Embrace the Difference

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Embrace the Difference

Embrace the Difference® is jewelry with meaning. Shop with purpose at www.embracethedifference.org. Plymouth Crossroads
Prader Willi Foundation
RACIN!

Our symbol—a square embraced by circles—reminds us we’re all connected. 10% of every purchase supports Alzheimer’s or Special Olympics. The following are charities that currently benefit from Embrace the Difference®
13thirty cancer connect
Access CNY
Alberti Center for Bullying Abuse Prevention
Ali’s Rally
Alzheimer’s Association
American Diabetes Association
American Cancer Society
American Can

cer Society- Relay for life:
South Atlantic Division
Angelman Syndrome Foundation
The Anthony F. Martino Fund
The Arc Erie County New York
Aspire of Western New York
Autism Society of Central New York
Autism Society of North Carolina
Autism Society Northwestern Pennsylvania
Autism Speaks
Bornhava
Buffalo RPM
C Hope
Camp Good Days
The Cantalician Center for Learning
Catholic Charities of Buffalo
The Center For Handicapped Children, Inc. Challenged Athletes Participating in Sport or C.A.P.S
7 Chances Charity
Child & Family Services
The Children’s Growth Foundation
The Children’s League
Cody’s Wheels of Hope
Column of Hope
Comforting Hugs Foundation
Compeer
Community Services for the Developmentally Disabled, Inc. Cradle Beach
Cranberry Hospice & Palliative Care
Crohn’s & Colitis Foundation
CURE Childhood Cancer Association
CURED Foundation
Danceability
David”s Refuge
disAbility Resource Center of Wilmington
Down Syndrome Parents Group WNY
Emma’s Footprints
Empower
The Epilepsy Project
The Eric Brigandi Foundation
Family Justice Center
Familial Dysautonomia Foundation (FD NOW)
Fantastic Friends WNY
Foundation for Prader-Willi Research
Furever Friends Dog rescue WNY
FOXG1 Research Foundation
Gateway-Longview
Gateway to Learning | Special Education & Training Center
Dr. Gertrude A. Barber Foundation
GiGi’s Playhouse
Gilda’s Club Rochester NY
The Girl Friends Fund
Girls On The Run
Grace Guest House
Happiness House
Headway of Western New York
Heritage Centers Foundation
Heritage Christian Services
Heritage Farm, Inc. HITS Foundation
Home of My Own WNY
Horizon Health Services
Home of My Own... But not alone WNY
Hope Chest
Hope RPM for AutismHorizon Health
Services
Hospice Buffalo
Housing Opportunities Made Equal, Inc. (HOME)
Intandem
Jewelers for Children
JDRF
JDRF Coastal Carolina Branch
Joubert Syndrome & Related Disorders Foundation
Joyful Rescues
Kaely’s Kindness Foundation
Kallies Krusade
Ken-Ton Special Education PTSA
Kevin Guest House
The Leukemia and Lymphoma Society
Of Western & Central New York
Kids Escaping Drugs
LDA of WNY
Leukemia lymphoma society
Make Lemonaide
Make-A-Wish®
Make-A-Wish of Eastern North Carolina
Mary Cariola Children’s Center
Mercy Center for Women
Metup
Miley’s Way
Minding Your Mind
Motion Project
Muscular Dystrophy Association
National Down Syndrome Congress
National Multiple Sclerosis Society
National Multiple Sclerosis Society:
Greater North Carolina Chapter
Niagara Cerebral Palsy
Ovarian Cancer Project
Parent Neteork
People Inc. Relay for Life of New Hanover County
The Resource Center
Roanchar Ranch Draft Horse Rescue
Rock Autism
The Ronald McDonald House of Buffalo
Roswell Park Cancer Institute
SABAH
Save the Michaels of the World, Inc. Sadie’s Safe Harbor
Senior Wishes
Sensational Fun
Southern New England Region of Hadassah
Special Spaces, Buffalo
Special Olympic NewYork
St Mary’s School for the Deaf
Stone’s Buddies / Women & Children’s Hospital of Buffalo
Suburban Adult Services Inc.SASI
Susan G Komen WNY
Summit Educational Resources
Touching Bases
UNICEF for Ukraine
Variety Club of Buffalo
VIA
Vietnam Veterans Memorial Fund
WNY Ovarian Cancer Project
Yad B’Yad
TO LEARN MORE ABOUT PARTICIPATING CHARITIES VISIT, EMBRACETHEDIFFERENCE.ORG
As of 2/21
Currently, these are the charities benefiting from Embrace the Difference. We are adding new charities every month!

07/18/2025

Wear what matters.
Embrace the Difference® jewelry is a symbol of kindness, inclusion, and connection.

10% of every purchase goes to Alzheimer's Association or Special Olympics

🛍️ Shop with purpose. Make a difference.

07/18/2025

💜 Embrace Memories. Embrace the Moment. Embrace The Difference®. 💜

In honor of those facing Alzheimer’s and the familiesand caregivers who support them every day, we’ve created a meaningful collection that gives back.

🟣 Shop the entire line — 10% of your purchase price is donated directly to the ’s Association.

Every piece is a symbol of love, strength, and remembrance. Together, we can raise awareness and fund the fight to end Alzheimer’s.

