Holiday Wine Cellar

Holiday Wine Cellar Opened in 1965, HWC will always be committed to the highest level of customer service while finding t Hardly anybody builds basements in California.
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When Fred Einer was breaking ground during the construction of Holiday Wine Cellar in the early 1960’s, Escondido locals must have been curious. After all, Fred dug a huge hole in the ground at the intersection of Mission Avenue and Escondido Boulevard, just off old Highway 395, what is now Centre City Parkway. But crafty Fred knew he was building something one-of-a-kind: the only below ground ret

ail wine cellar in North County. Today, curious locals and out-of-towners alike are drawn by the 85-foot tall neon sign out front, and marvel at the selection of handcrafted beer, collectible wines and rare spirits inside Holiday Wine Cellar in Escondido.

Hey beer people! The line up for tonight’s beer tasting is here! Come cool off in the cellar with some tasty brews. See ...
06/20/2025

Hey beer people! The line up for tonight’s beer tasting is here! Come cool off in the cellar with some tasty brews. See ya’ll here 5:30-7:30pm!

06/19/2025

🎩 What’s more magical than wine?
Watching a Hollywood magician make your wine glass disappear (don’t worry—it’s just empty now 🍷).

TONIGHT inside the Beverage Bunker, we welcome Joe Mystic, direct from Hollywood’s Magic Castle. 🪄 Known for bending minds and breaking the rules of reality, Joe brings a touch of LA mystique right here to Escondido. He’s got tricks. We’ve got drinks. It’s basically the perfect date.

🪄 Come for the sleight of hand, stay for the Beer & Wine.🍷🍾🍻
🕡 Doors open at 6PM
📍 Holiday Wine Cellar – 302 W Mission Ave, Escondido
🥂 Wine available by the glass

🎟️ Limited seats – Call or DM now to reserve!
📞 (760) 745-1200
📩 Holiday Wine Cellar

⏰ Less Than ONE HOUR Left!Your 20% OFF Father's Day Cyber Sale is about to disappear like Dad after saying “I’m just res...
06/16/2025

⏰ Less Than ONE HOUR Left!
Your 20% OFF Father's Day Cyber Sale is about to disappear like Dad after saying “I’m just resting my eyes.” 👀😴
Stock up on your faves:
🍺 Beer
🍎 Cider
🍯 Mead
🧉 Kombucha
🧊 Seltzers
🌞 June Shine Cocktails

🛒 Shop now at HolidayWineCellar.com
📦 Online only | Ends at 11:59 PM sharp – no rainchecks!

*Must be 21+. Discount Automatically Applies to Qualifying Orders. Select Curbside Pick-Up or Shipping at Checkout. Some Exclusions Apply. While Supplies Last. No Holds, Rain-Checks, or Stacked Discounts.

🎉 Dad Deserves the Best – and So Do YOU.Whether you're Dad, Mom & Dad, Uncle-Dad, Dog Dad, or just rocking a glorious Da...
06/15/2025

🎉 Dad Deserves the Best – and So Do YOU.
Whether you're Dad, Mom & Dad, Uncle-Dad, Dog Dad, or just rocking a glorious Dad Bod — today’s YOUR day.
💥 Get 20% OFF your favorite beers, ciders, meads, kombuchas, seltzers & June Shine cocktails!

🛍 Online only – Today only at HolidayWineCellar.com
📦 Curbside pickup & fast shipping available
🕛 Sale ends at 11:59 PM — just like Dad’s bedtime 😴

💛 Cheers to those who show up, step up, and sip like a legend.

🌞 Good morning & Happy Father's Day! Time to kick off Sunday Funday with 20% OFF our entire selection of:🍺 Beer | 🍎 Cide...
06/15/2025

🌞 Good morning & Happy Father's Day! Time to kick off Sunday Funday with 20% OFF our entire selection of:
🍺 Beer | 🍎 Cider | 🍯 Mead | 🧉 Kombucha | 🧊 Seltzers | 🌞 June Shine Cocktails!
🛍 Online only at HolidayWineCellar.com
📦 Select shipping or curbside pickup!

⚠️ ONE DAY ONLY – ends at 11:59 PM tonight!

