EJ's Wine Shop & Tasting Room

10/29/2026

A couple quick updates at the shop!

10/27/2026

Hi W**e Lovers,

It’s been almost two and a half years since we took over EJ’s. It’s my first business, and I’ve learned a lot – some of it the expensive way.

One thing that never changed in all that time was how we price our w**e. The bottle pricing today is exactly what I inherited, and honestly, I didn’t think much about it until the last few months.

Right now, most businesses are raising prices to keep up with the world. I understand why. We went the other way.

We lowered our prices.

You read that correctly. Over 95% of our bottles now cost less than they did last week.

Here’s what that looks like on the shelf:

Over 40% of our w**es are now under $20

92% of our selection is under $30

Buy a case of the same w**e and take 25% off – on the new prices

The same imported, a-little-off-the-beaten-path w**es you won’t find anywhere else in town

I’ve walked the w**e aisles at the grocery stores. The bottles at eye level? We now match or beat those prices, with w**es you can’t get there.

I get the convenience of grabbing a bottle with your groceries, or taking one home after dinner out. I’m not asking you to give that up. I’m asking you to come down to the Millwork District, look around, and compare for yourself. I’m betting you’ll like what you find. My whole argument depends on it, so no pressure.

The goal is simple. I want EJ’s to be Dubuque’s first thought for w**e, imported b**r, and cocktails. Making good w**e more affordable felt like the right place to start.

See you soon,
Carl

10/24/2026

We are back to normal business!!!
Also 10% off everything today and tomorrow at the shop excluding memberships and gift cards.

10/23/2026

Unfortunately something out of our control we are closed right now. We hope to be back and running tonight.

Stayed tuned for updates.

10/23/2026

Thanks to everyone that voted for us. It’s an honor.

10/22/2026

Attending the Dubuque Main Street awards. We got nominated for Outstanding Customer Service.

10/21/2026

We will be closed today and tomorrow. We will reopen during regular hours on Friday.

Today She Unites has rented out the space for an event.

Tomorrow, we will be attending the State of Main Awards hosted by Dubuque Main Street.

We were nominated for Outstanding Customer Service.

10/21/2026

Would you like first access to events and deals at EJ's W**e Shop? Just sign up for our newsletter.

I promise I won't send you anything you won't care about.

I honestly probably don't send enough emails out to the masses.

Stay up to date with what's happening at EJ's W**e Shop — shop news, first access to tastings and events, and special offers for subscribers.

10/20/2026

New week and new w**e by the glass. We have a fantastic Bulgarian red.

10/15/2026

We are opening at 5 PM today. Sorry for any inconvenience.