So El Paso

03/10/2025

We’re open Monday-Wednesday this week from 11-4! Swing by to grab great deals on our remaining El Paso souvenirs, plus retail fixtures and office furniture. 125 Thunderbird, Suite I—come check it out!

03/01/2025

Join us tomorrow at So El Paso for our final sidewalk sale! We’re clearing everything out—tables, shelves, souvenirs, ribbon, boxes, and more, all up to 50% off. This is your last chance to shop before we close our doors for good. See you there! #915

02/24/2025

Have you seen what we’ll have for sale this Saturday at our Sidewalk Sale? Get a Sneak Peek! 👀

https://www.canva.com/design/DAGfZGDy0ag/D9WshWuhlG6OsmN3cmNJRQ/view?utm_content=DAGfZGDy0ag&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h01c659fc7a

See something you need? Send us a message to schedule a time to buy before Saturday!

Check out this Presentation (4:3) designed by So El Paso.

02/12/2025

This is it—our final hour! Doors close at 6 PM for the last time. Stock up on your favorite So El Paso salsa, jam, and jelly before they’re gone. Thank you for 10 incredible years!

01/22/2025

After 10 incredible years of sharing the heart & spirit of my hometown, I’ve made the bittersweet decision to close So El Paso & begin a new chapter in my life. It’s been a truly rewarding journey, & I’m deeply grateful for the support from our customers, partners, friends & the El Paso community.

Starting So El Paso was a dream come true—creating & promoting unique souvenirs & El Paso-inspired products that brought a piece of our city to people all around the world. From working with Whole Foods, The El Paso Airport & Total Wine, to seeing our products in hotels & local specialty stores & sending our corporate client gifts throughout the country, I’ve had the privilege of representing this amazing city. I’ll always cherish the relationships we’ve built & the opportunities we’ve had to help people connect with El Paso in meaningful ways.

Now, after much reflection, I’ve decided it’s time for me to step back & pursue something new. Although it’s difficult to say goodbye, I’m excited for what the future holds.

While I’m not looking to sell the business itself, I am open to offers for the So El Paso brand. This includes everything from the website & trademark to the client & vendor lists, as well as the entire identity of the company: logo, color palette, name, messaging, established customer base, & overall reputation. For anyone interested in carrying the So El Paso torch forward, please feel free to reach out.

Thank you again for a decade of memories & support. It’s been an honor to serve you, & I’m excited to see what comes next.

With gratitude,
Anne Hussmann Mitchell
Founder, So El Paso

12/17/2024

🎁✨ Today’s the LAST day to order online to ensure your gift arrives in time for Christmas or Hanukkah!

Prefer shopping in person? Our store is open until Friday, Dec. 20th, from 12–6 PM. 🎄🕎

Don’t wait—spread the holiday cheer!

12/14/2024

Today is the day to have your voice heard about the future of El Paso! Vote until 7pm!✅🇺🇸🙌🏻

ELECTION DAY IS HERE!
🗳️Saturday, December 14th
✅City of El Paso and City of Socorro Runoff Election
✅Review a sample ballot on our website, and bring it with you to the polls.
✅Vote at any of the 93 Voting Centers from 7 am - 7 pm.
www.epcountyvotes.com

11/28/2024

Happy Thanksgiving from all of us at So El Paso! 🦃 We’re so grateful for your support and for being part of our journey. Our store will be closed for the holiday but will reopen Monday—enjoy your long weekend with family, friends, and lots of good food!