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GUBI GUBI Online store for Japanese natural wines. Based in Amsterdam, Netherlands

Japanese w**es are back at Men Impossible!We're happy to share that Men Impossible in Amsterdam has restocked three Japa...
29/10/2026

Japanese w**es are back at Men Impossible!

We're happy to share that Men Impossible in Amsterdam has restocked three Japanese w**es from our collection.

Here's what you can enjoy alongside their incredible plant-based ramen:

Noumin Dry 2024 — Coco Farm & W**ery
A fresh, aromatic white w**e with bright citrus notes, gentle fruitiness, and a crisp finish. Refreshing and wonderfully food-friendly.

Koshu F.O.S. 2023 — Coco Farm & W**ery
An elegant orange w**e made from Japan's native Koshu grape, fermented on its skins. Delicate tannins, subtle citrus peel notes, and a lovely savoury character.

163 2024 — Aizawa Nouen
A juicy, expressive red w**e with lively fruit, gentle tannins, and refreshing acidity. Playful yet beautifully balanced.

Three different expressions of Japanese w**e, each bringing something special to the table.

Thank you, Men Impossible, for welcoming our w**es back!

Please note: The Koshu F.O.S. pictured is from the 2021 vintage. The current vintage available is 2023.

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Koshu, Made with Japanese Pottery.When introducing Japanese w**es in Europe, we’re often surprised by how many people ar...
28/10/2026

Koshu, Made with Japanese Pottery.

When introducing Japanese w**es in Europe, we’re often surprised by how many people are looking for Koshu.

Koshu is an indigenous Japanese grape variety with a long history of cultivation. In 2010, it became the first Japanese grape variety to be officially registered with the International Organisation of Vine and W**e (OIV), marking an important milestone for Japanese w**e on the global stage.

Koshu is known for its delicate, understated character. There’s a certain charm in its simplicity, although we sometimes find ourselves wishing for a little more complexity and depth.

That’s why we think Koshu F.O.S. 2023 from COCO FARM & W**ERY in Tochigi is well worth trying.

F.O.S. stands for “Fermented On Skins.” By fermenting the grapes in contact with their skins, the w**ery brings out more of Koshu’s natural texture, umami and gentle tannins.

What makes this w**e particularly fascinating is the use of traditional Japanese pottery from Mashiko, a town in Tochigi known for its ceramics.

After years of experimenting with different fermentation methods, the w**ery found that fermenting in Mashiko pottery vessels helped create softer, more integrated tannins.

The 2023 vintage combines three different fermentation approaches, including stainless steel fermentation, fermentation in Mashiko pottery, and a batch incorporating partially dried grapes.

Expect notes of peach, orange peel and tea, with delicate tannins, savoury depth and a beautifully layered texture.

Japanese grapes, fermented in Japanese pottery. Not simply a celebration of craftsmanship, but a thoughtful approach to bringing out the full potential of Koshu.

A different side of Koshu, and definitely one worth discovering.

COCO FARM & W**ERY
Koshu F.O.S. 2023
Tochigi, Japan

Discover Koshu F.O.S. 2023 in “New Arrival W**es” via the link in our bio.

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A Tokyo-born orange w**e wrapped in traditional Japanese design.The beautiful geometric pattern on the label is called S...
27/10/2026

A Tokyo-born orange w**e wrapped in traditional Japanese design.

The beautiful geometric pattern on the label is called Shippo, a traditional Japanese motif of overlapping circles symbolising harmony, connection and lasting relationships.

Behind this striking label is Tabletop Daidai-iro 2024, crafted by Fujimaru W**ery in Kiyosumi-Shirakawa, Tokyo.

Made from Delaware grapes grown in Yamagata, this light and expressive orange w**e offers delicate aromas of jasmine and gardenia, with refreshing notes of Japanese citrus peel. Lively acidity and a gentle bitterness make it a wonderful companion to food.

Delaware is also a familiar table grape in Japan, making its transformation into such an elegant orange w**e all the more fascinating.

A beautiful meeting of Japanese tradition and contemporary w**emaking, made to be enjoyed around the table.

Available at GUBI GUBI. Find it under “New Arrival W**es” via the link in our bio.

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Exploring new ways to enjoy Japanese w**e, with a little more freedom and creativity.This time, we experimented with mix...
26/10/2026

Exploring new ways to enjoy Japanese w**e, with a little more freedom and creativity.

This time, we experimented with mixology, bringing together Japanese w**e and shochu.

Introducing Yuzu After Dark, our original cocktail made with COCO FARM & W**ERY’s OUR COCO PÉTILLANT 2024 and Yamadaichi’s “One” imo shochu.

The sparkling w**e brings fresh fruit flavours, lively acidity, and delicate bubbles, while the shochu adds aromatic depth, richness, and structure.

A touch of yuzu adds a bright citrus aroma, while tonic brings a subtle bitterness, creating a refreshing yet layered drink.