Wear the symbol. Share the message. Make a difference.

🛍️ Shop now: https://www.embracethedifference.org/collections/alzheimers

07/04/2025

Happy 4th of July from Embrace the Difference® 🇺🇸
Today, we celebrate the freedom to be ourselves—and the power of kindness to connect us all.

As fireworks light up the sky, let’s remember that what truly unites us is our ability to embrace each other’s differences with love, acceptance, and compassion.

Wishing you a safe, joyful, and meaningful Independence Day. ❤️🤍💙💜

06/27/2025

I look at this photo and feel so inspired.
The strength, the focus, the pride—this is what Embrace the Difference® is all about.
I created this symbol to remind the world that we’re all connected, no matter our differences. And seeing incredible athletes like this at Special Olympics brings that message to life in the most powerful way.
When you shop online: https://www.embracethedifference.org/collections/special-olympics-1 you can choose to have 10% of your purchase donated to Special Olympics—because inclusion, courage, and kindness deserve our support.
Let’s keep lifting each other up. 🫶

06/20/2025

Join us! This Tuesday June 24th -
3-6 pm and 10% of your purchase throughout the store will be donated to Alzheimer's Association: Rochester, NY Sip, Shop and make a difference!
[some exclusions apply]

06/20/2025

We are all the square sometimes. Let’s surround each other with kindness.

Jewelry, Apparel, Home Decor & More - Designed to be Kind™

06/17/2025

The Symbol That Started It All

At the heart of Embrace the Difference® is a simple yet powerful symbol: a square, peacefully embraced by a circle of connected circles. It’s more than just a design—it’s a reminder of what truly matters.

This symbol was created by Robyn Zimmer, a mother, artist, and advocate, inspired by her son Sam, who has special needs. Through her personal journey, Robyn saw how differences can challenge us—but also how kindness and connection can uplift and unite us all.

The square in the center represents someone who feels different, alone, or misunderstood. But the truth is, that square could be you or me—at any point in our lives. We all have moments where we feel like we don’t belong, when we’re struggling silently, or facing challenges no one else can see.

The interconnected circles around the square represent the people who surround us with compassion, strength, and support—reminding us that we are never truly alone. Together, the symbol speaks to the power of inclusion and the beauty of human connection.

Wearing this symbol is a quiet but bold declaration:
You believe in kindness. You value inclusion. You know we are all connected, and that everyone deserves to be embraced just as they are.

What began as a mother’s way of expressing love has grown into a movement. Today, thousands wear this symbol to show support, spark conversations, and give back to causes that matter.

We all have differences. Let’s embrace them—together.

06/13/2025

🌿 The Sip & Shop continues…
Join us Tuesday, June 17 at Reeds Jenss Orchard Park for our third Sip & Shop event supporting the WNY Alzheimer’s Association 💜

🛍️ Shop with purpose—10% of your purchase throughout the store will be donated to help provide care, support, and fund research to . (Some exclusions apply)

Let’s make every gift more meaningful. 💫
We can’t wait to see you!

06/12/2025

Embrace the Difference® is meaningful jewelry with a mission of kindness, inclusion, and giving back. We believe we’re all unique, all connected, and all fighting our own battles. Shop Now!

06/11/2025

Proud to share that my husband, Jeff, has been honored with induction into the National Retail Jeweler Hall of Fame!😍

This year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.

06/09/2025

Thank you to everyone who joined us last week at our Sip & Shop event to support the WNY Alzheimer’s Association 💜 Your presence and purchases help fund critical resources and research to .

If you're in the Syracuse area, don’t miss your chance to make a difference!
Join us tomorrow!! — Tuesday, June 10th
📍Reeds Jewelers at DeWitt

✨10% of your purchase — including Embrace the Difference® jewelry — will be donated to the Alzheimer's Association, Central New York Chapter (some exclusions apply).

Shop with purpose. Give with meaning. 💜

06/05/2025

🛍️ The first Sip & Shop event is here!⁠
Join us today, Thursday, June 5 at Reeds Jenss Amherst from 3–6 PM for an afternoon of sipping, shopping, and giving back 💜⁠
⁠
Enjoy refreshments, explore jewelry, watches, home and giftware—including the Embrace the Difference® collection—and support a meaningful cause.⁠
⁠
✨ 10% of all purchases during the event will be donated to the Alzheimer’s Association.⁠
⁠
Let’s make a difference—together.

Address

ReedsJenss Locations
Amherst, NY

Telephone

(716) 984-3644

Website

https://www.embracethedifference.org/

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Our Story

My name is Robyn Zimmer. As a mother of a child with developmental differences I am well aware of the many challenges faced each day by people with chronic illness, physical, emotional and developmental disabilities. The people and organizations that helped shape my son into the happy young man he is today inspired me to design the Embrace The Difference® symbol. That symbol has turned into a signature jewelry, apparel and home goods line and its purpose is to give back. My mission is two fold: spread a message of kindness, and give back to your local organizations. To date, we have donated over $450,000!

A single square embraced by circles reminds us that we’re all connected, no matter what difference we may have.

We currently have over 100 local and National Charities that benefit from Embrace The Difference®. You choose the Charity that receives your donation.