Pedestrian Wine and Cheese Shop

Pedestrian Wine and Cheese Shop 423-551-4518
50 Frazier Avenue, Chattanooga TN 37405

Dear ChattaNOOGA, WE ARE ABSOLUTELY THRILLED to invite you to our next ‘BEHIND THE LABEL’ 🍷 tasting experience this Fath...
06/19/2026

Dear ChattaNOOGA,

WE ARE ABSOLUTELY THRILLED to invite you to our next ‘BEHIND THE LABEL’ 🍷 tasting experience this Father’s Day Weekend with our friends .d.v.imports !

While we all know Dads love a good cold ‘BREW’ 🍺 this weekend, how about treating him to a bottle of Italy’s finest sparkling Lam’BRU’sco?

That’s right! THIS SATURDAY —aka TOMORROW—we’re celebrating PRE-Father’s and National Lambrusco Day, perfectly aligning with the kickoff of summer ☀️ 2026!!

SOOOOooo Join us for a PRE-SUMMER CELEBRATION TASTING TOMORROW, June 20th, right here in our shop from 5-7 PM!

We’re excited to welcome in the amazing folks behind Fratelli del Vino, one of our favorite Italian importers, who will bring a taste of Italy to Chattanooga! Founded by three friends in 2023, Fratelli del Vino specializes in exceptional wines, olive oils, and aged balsamic vinegars from Italy’s Emilia-Romagna region—the heart of Italy’s “Food Valley.” They embody our shop’s values of authenticity, craftsmanship, and quality, carefully selecting each product from small, family-run producers whose passion shines through every drop.

Join us on this special tasting journey to discover delightful wines like Lambrusco, Valpolicella Ripasso, and an Italian Chardonnay that is one of the best we’ve had, alongside artisan olive oils and unique balsamic vinegars—all imported with love from this magical region!

This tasting experience is completely complimentary, and NO RSVP is needed! BUT Be sure to arrive early and taste often as we celebrate these beautiful wines, oils, and vinegars with our wonderful Chattanooga community.

Cheers to Dads, Lambruscos, and the beginning of summer! 🍷☀️

See y’all here!
P.W.C.

Hey Chattanooga wine lovers 💕!!What do all these fabulous brands and amazing people in the pic have in common with the w...
06/17/2026

Hey Chattanooga wine lovers 💕!!

What do all these fabulous brands and amazing people in the pic have in common with the wines we’re tasting this week for our next “WINE DOWN WEDNESDAY”?

They’re all under 30! 🎉

Join us TOMORROW, Wednesday, June 17th, for a dynamite lineup of wines—all priced under $30! Perfect for our ballers on a budget who appreciate great value in their vines! 🙌🍇 *one of our favorites is only $22 and pairs perfectly with BBQ 🍗!!

But wait, there’s more! We’ll have delicious one-bite food pairings to elevate your tasting experience. 🍽️😍

Swing by the shop anytime between 5 PM and 7 PM and let our fantastic team guide you through these delightful wines that will please both your palate and your pocketbook. 💸

Remember, all tastings are completely 💰 complimentary 👏 with a valid 21+ ID!

So join us to learn and CHEERS TO THESE UNDER $30 BOTTLES, CHATTANOOGA! 🥂
P.W.C

Hey ChattaNOOGA please Join Us for Our 1-Year Anniversary Celebration! 🎉 🎂 🚨 TODAY 🚨, WEDNESDAY June 10th, from 5-7 PM, ...
06/10/2026

Hey ChattaNOOGA please Join Us for Our 1-Year Anniversary Celebration! 🎉 🎂

🚨 TODAY 🚨, WEDNESDAY June 10th, from 5-7 PM, we’re throwing our 1st BDAY party right here in the shop, and you’re ALL invited! 🥳

We’re thrilled to celebrate one amazing year with our wonderful Frazier Ave. neighbors, friends, and our incredible wine and cheese club members. To mark this special occasion, we’ve teamed up with our neighbors at to create a unique flavor just for this special tasting celebration!!

🍷 What’s Happening?
- Enjoy our Birthday Rose wine Tasting paired with our very own delicious “Rose Sorbet!!”
- Meet the Maker as Ashley Bottoms, the owner of , will be here to help reveal our PWC Sorbet and join in on the fun!

✨ What to Expect~
- An over-the-top tasting experience featuring a selection of amazing Rosé wines selected by our incredible staff!
- Complimentary samples of our very own ‘Rose Sorbet, crafted by our FAVORITE ice cream makers.

No RSVP necessary—just swing by early to savor the flavors! 🎈

So Let’s toast 🥂 to our first fabulous year of 🍷, 🧀 , and YOU our amazing community! Swing by, give us a high five, and let’s continue to make some unforgettable memories together!

Cheers to US Chattanooga! 🥂 🍦

With love,
P.W.C

TODAY (June 4th) is NATIONAL CHEESE DAY!!! To Celebrate, we are offering 5% off all our cheese selections!!!**While here...
06/04/2026

TODAY (June 4th) is NATIONAL CHEESE DAY!!! To Celebrate, we are offering 5% off all our cheese selections!!!

