The General Store

01/17/2026

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Bundle up and come enjoy one of our favorite weekends of the year!🤍
The Florida Manatee Festival is happening tomorrow and Sunday, January 17–18, 2026. The weather is shaping up to be cool, crisp, and perfect for strolling, shopping, sipping hot cocoa and enjoying homemade chili. ❄️🍂

🗓 January 17–18, 2026
⏰ Saturday 9AM–5PM | Sunday 9AM–4PM
🎟 Admission: Adults $10 | 12 & Under FREE
📰 Sunday only: $5 admission with Citrus County Chronicle coupon

Stop by The General Store and warm up with:
☕ Hot Cocoa, Hot Apple Cider & Coffee — $2
🍲 Homemade Chili — $5

While you’re here, shop all the cozy + seasonal favorites:
• Simply Southern Valentine shirts, sweatshirts & shackets
• Valentine & Easter décor
• Elderberry syrup, tallow balm, lip balm & candles by OUEI Organics

Cold weather, comfort food, small-town charm, and festival fun — it doesn’t get better than this.
We can’t wait to see you there 🩵

10/10/2025

🎃 Scarecrow Festival — Saturday, October 11th | 9 AM–6 PM

🍂 Be sure to swing by The General Store!

👕 $10 Simply Southern short sleeve and past-season shirts (while they last!)
🧣 Check out all the new Fall, Christmas, and Winter styles from Simply Southern.

💵 Spend $50 or more throughout the store and get a Halloween scratch-off ticket , good for discounts off your total purchase and fun surprise prizes!

☕ We’ll have hot apple cider, hot cocoa, homemade chili, and plenty of Fall and Christmas décor to get you in the spirit.

Come shop, visit, and enjoy a cozy day in town. We can’t wait to see y’all! 🤎

07/04/2025

11/29/2024

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Thank you for shopping with us this Black Friday! Your support means the world to us.

Don’t forget, tomorrow is Small Business Saturday—a perfect time to show love to local businesses! We’ll be offering special deals, including a sale on Simply Southern shirts and more. Come by and see us!

09/26/2024

Top left picture is from Tuesday morning and top right was from this evening. Thank you to everyone that helped us prepare for hurricane Helene. We are as ready as we’re going to be. Our prayers are with the entire community and everyone that is going to be affected by this storm. Stay safe. 🙏

09/24/2024

*Update: free ice cream for everyone that stops by. Come shop and it will be less for us to load up.
Short sleeve Simply Southern shirts $15.99 (excludes Fall shirts).

Unfortunately it looks like we are going to have to empty the store again. We just did this last month and were spared from any flooding but it is not worth the risk of losing all of our contents. We would like to offer free ice cream to all of our first responders and city workers. 🍦

Thank you to all of our loyal customers. We will reopen as soon as the storm passes (God willing we don’t get any significant damage).

Prayers to everyone in the hurricane’s path and stay safe.

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08/15/2024

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07/26/2024

Today we celebrate The General Store’s 13th birthday! Thank you so much for your continued patronage. We have the most amazing customers and are so incredibly blessed to be a part of the Heritage Village in Crystal River. Come by and help us celebrate today. We would love to see you!
Photo credit: Discover Crystal River Florida

Heritage Village Crystal River Main Street City of Crystal River-Government Crystal River, Florida

04/27/2024

Stop by The General Store today and check out all the new arrivals. Simply Southern Shirts, Home Decor and more!!
Today we’re sampling our chips and chocolates!
Don’t forget Mother’s Day is around the corner.
Let us help you find that special gift or design your own gift basket! ❤️

12/24/2023

12/23/2023

Swing on by The General Store today for a great last minute gift bundle! Candles, ointments and lip balm inventory’s getting low!