GUBI GUBI, Amsterdam, Amsterdam Centrum (2025)

19/06/2025

JAPANESE WINE DAY – GUBI GUBI 3rd Anniversary Event

On Sunday, July 6th, we’re beyond excited to introduce a very special guest: chef Masako Noda, straight from the kitchen of FONDA—a stylish café & bar located inside the Stedelijk Museum Amsterdam and a sister venue of Oficina.

Having honed her skills in Australia and Japan, is known for her soulful culinary creations and dynamic pop-up dining experiences. For this celebration, she’s crafting a unique menu inspired by Japanese wine—with every bite designed just for this day.

With two sessions (starting at 12:00 and 16:00), you’ll expect vibrant, beautifully plated dishes with a refined Japanese twist—elegant, creative, and made to pair with over 20 premium Japanese wines we’ll have by the glass.

And yes, back by popular demand: Sushi Ooi returns with his masterful sushi, including a few exclusive, limited-edition cuts.

Your €15 ticket includes a welcome drink and a GUBI GUBI original glass to take home. The event features a takeaway wine shop, a fun giveaway where attendees can win Japanese wines, and the unmistakable summer charm of Amsterdam.

After two consecutive years of sold-out tickets, we expect this year to fill up quickly — don’t miss your chance to be part of this celebration.

🎟️ Tickets & reservation details are available via the link in our bio. Let’s raise a glass to the 3rd anniversary together.

JAPANESE WINE DAY | GUBI GUBI 3rd Anniversary
- Sunday, July 6th – Two sessions: 12:00 & 16:00
- | Jacob Van Lennepkade 157h
- €15 entry (includes a welcome drink & GUBI GUBI glass)
- Win Japanese wine in our on-site giveaway

18/06/2025

Guess what's back in stock? We've just received a restock of highly sought-after wines from Coco Farm & Winery. Don't miss your chance to grab these exceptional bottles:

* Concerto in R 2022: A harmonious blend that sings with vibrant fruit and elegant complexity.

* Ruby no Awa 2022: A delightful sparkling rosé made from the rare Japanese Shokoshi grape, perfect for celebrating any moment with its festive bubbles and bright red fruit notes.

* Zweigelt 2018 COCO TOARU series: Experience the depth and character of this unique red, boasting rich dark fruit flavors and a hint of spice.

* Koshu F.O.S. 2021: A crisp and aromatic white, showcasing the delicate elegance of the Koshu grape with refreshing citrus and mineral notes.

* Petit Manseng 2020: A captivating white wine, offering a beautiful balance of sweetness and acidity with notes of honey and exotic fruits.

* Here Comes The Sun 2020: A remarkable red wine with inviting aromas of black cherry, blackcurrant, and a hint of spice, featuring well-balanced tannins and a juicy finish.

And there's more! Get ready to immerse yourself in the world of Japanese wine at our upcoming JAPANESE WINE DAY on Sunday, July 6th.

This special event, also celebrating our 3rd anniversary, offers a rare opportunity to taste over 20 different Japanese wines by the glass. Plus, the talented Japanese chefs will be serving delicious sushi and bites.

Tickets are selling fast. Secure yours through the link in our bio. We can't wait to celebrate with you!

12/06/2025

JAPANESE WINE DAY - GUBI GUBI 3rd Anniversary Event

On Sunday, July 6th, we’re thrilled to welcome back Sushi Ooi for our 3rd anniversary celebration!

His exquisite sushi—so popular at our 1st anniversary that it sold out mid-event—returns with even more to offer this year. Expect a few exclusive, limited-edition cuts specially prepared for the occasion.

A true pioneer of omakase-style sushi in the Netherlands, Sushi Ooi is known for crafting experiences that some say even surpass what you’ll find in Japan. Don’t miss this rare chance to enjoy his craftsmanship, perfectly paired with premium Japanese wine.

With two sessions (starting at 12:00 and 16:00), you’ll explore our largest-ever selection of 20+ premium Japanese wines, all available by the glass — including newly imported, seasonal highlights.

Your €15 ticket includes a welcome drink and a GUBI GUBI original glass to take home. The event features a takeaway wine shop, a fun giveaway where attendees can win Japanese wines, and the unmistakable summer charm of Amsterdam.

After two consecutive years of sold-out tickets, we expect this year to fill up quickly — don’t miss your chance to be part of this celebration.

🎟️ Tickets & reservation details are available via the link in our bio. Let’s raise a glass to the 3rd anniversary together.

JAPANESE WINE DAY | GUBI GUBI 3rd Anniversary
- Sunday, July 6th – Two sessions: 12:00 & 16:00
- | Jacob Van Lennepkade 157h
- €15 entry (includes a welcome drink & GUBI GUBI glass)
- Over 20+ Japanese wines – our largest selection ever
- Fresh sushi by OOI SUSHI (sold out at our 1st anniversary!)
- Unique bites with a Japanese twist by
- Wine shop & exclusive bottles to take home
- Win Japanese wine in our on-site giveaway
- Tickets are available via the link in our bio

08/06/2025

Japanese Wine Pairing Dinner at Kitchen Nieuwland

On Saturday, June 7th, we had the immense joy of co-hosting an exclusive Japanese wine pairing dinner with the one and only Kitchen Nieuwland in the heart of Broek in Waterland—a place so sought-after, reservations are nearly impossible.

