30/05/2026
At a certain point, it dawns on you: this isn’t just another attempt anymore.
After a difficult, exhausting, but very important 2023, we entered 2024 with a different mindset. We no longer asked ourselves, "Will it work out?"
Instead, a different question arose: "How do we do this right?"
That year, we had five Christmas markets:
Belfast. Liverpool. Manchester. Nottingham. Sheffield.
And while each market had previously felt like an experiment, we’ve now started to think systematically.
How do we organize logistics between cities?
How do we forecast inventory correctly?
What do people actually choose?
Which products evoke emotion, and which are just pretty things?
We continued to work on our own – standing behind the counters, listening to people’s stories, observing, asking questions.
Because we realized one important thing:
you can’t build a business on assumptions.
It’s built on understanding people.
And, perhaps, that was when we first stopped feeling like people who were "just trying something out".
We began to feel a sense of responsibility for what we were building.