🚨⏰ MIDNIGHT MADNESS ALERT ⏰🚨Our Father’s Day Cyber Sale goes LIVE at 12:00 AM sharp! 🎉Get 20% OFF your favorite beers, c...
06/15/2025

🚨⏰ MIDNIGHT MADNESS ALERT ⏰🚨

Our Father’s Day Cyber Sale goes LIVE at 12:00 AM sharp! 🎉
Get 20% OFF your favorite beers, ciders, meads, hard kombuchas, seltzers, and June Shine cocktails — ALL ONLINE, all day long this Sunday! 🍻🍾

🛒 Shop at HolidayWineCellar.com
📆 Sale starts: 12:00 AM 🕛 Sunday, June 15th
⏳ Ends: 11:59 PM same day – no holds, no rainchecks!

🎯 Set your alarms. Stock your fridge. Make Dad proud.

Sip and learn about . This is your chance to expand your knowledge while enjoying some delicious spirits. Grab your fri...
06/14/2025

Sip and learn about . This is your chance to expand your knowledge while enjoying some delicious spirits. Grab your friends and come to for a fun and educational sipping opportunity while you shop!

Tasting Lineup:

https://holidaywinecellar.com/telson/

*Must be 21+ to attend | Sip & Shop Responsibly

🥃 Educational Sips at HWC with Bhakta Hogsworth Bourbon Whiskey & Armagnac 🐷 + SAVE $5 on your bottle when you mention t...
06/13/2025

🥃 Educational Sips at HWC with Bhakta Hogsworth Bourbon Whiskey & Armagnac 🐷 + SAVE $5 on your bottle when you mention this event!

Taste and see. Hogsworth marries America’s best bourbons with exquisite Armagnacs from France — some over forty years old. Older, richer, more complex. This is what it means to get your Hogsworth. Now go get yours! OINK OINK🐷

Hogsworth isn’t just a brand—it’s a philosophy. A belief that greatness comes from defying expectations. A commitment to sourcing, aging, and blending with purpose.

Plus, after you're done learning and sipping, you can attend the Fridays with Friends Beer Tasting for ONLY $8!

*Must be 21+ | Sip Responsibly

Picked a variety of styles for tomorrow’s beer tasting. Hope to see everyone 5:30-7:30pm!
06/13/2025

Picked a variety of styles for tomorrow’s beer tasting. Hope to see everyone 5:30-7:30pm!

Thirsty Thursday with Stephen 🍷Join us down in the cellar from 5–7pm for a guided wine tasting with Stephen!Explore a cu...
06/12/2025

Thirsty Thursday with Stephen 🍷
Join us down in the cellar from 5–7pm for a guided wine tasting with Stephen!
Explore a curated lineup of reds, whites, and everything in between — straight from the WineEmotion machines.
Sip, learn, and discover your next favorite bottle.

📣 Fridays with Friends! 🍻Join us for a beer tasting this Friday!🕠 5:30–7:30 PM💵 Just $8 to taste the full From smooth st...
06/06/2025

📣 Fridays with Friends! 🍻
Join us for a beer tasting this Friday!
🕠 5:30–7:30 PM
💵 Just $8 to taste the full

From smooth stouts to wild sours and hop bombs—come sip something new with your crew.

✨ No RSVP. Just good beer and better people.

Address

302 W Mission Avenue
Escondido, CA
92025

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 7pm
Saturday 9am - 7pm
Sunday 10am - 3pm

Telephone

(760) 745-1200

Website

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Holiday Wine Cellar’s Story Escondido Landmark Destination

When Fred Einer was breaking ground during the construction of Holiday Wine Cellar in the early 1960’s, Escondido locals must have been curious. After all, Fred dug a huge hole in the ground at the intersection of Mission Avenue and Escondido Boulevard, just off old Highway 395, what is now Centre City Parkway. Hardly anybody builds basements in California, but crafty Fred knew he was building something one-of-a-kind: the only below ground retail wine cellar in North County San Diego.

If you were to walk into Holiday Wine Cellar on opening day of 1965, you would see a lot more than just liquor on the shelf. Not only would you find canned goods on the shelves and engraved wooden price tags, the smell of rotisserie chicken would fill the air to greet hungry customers.

Today, over 50 years later, Holiday Wine Cellar is still proudly a family owned and operated business. There have been a few minor adjustments to the store since opening day, such as a self serve wine bar in the authentic wine cellar, removal of the chicken and the addition of the dedicated beer cave. The commitment to high quality customer service has remained untouched by the hands of time, thanks to the help of highly knowledgeable and passionate employees. In 2009, HWC took it one step further and launched the online storefront www.HolidayWineCellar.com. Customers may now receive the same white-glove service whether they are visiting Holiday Wine Cellar’s brick-and-mortar, in Escondido, CA, or from the comfort of their computer.