Jerry Can Spirits Ltd

07/09/2026

We have said for a long time that we are building something special at Jerry Can Spirits. Today we can show you what we mean.

Meet Bob Lovell, our first brand ambassador.

Bob is a UK veteran and the craftsman behind TMS Creations. He makes tailor made pens, bespoke apparel and custom bar essentials by hand. Everything he builds is made properly or not at all. Sound familiar? That is exactly why he is the right fit.

Our ambassadors are not influencers for hire. They are people from the veteran and military community who share our values and grow with the brand. Service, craft and pride in your kit.

Bob is the first. More will follow. Keep an eye on this page for their stories, their serves and their craft.

Welcome to the Expedition, Bob.

05/09/2026

We don't just want to sell rum.

We want Jerry Can to be the kind of company that backs people doing things.

This week, that's Danny Hughes heading to Belgium on tour with Worcester RFC Mixed Ability. Grassroots sport doesn't have big budgets behind it. It's people giving up weekends, paying their subs, travelling halfway across Europe because they love being part of a team.

So we helped with his travel. Sometimes supporting sport isn't a logo on a shirt. It's helping one person get on the bus.

Have a great tour,

03/09/2026

Yesterday I wrote about a bar that liked our rum and didn't order. Fair reasons. That's building a brand from scratch.

Today, the other side of it.

Which Craft is a brand new micro bar on Birley Street in Blackpool. They tried Expedition Spiced Rum. They liked it. They ordered a case.

No speed rail conversation. No top shelf conversation. A bar tasted the liquid and decided it was worth putting in front of their customers. That's the whole pitch.

Independent venues choosing what goes behind the bar because they believe in it. That's who we're building this for.

Expedition Spiced Rum will be pouring at Which Craft from Saturday. If you're in Blackpool this weekend, go and see them. A new bar needs customers as much as a new brand does.

We keep on moving. 🥃

02/09/2026

I took a bottle of Expedition Spiced Rum into a bar I've heard nothing but praise for. The kind of place that takes cocktails seriously.

They liked the rum. They didn't place an order.

Their reasoning was fair. We're not cheap enough for the speed rail, and we're not famous enough yet for the top shelf. When you're building a brand from scratch, you hear that sometimes.

Here's the thing though. We're not trying to be the cheap option. We're trying to make a drink worth choosing. Good liquid, a genuine story, and a name that will mean something in time.

So no order from them today. But our rum got in front of another bar manager, someone who knows their stuff, and they told us they liked it.

We'll keep going. 🥃

02/09/2026

Why do so many places get the Rum and Coke wrong?

It's one of the most ordered drinks at any bar, and most of them are made badly. In the first of our series on making great drinks at home, I show what a few small switches do to the humble Rum and Coke, and why your house serve can end up beating the house rum and post-mix at the local.

And if your local is an independent, show them this. Good bars like being asked for better.

https://youtu.be/x-3XAlHDZzg

18+ - drinkaware.co.uk

Two ingredients, no technique, and harder to get right than most fi...

01/09/2026

The £40 Challenge is over. We needed 50 bottles and we didn't get there.
I said the price would go back to £45 if we missed. I've decided against it.

£45 didn't move. £40 did. It's a small sample and I won't pretend it's proper research, but it lines up with what I was already thinking, which is that £40 is the right price for this bottle.

So it stays. No countdown, no deadline, no back to £45 on an arbitrary day.

None of this has been a master plan. There's no marketing department here, just a few of us doing this in the evenings around full time jobs. What I'm not going to do is ignore what the people who actually bought a bottle were telling me.

To everyone who bought during the challenge, thank you. You're the reason it's staying at £40.

Expedition Spiced Rum. £40, 40% ABV, veteran owned, 5% of profits to military charities, delivered to your door.

31/08/2026

Final day of the £40 Challenge. Here is where we actually are.

We needed 50 bottles. We're on 19.

I set that target myself. Picked a number I liked the look of, did little market research, and then ran it through the last week of August. Before payday. Over a bank holiday.

We have a Commercial Operations Director. A large part of his job is stopping me doing things exactly like this. He never said a word. So draw your own conclusions on that one...

Anyway. It didn't stop us.

19 bottles in a week is still a great result for a few blokes that are having a go at this spirits business. None of us are from a traditional business background (why do you think we joined the army)

Expedition Spiced Rum is £40. It's 40% ABV, it's veteran owned, and 5% of our profits go to military charities. It'll turn up at your door in a couple of days.

We are not getting to 50 today and I'm not going to pretend otherwise. But 30 is a nice round number, and the price holds until midnight.

Go on. Buy the bloody rum. You know you want to.

Link in comments

30/08/2026

Happy National Mai Tai Day!

Now, before we get into this, let's clear something up...

A Mai Tai is not supposed to be a glass of pineapple juice with some rum hiding in the bottom.

Somewhere along the way, the Mai Tai got turned into a tropical fruit salad. Pineapple, orange juice, grenadine, enough garnish to build a small garden centre.

Don't get me wrong, they're perfectly enjoyable cocktails, but a Mai Tai... They ain't.

The original Mai Tai was created by Victor “Trader Vic” Bergeron in Oakland, California, in 1944.

The story goes that Vic made a new rum cocktail for some Tahitian friends. They took a sip and apparently declared:

“Maita’i roa ae!”

Roughly translated “out of this world!”

And the name stuck.

There's a bit of an argument over the history, because Don the Beachcomber also claimed he'd created the drink years earlier. But Vic's version is the one that history has generally settled on.

And the rum he used?

A 17-year-old J. Wray & Nephew Jamaican rum.

Which annoyingly, doesn't exist anymore..

So we've spent the last 80-odd years trying to recreate a cocktail built around a rum that disappeared decades ago.

And this is what makes a proper Mai Tai so good.

It's actually pretty simple.

Good rum.
Fresh lime.
Orgeat.
Orange curaçao.
Crushed ice.
Fresh mint.

That's it.

It's tart, nutty, aromatic and properly rum-forward. The lime gives it the sharpness, the orgeat brings that almond richness, and the mint hits your nose before you've even taken a sip.

It's a million miles away from the fluorescent poolside version many of us know today.

So today we're celebrating the Mai Tai in the way it deserves.

With rum. And not a pineapple in sight.

If you've never made a proper one, we've put our own Mai Tai recipe together over in the Field Manual.

Go on. Give it a go.

And if you've always thought you didn't like Mai Tais...

You might just have been drinking the wrong one.

28/08/2026

IT'S PAYDAY!!!

You've been paid.

We have rum.

And until Monday we have it at a price that we would like to keep it at. £40 for a 700ml bottle of our small batch, spiced rum, made in the UK, and built by people that actually drink it rather than marketing teams.

So if you've been thinking:

'I'll grab one when I'm paid'

CONGRATULATIONS. THIS IS THAT MOMENT.

Grab a bottle, tag a mate, share this post.

Link in comments.

Two Royal Signals veterans, one spiced rum. Real botanicals, small batches. No artificial flavouring. No shortcuts. Now shipping.

27/08/2026

We said we'd give you until Sunday to decide the fate of Expedition Spiced Rum... I forgot it was a Bank Holiday weekend, so we'll make that Monday.

50 bottles sold this week = £40 becomes the new price.

And we're now heading into payday weekend...

So, Expedition Crew, the ball is firmly in your court.

If you've been thinking about grabbing a bottle, this is the weekend to do it.

Because come Tuesday, we'll be sat down with a calculator, a brew and a difficult conversation about our pricing strategy and the future of Jerry Can Spirits.

We don't know which way this is going.

You decide.

£40 until Sunday.

50 bottles. Let's see what you've got.