**While here, ask our team how you can sign up for our Chattanooga Cheese Club !!!!

Hey Chattanoooooga friends !!!🍏 Join Us TONIGHT for a special Wine Down Wednesday TAKEOVER as we’re switching things up ...
06/03/2026

Hey Chattanoooooga friends !!!

🍏 Join Us TONIGHT for a special Wine Down Wednesday TAKEOVER as we’re switching things up to celebrate World 🌎 Cider Day! 🍏 !!!

Swing by TONIGHT anytime from 5 to 7pm for a delightful tasting experience featuring a selection of curated ciders and a special cheese pairing that enhances our selections.

So Why do we think wine and cider share “CORE” 🍎 values? Here’s a taste of what makes them so similar … ( 👀 see what we did there? 😝)

🍇 Fruit Fermentation 🍎 Both are crafted by crushing and pressing fresh fruit—grapes for wine and apples for cider—allowing yeasts to transform natural sugars into alcohol.

🍏 Terroir 🍷 Just as exceptional wine reflects its origin, the unique flavors of cider are influenced by the soil and climate. From mineral-rich earth to sun-soaked orchards, these elements shape the taste of both drinks.

🌳 Varietal Blending 🍇 Not all fruits are created equal! Both wine and cider makers focus on specialized, tannic, and acidic varieties to achieve complex and balanced flavor profiles.

🍎 Techniques & Styles🥂 Craft cidermakers often borrow techniques from winemakers, utilizing methods like spontaneous fermentation and aging in oak barrels to enhance their creations.

🧀 Plus, enjoy a delicious cheese pairing that complements our cider selections perfectly!

💰 💳 AS ALWAYS ~ our in-house shop tastings are completely Complimentary! Just bring your 21+ ID and an open mind for a unique tasting experience.

Don’t miss out on this chance to explore the wonderful world of 🍎 🍻 cider alongside some delicious cheeses 🧀

Cheers to CIDER day and many more to follow 🍎 🍻!!!

05/24/2026

Come on down to PWC and enjoy all the fine wines and cheeses this side of the river!!

Do we have wine tastings daily ?

YOU BETCHA

🍷🧀 Our ‘Wine Down Wednesday’ is BACK, Chattanooga!! Join us TONIGHT for a complimentary wine and cheese pairing experien...
05/20/2026

🍷🧀 Our ‘Wine Down Wednesday’ is BACK, Chattanooga!!

Join us TONIGHT for a complimentary wine and cheese pairing experience celebrating American Cheesemakers Month! 🇺🇸

So Swing on by anytime between 5-7pm, as we’re featuring a delicious selection of American-made cheeses by our friends , and

Have on you ever tasted a Smoked Blue Cheese? TONIGHT YOU CAN!!

In addition to all the cheesy fun we’re having, our P.W.C shop team has also curated 3 perfect wines that pair beautifully with these select cheeses, and we can’t wait to share their stories with you!

AS ALWAYS All our in-shop tastings are fully complimentary 🛑 💰 with proof of your 21+ ID, so bring your friends and indulge in some epic 🍷 🧀 pairings that go beyond your average Kraft singles! 😂

Cheers to American 🇺🇸 Made Cheeses 🐄 and the Wines That Pair best with them🥂!!

P.W.C

Hey CHATTAnoooooga 🍷 and 🧀 lovers!!!🍷WINE DOWN WEDNESDAY is here! Join us TONIGHT in shop from 5-7 PM for a complimentar...
05/13/2026

Hey CHATTAnoooooga 🍷 and 🧀 lovers!!!

🍷WINE DOWN WEDNESDAY is here! Join us TONIGHT in shop from 5-7 PM for a complimentary tasting that celebrates American Cheese Makers Month!

This week, we’re thrilled to highlight to bring you some fantastic cheeses, including the award-winning Georgia Made ‘Thomasville Tomme.’ Wondering what 🍷 wine pairs best with this delicious cheese? Swing by to taste and find out!

🥂 What’s a Tomme, you ask? It’s a delightful semi-hard cheese with a rich, nutty flavor that pairs perfectly with a variety of wines. Our team will guide you through the best pairings, and you’ll get to taste some amazing options!

From being the star of our famous grilled cheese Sammy’s to winning awards, this cheese is sure to make you smile!

Soooo Come taste, learn, and repeat with us starting at 5 PM until 7pm TONIGHT!!

🤔 Remember, all our Wine Down Wednesday tastings are 🆓 complimentary, but don’t forget your 21+ ID!

Cheers to American-made cheeses all month long!

🇺🇸 🐄 🧀!!
P.W.C

Address

50 Frazier Avenue
Chattanooga, TN
37405

Opening Hours

Monday 12pm - 8pm
Tuesday 12pm - 8pm
Wednesday 12pm - 8pm
Thursday 12pm - 8pm
Friday 11am - 9pm
Saturday 11am - 9pm
Sunday 11am - 7pm

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