and suddenly, it’s all excitement because you’re almost there! Whether it’s the gateway to the Smokies, Pigeon Forge, or just a trip down memory lane, this iconic sign means you’ve arrived. 🎉

This Exit 407 shirt is the original design that’s been often copied but never matched. And heads up: we’re retiring it soon! 🚨 If it’s not already in your collection, now’s the time to snag it before it’s gone for good.

Fun fact: Over the last two years, this legendary exit has become even more of a hotspot with new developments that are turning it into a must-visit destination all on its own. (Have you checked it out lately?!)

🎨 Available in 30 colors
👕 Sizes XS-4XL
🛒 Grab it online or in-store while it’s still here!

Tell us—what’s the first thing you think of when you see Exit 407? Share your favorite memories and grab your tee before it’s part of history!
👉

Everyone loves to see this sign on the highway, it means your vacation has begun! This design is unique to The Soft Shirt Place and printed in our store in the Mountain Mall Gatlinburg, Tennessee. This delightfully soft, Unisex short sleeve T-shirt is made from 4.2oz Airlume combed and ring-spun cot...

12/12/2024

🍬🏠 It’s Gingerbread House Day!

Time to channel your inner architect and whip out the frosting “cement” and candy shingles. Let’s be real—whether your house ends up a cozy masterpiece or a delicious disaster, it’s all part of the fun!

🎄 Pro Tip: Royal icing can fix just about anything… except your willpower to stop eating the candy decorations.

💡 Did you know gingerbread houses date back to the Brothers Grimm? Yup, Hansel and Gretel inspired this sticky tradition—minus the whole “witch in the woods” thing.

So, let’s see your creations! Post a pic of your gingerbread house in the comments below, whether it’s Pinterest-perfect or a delightful mess that Hansel and Gretel would still chow down on. 🍭..... In the interests of transparency, we totally stole this picture from google - nobody in our family is THAT talented 😆😂🤣

Who’s building this year? And more importantly, who’s eating their house as they go? (No judgment here. 😂)

12/11/2024

🌄 Happy International Mountain Day!

Let’s celebrate the peaks that take our breath away—both figuratively and literally. Today, we’re shining a spotlight on one of the gems of the Great Smoky Mountains: Mount LeConte!

Here are 5 fun facts about this iconic mountain:

1️⃣ Third highest peak in the Smokies: While it’s not the tallest, it’s definitely one of the most loved at 6,593 feet.
2️⃣ Multiple trails lead to the top: With five routes to the summit, you can pick your own adventure. Alum Cave Trail is the most popular!
3️⃣ The LeConte Lodge: Perched near the summit, it’s the highest guest lodge in the eastern U.S.—accessible only by foot!
4️⃣ Cliff Tops = Amazing views: The sunsets from Cliff Tops are legendary. It’s worth every step.
5️⃣ Rich wildlife and flora: From salamanders to wildflowers, hiking up LeConte is like walking through a nature documentary.

Have you ever hiked Mount LeConte? If so, which trail did you take, and did you make it to Cliff Tops or Myrtle Point? Share your mountain memories in the comments—we’d love to hear your stories! ⛰️

Let’s raise a water bottle (or coffee mug!) to the mountains that inspire us today. 🥂

12/10/2024

✨ This shirt is more than meets the eye! 💎👀 Our Diamond t-shirt design is packed with hidden details just waiting to be discovered. It’s like a wearable puzzle—but way more stylish! BONUS - It's available in kids sizes too, so your family can match!

✨ Available in 30 colors (because why settle for just one?)
👕 Sizes 2T to 4XL (we’ve got everyone covered, including the small humans!)
🛒 Get it online or in-store—whichever suits your shopping vibe!

🕵️‍♀️ Think you can spot all the sneaky details? Grab yours, and let the treasure hunt begin! 🌟

Tag your fellow detail-obsessed friends—this shirt will keep them guessing! 😎👇

👉s://thesoftshirtplace.com/products/diamond-adult-unisex-crew-neck-t-shirt?_pos=3&_sid=37f177472&_ss=r

A very retro design, with some cool hidden details, This design is unique to The Soft Shirt Place and printed in our store in the Mountain Mall Gatlinburg, Tennessee. This delightfully soft, Unisex short sleeve T-shirt is made from 4.2oz Airlume combed and ring-spun cotton / polyester blend, from ma...

12/09/2024

🎯 Think you’ve got a sharp eye? 🦌👀 Our Deer Head t-shirt isn’t just your average tee—it’s a wildlife scavenger hunt! 🌲 Hidden in the design is a sneaky little coyote 🐺. If you spot it, shout “FOUND IT!” in the comments!

✨ Available in 30 colors (yes, THIRTY—your favorite is in there)
👕 Sizes XS to 4XL (because everyone deserves to look this good)
🛒 Snag it online or in-store—we’ve got you covered!