We love enjoying w**e on its own, but sometimes it’s fun to explore what else it can become.

A big thank you to SALON188 for giving us this wonderful opportunity during ADE, to Kuratje (クラチェ) for their support with the shochu, and to everyone who joined us for a glass!

Photography: maikeljay

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24/10/2026

Japan After Dark — ADE 2026

What a night at Salon188!

Japanese w**es, incredible food, beautiful music, and so many wonderful people coming together during Amsterdam Dance Event.

A huge thank you to everyone who joined us and made the evening so special.

And especially to our amazing collaborators who brought it all to life:amsterdam — for bringing us together and hosting this beautiful night.bishoku.club — for the delicious Japanese food.
.ofc — for the music and energy.
— for the beautiful speakers that made the music sound so special.

So grateful to be part of this creative community in Amsterdam. Here’s to many more nights like this!

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One of the w**es that received the warmest response at Japanese W**e Day Paris.Pino Fan rouge Z by Domaine Hase, from Ta...
23/10/2026

One of the w**es that received the warmest response at Japanese W**e Day Paris.

Pino Fan rouge Z by Domaine Hase, from Takayama Village in Nagano, Japan.

Built around Pinot Noir, with a beautiful contribution from the 2023 Muscat Bailey A, a grape variety developed in Japan.

The Muscat Bailey A was particularly impressive, adding another layer of character to this elegant and expressive red.

Wild fermented, unfined and unfiltered. Just 1,202 bottles produced.

It was wonderful to see such an enthusiastic response to this w**e in Paris, and to share the unique character of Japanese grape varieties with w**e lovers in France.

Only a few bottles left.

Discover it via “New Arrival W**es” in our link in bio.

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Behind the scenes of Japanese W**e Day ParisBehind our very first Japanese W**e Day Paris was an incredible team who mad...
22/10/2026

Behind the scenes of Japanese W**e Day Paris

Behind our very first Japanese W**e Day Paris was an incredible team who made it all possible.

From preparing the venue and welcoming guests to pouring w**es, sharing the stories of Japanese w**emakers, and cleaning up afterwards, every moment was made possible by their dedication and passion.

A heartfelt thank you to Yukari, Arisa, Kei, and Chiyomi for your time, energy, knowledge, and enthusiasm. Your different backgrounds and languages helped us connect Japanese w**es and their producers with people in Paris.

Special thanks also to Kei and Maho from OKCUISINE for their wonderful food and support!

Japanese w**e is about more than what's inside the bottle. It's about the people, stories, and connections we create through w**e.

We couldn't have done it without you. Thank you, team!

GUBI GUBI × Tsunagu W**e

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22/10/2026
21/10/2026

JAPANESE W**E DAY PARIS 2026 — THANK YOU!

Despite the chaos across the city that day, more than 100 of you joined us for the very first Japanese W**e Day Paris on October 17. We are truly grateful to everyone who made the journey to celebrate Japanese w**e with us!

Throughout the day, we had the pleasure of introducing 18 different Japanese w**es, each with its own story, character, and the passion of the people behind it.

A huge thank you to our incredible team of staff and volunteers. Thanks to your knowledge, enthusiasm, and dedication, we were able to share not just the w**es themselves, but also the stories of their producers and the unique charm of Japanese w**emaking.

Special thanks also to .paris for bringing their wonderful food to the event!

We sincerely hope you discovered a new favourite w**e or producer along the way.

And the journey doesn't stop here! Inspired by this first edition, we've already started planning our second Japanese W**e Day Paris! We can't wait to welcome you all again and share even more exciting discoveries.

Until then, you can continue exploring Japanese w**es at our partner restaurants and through the GUBI GUBI online store.

Thank you, Paris. See you again soon!
Merci infiniment à toutes et à tous pour cette belle journée. À très bientôt !

GUBI GUBI × Tsunagu W**e
Event poster designed by .richter

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16/10/2026

A Little Sneak Peek at Our Paris Venue: GALLIX

We’ve arrived in Paris with lots of Japanese w**e!

Today, we stopped by GALLIX to drop off the w**es and take a look around the venue. We also filmed a little tour of the space and surrounding streets, so hopefully this Reel will help you find us easily tomorrow.

Our venue is a beautiful gallery that used to be a w**e shop. We can’t wait to see it filled with people discovering and enjoying Japanese w**e tomorrow.

The street right outside is currently closed to traffic due to construction, so if the weather is nice, there might even be a chance to relax outside.

📍GALLIX
5 Rue Pierre Semard, 75009 Paris

📅 Saturday, October 17
🕐 13:00–19:00

🍷 18 Japanese w**es to discover
🎟️ Free entry · Tastings from €5

A little reminder: Registered guests have priority. Walk-ins are welcome subject to venue capacity, and there may be a wait during busy hours.

Looking forward to seeing you all tomorrow in Paris!

GUBI GUBI × Tsunagu W**e

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