
12/06/2025
emart24 Plans to Expand to 20 Stores by the End of This Year!
Phnom Penh, June 10, 2025 – emart24 Olympic Branch, a leading convenience store brand from South Korea, has continued expanding to new locations in Cambodia following strong support from the local public. In response to increasing demand from customers who love Korean food, coffee, snacks, and products, emart24 officially launched its 5th branch on the morning of June 7, 2025, located in the Olympic area, Finance Road, Veal Vong Commune, Phnom Penh.
At emart24 Olympic branch, customers can enjoy a diverse shopping experience including fresh Korean cuisine, hot coffee, snacks, new Korean products, and a variety of unique beauty products. The store offers a comprehensive Korean cultural experience that makes customers feel like they’ve stepped into Seoul, Korea — complete with the latest K-Pop music playing in-store and weekly K-Pop music updates.
emart24 is committed to further expanding its presence to meet growing market demand, especially among Cambodian customers, by bringing Korean culture, art, cuisine, beverages, and modern lifestyle to enhance Cambodian living. The company has also introduced a 24-hour mobile delivery service for added convenience, allowing customers to order Korean food, coffee, and exclusive products—such as the signature “No Brand” and “Ime” items—from emart24 quickly through its fast delivery partners, ensuring delicious food and drinks are available to customers no matter where they are.
emart24 is a subsidiary of Shinsegae Group, a major South Korean conglomerate with a strong presence in various sectors, including retail, supermarkets, and hypermarkets. Shinsegae is listed on the Korea Exchange (KRX). emart24 operates nearly 7,000 stores across the Asia-Pacific region and brings valuable experience that can now be shared with Cambodia.
Mr. Heng Sengly, Managing Director of SAIHAN PARTNERS, shared that the first emart24 store in Cambodia opened in late June 2024 in the bustling Boeung Keng Kang commercial district. Today, they have successfully launched the 5th branch and continue to receive strong support, as seen the previous year. He also revealed that there are 15 more branches currently in the process of construction and designing stage, expected to open throughout 2025. If all goes as scheduled, emart24 will have 20 stores by the end of this year.
He added that this expansion aligns with government efforts to reduce poverty by creating around 450 job opportunities for Cambodian youth with decent incomes. emart24 also aims to support local craftsmanship by encouraging local artisans and producers to sell their Khmer-made products through emart24 stores.