Prima Vini Wine Merchants

Prima Vini Wine Merchants PRIMA Vini Wine Merchants has been serving East Bay community for over 46 years.
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Thank you to the Town of Danville for such a warm welcome! We are open indeed. Head to the link in our bio for a list of...
07/13/2026

Thank you to the Town of Danville for such a warm welcome! We are open indeed. Head to the link in our bio for a list of our upcoming events, including summer school classes and our summer Bubbles Extravaganza 🥂🥂

Prima Vini is ! 🍷✨

Mayor Newell Arnerich stopped by to officially welcome Brandon and John and celebrate Prima Vini’s new home in downtown Danville.

Originally known as Walnut Creek Wine & Cheese, a trip to Italy inspired a new vision that transformed the business into Prima Vini Wine Merchants, expanding from a neighborhood wine shop into a destination featuring curated retail, a wine bar, and wine clubs.

Following the pandemic and the closure of their restaurant, Brandon and John relocated to Dublin, where they spent nearly five years. But with so many loyal customers in the Danville area, they knew they wanted to return closer to their roots. When the opportunity to open in Danville came along, it felt like the perfect fit. As John shared, "This is the store I always wanted."

Prima Vini is passionate about supporting small, organically grown, family-owned wineries, many of whom they've built lasting relationships with over the years. Whether you're exploring one of their two wine clubs, looking for a special bottle, or discovering a new favorite, the team is ready to share their knowledge and passion for great wine.

Brandon and John also shared how much they appreciated working with the Town throughout the process and are excited to once again serve the Danville community.

07/06/2026

Whether you're a long-time PRIMA customer or new to our circle, you should know we take our sparkling wine very seriously. So seriously, in fact, that twice a year in August and December, we put together a stellar lineup of bubbles to share with all of you!

So we are thrilled to present our very first 🥂Danville Summer Bubbles Extravaganza 🥂

Get ready to taste 20+ wines from France, Italy, South Africa, England, and Austria.

🗓️Date: Saturday, August 1st
🕑Time: 2-5pm
🎫Tickets are $75 and available via the link in our bio.



🍷

07/02/2026

We are kicking off the summer with a lineup of fun and educational events!

First up: Scuola Estiva - Italian Wine Summer School, on select Thursday evenings in July & August from 6-7:30pm. Each class is limited to 12 students. Tuition is $420 for a semester pass, or $75 per class, pending space available.

Here's your school schedule, sign up today via this link: https://primavini.com/events/

7/16: Getting to Know Italy

7/23: Bubbles Italian Style

7/30: Italy's Sunny South

8/6: Viva Toscana

8/13: Alpine Italy

8/20: In the Land of Nebbia


Address

77 Front Street
Danville, CA
94526

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm

Telephone

+19259451800

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