Waterford Wine and Spirits Fitchburg

09/08/2026

Concrete Coolness

Concrete tanks might not sound glamorous, but they create incredible wines. Unlike stainless steel, concrete is slightly porous, allowing micro-oxygenation (like oak) but without adding flavor. The result? Wines that are smooth, round, and pure. 🍷 Many are made in egg shapes, which naturally circulate the wine as it ferments. Taste a concrete-aged Chardonnay or Malbec and you’ll notice the creamy texture. Pair with roast chicken for a classic combo. Fun trivia: concrete “eggs” can cost more than oak barrels — but winemakers love them for their balance of tradition and modernity.

09/07/2026

09/07/2026

National Beer Lover’s Day

🍺 For the hopheads, malt fans, and lager lovers—today’s your day.

Find your perfect 6-pack of staff picks (local or import) and discover something new.

09/07/2026

🇺🇸 Labor Day at Waterford Wine & Spirits

Here is to the people who keep our communities moving. Happy Labor Day! Whether you are grilling, picnicking, or soaking up the last long weekend of summer, we have the perfect bottles for the day.

Grill friends: try Zinfandel, Cabernet Franc, or a chillable Beaujolais.
Seafood and salads: reach for Sauvignon Blanc, Albariño, or dry Rosé.

Snacks and sides all day: sparkling wine is always a good idea.

Swing by and tell us your menu. We will match the sip to the spread in minutes. Enjoy the day and stay safe.

09/06/2026

🍾 Those fine, creamy bubbles in Champagne come from autolysis — yeast quietly breaking down to create brioche, hazelnut, and elegance over time.

09/05/2026

Gewürztraminer

Perfumed and exotic, this one loves to show off. Expect lychee, rose, and ginger with a plush, spicy finish. Perfect with Thai, Indian, or strong cheeses.

Do you prefer Gewürz bone-dry or with a touch of sweetness? 🌹

09/04/2026

Cancer Action Network + WisRID

For today’s Feel Good Friday, we’re shining a light on two organizations dedicated to advocacy, access, and meaningful support.

Pancreatic Cancer Action Network (PanCAN) leads the way in research, early detection initiatives, and life-changing resources for patients and families facing one of the toughest cancers. Their mission is simple and urgent: improve outcomes and save lives.

WisRID (Wisconsin Registry of Interpreters for the Deaf) champions accessible communication by supporting professional interpreters and promoting equal access for Deaf, DeafBlind, and Hard of Hearing individuals across Wisconsin.

We’re grateful to support both organizations and the impact they make every single day.

09/03/2026

Cabernet Sauvignon Day

🍇🥩 Big night for big reds. Celebrate Cabernet Sauvignon Day with a trio: Napa power, Chilean structure, Left Bank classic.

We’ll help you match Cab to steak, burgers, or portobellos.

09/02/2026

Check out all of our upcoming Thursday Night Educational Seminar Series! We are so excited to teach and taste with all of you on Thursdays from 6 - 7:30 pm at any of our 3 locations in Milwaukee, Delafield, or Madison/Fitchburg!

https://waterfordwine.com/products/the-history-and-culture-of-sparkling-wines-1

https://waterfordwine.com/products/chateau-dyquem-eight-centuries-of-perfection

09/01/2026

Ever wondered what Terroir Club is all about?

Join us on the 1st Tuesday of the month at any Waterford location for our Terroir Club Tasting. It’s the day members come in to sample the month’s wines, learn about the selections, and pick up their bottles.

If you’ve been curious about the club, this is the perfect time to check it out.

🍷 Special invite: Mention this post when you stop in on Terroir Club Tuesday, and we’ll pour you a complimentary sample from the lineup.

Come see what Terroir Club is all about—and taste along with us. Cheers!