08/01/2025
Some alcohol retailers are known as "destination shops" because people drive from out of state to take advantage of great knowledge and deals that are being offered.
If you are that type of wine buyer, chances are you’ve heard of Bin Ends Great Wine/Serious Savings. The story behind its two locations is just as compelling as what’s on the shelves.
Making wine something people can explore and share without pretense in today's commercialized world is an art - and few do it better. Owner John Hafferty comes from the restaurant world, and it shows. His approach to wine isn’t about trends or exclusivity- it’s about hospitality.
With shops in Braintree and Needham, Bin Ends reflects that spirit: approachable, thoughtful, and always evolving. The selection is curated with care- often featuring wines that are not available in every corner store, for example Chelti Winery , an exceptional Saperavi producer from Georgia (the country) However, what really makes Bin Ends a destination shop is the knowledge and vibe. It’s a place where curiosity is welcome, questions are encouraged, and the love of wine feels less like a commodity and more like a conversation.
John’s palate is sharp, but what sets him apart is his perspective. For him, wine is culture, history, and connection- and Bin Ends is his way of making that accessible to everyone. It’s a philosophy we share at Saperavi Brothers
If you haven’t stopped in yet, it’s worth a visit. With regular events and tastings, there is always a good reason to stop by.