This 12-guest intimate evening was more than a dinner—it was a celebration of friendship, flavors, and the shared passion for craftsmanship. Kitchen Nieuwland has been a long-time supporter of Japanese wines, and this collaboration with Quan and Shan—dear friends who feel like family—meant the world to us.

Chihiro from GUBI GUBI curated and poured 5 exceptional Japanese wines to accompany 7 imaginative courses, beginning with a glass of Domaine Tetta Pinot Gris Pétillant 2023 as a welcome. Each dish, beautifully inventive and rooted in Japanese-French fusion, told its own story—complemented by carefully selected wines from Nagomi Vinyards, Cave d’Occi, Domaine Murayama, and Coco Farm & Winery.

It was a joy to see guests—many unfamiliar with Japanese wine—fall in love with its subtlety and depth. Their curiosity sparked conversations about terroir, winemakers’ stories, and the meaning behind each bottle’s name.

We’re always learning from Quan’s signature hospitality: the balance of intention and ease, and the beauty of personal connection at the table. The presence of their sweet dog Kuan, and even a guest taking him for a walk mid-dinner, only added to the special feeling of home and community.

A heartfelt thank you to Quan and Shan for making this magic happen—and to all the guests who joined us, booked weeks in advance, and brought open hearts and curious palates. We’d love to do it again.

07/06/2025

JAPANESE WINE DAY - GUBI GUBI 3rd Anniversary Event

We are thrilled to invite you to JAPANESE WINE DAY, celebrating the 3rd anniversary of GUBI GUBI — our biggest event of the year!

On Sunday, July 6th, we’ll transform , a stylish former garage space, into a vibrant gathering for Japanese wine lovers from across Europe.

With two sessions (starting at 12:00 and 16:00), you’ll explore our largest-ever selection of 20+ premium Japanese wines, all available by the glass — including newly imported, seasonal highlights.

Enjoy beautifully crafted sushi by the ever-popular , which sold out mid-event in previous editions, as well as unique bites with a Japanese twist by .

Your €15 ticket includes a welcome drink and a GUBI GUBI original glass to take home.

The event features a takeaway wine shop, a fun giveaway where attendees can win Japanese wines, and the unmistakable summer charm of Amsterdam.

After two consecutive years of sold-out tickets, we expect this year to fill up quickly — don’t miss your chance to be part of this celebration.

🎟️ Tickets & reservation details are available via the link in our bio. Let’s raise a glass to the 3rd anniversary together.

JAPANESE WINE DAY | GUBI GUBI 3rd Anniversary
- Sunday, July 6th – Two sessions: 12:00 & 16:00
- l’espace Amsterdam | Jacob Van Lennepkade 157h
- €15 entry (includes a welcome drink & GUBI GUBI glass)
- Over 20+ Japanese wines – our largest selection ever
- Fresh sushi by Sushi Ooi (sold out at our 1st anniversary!)
- Unique bites with a Japanese twist by Masako Noda
- Wine shop & exclusive bottles to take home
- Win Japanese wine in our on-site giveaway
- Tickets are available via the link in our bio

06/06/2025

We’re thrilled to share that Tewatashi, the renowned sushi restaurant in Amsterdam and a proud supporter of Japanese wine, has restocked their shelves with some truly exciting bottles.

Alongside their beloved staple, the Kitani Winery’s Koshu + Delaware 2023, they’ve welcomed back the vibrant Glou Glou Orange 2023 from Fushimaru Winery — and for the first time, the brand-new Glou Glou Rouge 2023 joins the lineup.

A big thank you to the passionate team at Tewatashi for believing in the potential of Japanese wines and constantly exploring new wines and producers. Congratulations to all the winemakers whose bottles were selected!

For an authentic experience pairing handcrafted sushi and washoku with elegant, expressive Japanese wines, .ams is the place to be in Amsterdam. Don’t miss it!

05/06/2025

We had the honor of showcasing Japanese wine at the Kura Master 2025 in Paris last week.

Held in the heart of France, this prestigious sake competition brought together sommeliers and industry professionals from all over Europe, who had the chance to discover and taste the unique qualities of our wines.

It was also a joy to reconnect with our wonderful clients in Paris, and to meet new partners who are as passionate as we are about spreading the beauty of Japanese wine. A heartfelt thank you to everyone who stopped by and shared this experience with us.

And above all, our deepest gratitude to the incredible team behind for inviting us to participate for the second year in a row.

Sharing this journey with our good friend from the Netherlands, , made it all the more memorable.

Merci beaucoup & see you next year!

Photo by Kura Master

04/06/2025

Première dégustation de vins japonais à Toulon  *English follows below.

Oui, pour la toute première fois, des vins japonais seront servis à Toulon. Le 28 juin de 18h à 19h30, rejoignez Diane Wine Voyage à La Degust Nature pour une dégustation intimiste et inédite.