Perfect for nature lovers, mystery solvers, or anyone who loves a shirt that’s as clever as it is comfy. Ready to join the hunt? 👏

👉https://thesoftshirtplace.com/products/deer-head-adult-unisex-crew-neck-t-shirt?_pos=1&_sid=ad383271f&_ss=r

Tag a friend who’s never seen the coyote in the deer head before! 🐾 Let the commenting frenzy begin!

For the fan of hunting, or just wildlife in general, this deer head design features some hidden details! This design is unique to The Soft Shirt Place and printed in our store in the Mountain Mall Gatlinburg, Tennessee. This delightfully soft, Unisex short sleeve T-shirt is made from 4.2oz Airlume c...

12/08/2024

🎄🎁 PSA: Santa’s Deadline Alert! 🎁🎄

Alright, folks, it’s crunch time! 🕒 The final order date to have your items shipped in time for Christmas (assuming USPS doesn’t take a holiday nap 💤) is December 15th at 11:59 PM! 🎅

💌 Orders placed by then will ship by the USPS cutoff date of December 19th—giving your gifts the best chance to make it under the tree. 🎄✨

After that? Well, we’ll still process your orders as fast as our little elves can, but no promises that Rudolph will show up in time to deliver. 🦌💨

So, don’t wait until the last second—get those orders in NOW and let’s make sure your gifts arrive faster than a reindeer on a sugar rush!

🛒 Shop here: www.thesoftshirtplace.com for all your Sassy shirts and Gatlinburg Shirts.

Looking for our superhero designs? Find them at our Etsy Store! https://www.etsy.com/shop/SimplisticGeek

12/07/2024

✨ SASSY SATURDAY ALERT! ✨

Ready to turn heads and serve vibes this holiday season? Say hello to our "I Match Energies, So You Go Ahead and Decide How We're Gonna Act" shirt—the ultimate power move in soft, snarky style. 😏

🎁 Perfect for:

That one spicy family get-together (you know the one). 😉
Day-to-day sass for your coffee runs and casual errands. ☕
The BEST Christmas gift for the sassiest person you know! 🎄❤️

✨ Details you’ll love:

Available in 30 fabulous colors to match any mood. 🎨
Sizes XS to 4XL, because sass is for EVERYONE. 💪
Find it in store or Order now to get it shipped in time for Christmas—don’t wait! 🎅
👉 Shop now: https://thesoftshirtplace.com/products/i-match-energies-adult-unisex-crew-neck-t-shirt?_pos=1&_psq=ener&_ss=e&_v=1.0

Tag your sassiest friends below and let them know you’ve found their holiday outfit! 💥

Say goodbye to everything you thought you knew about t-shirts you buy online. The days of rough, thick mass produced and shipped from Overseas shirts are gone. Now you can buy from a small family business, where the owners are hands-on and take pride in every item that leaves the store.

12/06/2024

Gatlinburg Fantasy of Lights Christmas Parade 2024—It's TONIGHT!

Y’all know it’s serious business when the chairs start showing up DAYS before the parade! 😅 It’s like a Gatlinburg tradition: staking your claim early for the perfect spot to watch all the holiday magic roll by. 🚒✨

Have you been to the Gatlinburg Christmas Parade before? Or are you planning to come this year? Let us know in the comments! 👇 We want to hear about your favorite parade memories—or your chair-saving strategies. 😉

Did you know about 60,000 people line the streets for the parade?

Whether you’re a parade pro or a first-timer, we can all agree it’s the most wonderful time of the year in the Smokies. ❄️❤️

12/05/2024

Our simple yet stylish "Gatlinburg, Tennessee" shirt is here to bring a little country charm to your wardrobe! 🐴 Whether you're a proud local or just love those mountain vibes, this tee is perfect for anyone who feels a little wild west in their soul.

✨ Details you’ll love:

Available in sizes XS to 4XL—because cowboy spirit comes in ALL sizes!
Choose from 30+ colors with either black or white ink—mix it up to match your vibe.
So soft and comfy, you’ll want to wear it from the trails to the tavern!
👉 Snag yours now and show off your love for Gatlinburg! https://thesoftshirtplace.com/products/gatlinburg-cowboy-adult-unisex-crew-neck-shirt?_pos=1&_psq=cowbo&_ss=e&_v=1.0

Tag your Gatlinburg crew below—this shirt is a must-have for any true Tennessee lover! 🏔️

The name of this design is 'Gatlinburg Cowboy', simple and straightforward in its design, the font used is popular in cowboy themed marketing, so we thought it was the perfect name! It is popular with all people, all age groups, all genders! This design is unique to The Soft Shirt Place and is desig...

12/04/2024

🎉 Big News Friends! 🎉

We are over-the-moon excited to share that Ashley is expecting her first baby, due in summer 2025! 🍼👶 We can’t wait to welcome this sweet little addition to the family and are already dreaming of all the cuddles, giggles, and adventures ahead.

When you see Ashley out and about, just know that all those treats you’ve been bringing are NOT the reason her belly is growing — it’s a whole lot of baby magic in there! 💕

Join us in celebrating this beautiful new chapter! We feel so lucky to have such an amazing village to share in the joy. Let’s hear it for Ashley and the future littlest member of the family! 🎊✨