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21/03/2026

01/08/2025

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25/07/2025

Have anyone heard about Milaf cola, a soft drink from Saudi Arabia. A healthy cola alternate with no sugar. But it’s expensive. 240 ml for Rs 180 in India made from premium dates. Developed by Thurath Al-Madina, a subsidiary of the Saudi Public Investment Fund, Milaf Cola was launched at the Riyadh Date Festival.

Milaf Cola contains no added sugar, utilizing the natural sweetness and health benefits of dates to offer a healthier alternative to traditional sodas. This innovation aligns with Saudi Arabia’s Vision 2030, aiming to diversify the economy and promote sustainable practices.

The introduction of Milaf Cola comes amid growing consumer interest in healthier beverage options and could present competition to established brands like Coca-Cola and Pepsi. Thurath Al-Madina plans to expand Milaf Cola’s production and introduce it to regional and international markets, with potential future date-based beverages in development.