Seulement 8 chanceux auront l’opportunité de découvrir 5 vins japonais rares et surprenants — un rouge pétillant, un orange texturé, et des cépages méconnus, même des cavistes les plus avertis.

Ensemble, nous goûterons, écouterons les histoires derrière chaque bouteille, et voyagerons sans quitter Toulon. Accords mets & vins, fiche de dégustation et accompagnement personnalisé de Diane sont inclus. Avec un peu de chance, vous repartirez plus curieux qu’en arrivant.

📍 La Degust Nature 375 Boulevard de Bazeilles, 83000 Toulon, France 🎟️ Réservation via le lien dans la bio de
——
First-Ever Japanese Wine Tasting in Toulon

Yes — for the very first time, Japanese wines are being poured in Toulon. On June 28th, from 6:00 to 7:30 PM, join Diane Wine Voyage at La Degust Nature for an intimate and unforgettable tasting experience.

Only 8 lucky guests will explore 5 rare and surprising wines from Japan — including a sparkling red, a textured orange, and obscure native grapes even seasoned sommeliers may not know.

You’ll taste, listen, and journey through each bottle’s story — with food pairings, a tasting sheet, and Diane’s personal guidance included. You might leave a little more curious than when you arrived.

📍 La Degust Nature 375 Boulevard de Bazeilles, 83000 Toulon, France 🎟️ Book your spot via the link in bio

02/06/2025

This is not just dinner. This is transformation.

On June 6 & 7 in Amsterdam, our friends Alona Cei and Celia Konikoff are hosting Creative Dinner — a 7-course experimental dining experience where each plate is in flux.

We’re honored that GUBI GUBI’s carefully selected Japanese wine and cider will be paired with this boundary-pushing menu — an immersive celebration of texture and time.

Though we won’t be there in person, we couldn’t be more excited. The preview of the dishes has left us inspired and intrigued.

Tickets are extremely limited. DM or to reserve.

🍽️ 7 courses 🍷 Wine & non-alcoholic pairings 🇯🇵 Featuring Japanese wines from GUBI GUBI

01/06/2025

This summer, we’re kicking off the season with a cozy music festival that celebrates Japanese culture, cuisine, and community.

Join us for an unforgettable day of live performances by Japanese artists and their friends, DJ sets, a vibrant market of independent makers, and a delicious lineup of Japanese food—sake, ramen, curry rice, sushi, sweets—and of course, our very own wine.

Let’s welcome summer together through music, flavors, and friendship.

FUTURE DAYS SHOP FESTIVAL
📍 ISO Amsterdam —
🗓 Saturday, June 14
🕑 2 PM – 1 AM

🎟 Presale: €20 (link in bio)
🎟 At the door: €25 (if available)
Kids under 12 years old free (*until 9pm)

LINE-UP
EMBRYO (DE) — .band
TOMO KATSURADA (JP) ft. Jonny Nash —
SPILL GOLD (NL) —
SPLITTER SPLATTER (NL) —
OVERMACHT (NL) —
KOTSUGUY (JP) —
HADY —  Miho Hatori
Coco Maria

DRINKS
Otemba Sake —
GUBI GUBI — .nl

FOOD
Smaak Ramen —
Ofutei (Japanese curry rice) —
Kazuya (roll sushi) — .m1778
RIKKA bakehouse — .bakehouse

MARKET
Odd Fellow Trade Post —
Matsuura discotheque — .discotheque
Replan.P & Anzu Jewellery — .p &

Poster by
Catering poster by

31/05/2025

We are deeply honored to share that Chakaiseki Akiyoshi, a Michelin-starred Japanese restaurant in the heart of Paris, continues to be one of our greatest supporters of Japanese wine in Europe.

Having our wines selected and served at Akiyoshi is a source of pride not only for us, but for all Japanese producers striving to reach new heights.

Akiyoshi offers an exceptional culinary experience—refined, sensorial, and rooted in Japanese tradition—that resonates with the most discerning guests in Paris.

We are thrilled to announce that Akiyoshi has selected a new lineup from our latest collection. Each wine will be carefully evaluated by their talented team and paired with the perfect moment in their seasonal menu.

Wines selected this season:
* COCO FARM & WINERY – Pinot Noir 2021
* COCO FARM & WINERY – Pinot Gris 2021
* COCO FARM & WINERY – Kumo no Jikan 2022
* COCO FARM & WINERY – Kaze no Rouge 2022
* Domaine Hase – FUKUIHARA 88 Petillant 2023
* Domaine Nakajima – Petillant Blanc 2024
* Domaine Murayama – Chabashira 2023
* Les Vins Vivants – Bailey A HAKKOUTAI 2024

We’re beginning to see the emergence of staple selections and enduring trust between Akiyoshi and our producers—even from afar. We are equally grateful for Akiyoshi’s insatiable curiosity toward new wines and winemakers.

If you're visiting Paris, we highly recommend experiencing Japanese cuisine at its finest at .

Photo by Justin De Souza

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