Holiday Wine Cellar

Holiday Wine Cellar Opened in 1965, HWC will always be committed to the highest level of customer service while finding t Hardly anybody builds basements in California.
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When Fred Einer was breaking ground during the construction of Holiday Wine Cellar in the early 1960’s, Escondido locals must have been curious. After all, Fred dug a huge hole in the ground at the intersection of Mission Avenue and Escondido Boulevard, just off old Highway 395, what is now Centre City Parkway. But crafty Fred knew he was building something one-of-a-kind: the only below ground ret

ail wine cellar in North County. Today, curious locals and out-of-towners alike are drawn by the 85-foot tall neon sign out front, and marvel at the selection of handcrafted beer, collectible wines and rare spirits inside Holiday Wine Cellar in Escondido.

🚨Beer delivery🚨
04/26/2025

🚨Beer delivery🚨

🚨 !🚨 120 Minute IPA
04/25/2025

🚨 !🚨 120 Minute IPA

Alrighty beer fans, here is the line up for this week’s beer tasting. See you all here tomorrow, 5:30-7:30pm. Don’t forg...
04/24/2025

Alrighty beer fans, here is the line up for this week’s beer tasting. See you all here tomorrow, 5:30-7:30pm. Don’t forget you can bring in food or snacks to enjoy with your flight!

🐇⏳ The Easter Bunny is watching the clock—and so should you!It’s your LAST CHANCE to score 20% OFF all Beer, Mead, Cider...
04/20/2025

🐇⏳ The Easter Bunny is watching the clock—and so should you!
It’s your LAST CHANCE to score 20% OFF all Beer, Mead, Cider, Kombucha, and June Shine Cocktails — online only until 11:59PM TONIGHT!

Hurry to 👉 www.HolidayWineCellar.com before this egg-cellent deal hops away for good!

*Must be 21+ | Shop & Sip Responsibly

🐰💻 HOP OFF, the sale has officially BEGUN! 🎉The Easter Sunday ONLINE ONLY Sale is LIVE at www.HolidayWineCellar.com! 🐣🍻✨...
04/20/2025

🐰💻 HOP OFF, the sale has officially BEGUN! 🎉
The Easter Sunday ONLINE ONLY Sale is LIVE at www.HolidayWineCellar.com! 🐣🍻

✨ 20% OFF today only on:
🍺 Beer
🍯 Mead
🍎 Cider
🧉 Kombucha
🍋 June Shine Cocktails

Whether you're brunchin’, chillin’, or hiding eggs — make time to fill your cart with your favorite sips. This deal disappears at 11:59PM TONIGHT!

Ready, set… HOP TO IT 🛒🐇



*Must be 21+ | Shop & Sip Responsibly

🐣💻 Hop online this Easter Sunday and treat yourself to something hoppy! 🍺✨For ONE DAY ONLY (April 20th), save 20% OFF al...
04/19/2025

🐣💻 Hop online this Easter Sunday and treat yourself to something hoppy! 🍺✨

For ONE DAY ONLY (April 20th), save 20% OFF all your favorite sippables:
🍻 Beer
🍯 Mead
🍎 Cider
🧉 Kombucha
🍋 June Shine Cocktails

Only at 👉 www.HolidayWineCellar.com
⏰ Sale runs from 12AM–11:59PM – no egg-scuses, just epic deals!

🐰 The Easter Bunny called. He’s drinking craft.



*20% OFF Discount Automatically Applied at Checkout. Limited to In-Stock Items Only. While Supplies Last. No Holds. No Rain-checks. No Stacked Discounts. Online Only. Some exclusions apply. See HWC Associate for details.

🚨 !🚨
04/18/2025

🚨 !🚨

🚨BeerDelivery!🚨
04/18/2025

🚨BeerDelivery!🚨

🚨 !🚨 Restocked!
04/17/2025

🚨 !🚨 Restocked!

Alrighty beer people, the line up is in. Hope to see everyone here 5:30-7:30pm for another fabulous tasting.
04/17/2025

Alrighty beer people, the line up is in. Hope to see everyone here 5:30-7:30pm for another fabulous tasting.

🚨 !🚨
04/17/2025

🚨 !🚨

🚨 !🚨 rgy
04/16/2025

🚨 !🚨 rgy

Address

302 W Mission Avenue
Escondido, CA
92025

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 7pm
Saturday 9am - 7pm
Sunday 10am - 3pm

Telephone

(760) 745-1200

Website

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Holiday Wine Cellar’s Story Escondido Landmark Destination

When Fred Einer was breaking ground during the construction of Holiday Wine Cellar in the early 1960’s, Escondido locals must have been curious. After all, Fred dug a huge hole in the ground at the intersection of Mission Avenue and Escondido Boulevard, just off old Highway 395, what is now Centre City Parkway. Hardly anybody builds basements in California, but crafty Fred knew he was building something one-of-a-kind: the only below ground retail wine cellar in North County San Diego.

If you were to walk into Holiday Wine Cellar on opening day of 1965, you would see a lot more than just liquor on the shelf. Not only would you find canned goods on the shelves and engraved wooden price tags, the smell of rotisserie chicken would fill the air to greet hungry customers.

Today, over 50 years later, Holiday Wine Cellar is still proudly a family owned and operated business. There have been a few minor adjustments to the store since opening day, such as a self serve wine bar in the authentic wine cellar, removal of the chicken and the addition of the dedicated beer cave. The commitment to high quality customer service has remained untouched by the hands of time, thanks to the help of highly knowledgeable and passionate employees. In 2009, HWC took it one step further and launched the online storefront www.HolidayWineCellar.com. Customers may now receive the same white-glove service whether they are visiting Holiday Wine Cellar’s brick-and-mortar, in Escondido, CA, or from the comfort of their computer.