The Modest Merchant

The Modest Merchant A new, young, London wine merchant selling to the London restaurant, bar and pub trade. Email for any trade enquiries.

Importing directly from France, Italy and Spain from small, original and exciting winemakers.

30/04/2026

ON THE LIST | Clos 93, L’Interrogant - Goodman Mayfair

“The wine that started it all for us….”

One of our very first imports, and still a pillar that holds our portfolio together. For us Ruben Sabaté’s L’Interrogant epitomises the very best of what small wineries can do, making honest wine, at affordable prices, in classic old world regions.

🪩 SPRING PORTFOLIO TASTING | 14.04.26 🪩Thanks be to the MM team as well as the wonderful:bassouls & AlejandraAnd thanks ...
28/04/2026

🪩 SPRING PORTFOLIO TASTING | 14.04.26 🪩

Thanks be to the MM team as well as the wonderful:
bassouls

& Alejandra

And thanks to those who made it to taste through the range. We’ve increased our portfolio substantially this winter and were blown away by the feedback on the wines, especially our six new imports, all of which are finding new homes up and down the country.

Onwards and upwards. Happy Spring.

MM
x

16/04/2026

ON THE LIST: Goodman

Few restaurants in London do what Goodman does, and fewer still have been doing it so consistently for so long. Since 2008, their classy Mayfair flagship site has quietly become somewhat of an institution, as much for their dry-aged USDA and grass-fed British beef as for their extensive wine and drinks programme led by Shane McHugh. His lists showcase a deep-dive into premium artisanal American wine with much to discover, sitting casually alongside the world’s very best and most respected Chateaux and European, off the beaten track gems. Classic, old school hospitality at its best, you’ll be very well taken care of, not least if you make it to knife-holder status. Time to notch up those visits…

LAST CHANCE TO SIGN UP FOR TOMORROW’S TASTINGNEW IMPORT | Orbita Venus, Trepat 2024 (Catalunya)From biodynamically grown...
13/04/2026

LAST CHANCE TO SIGN UP FOR TOMORROW’S TASTING

NEW IMPORT | Orbita Venus, Trepat 2024 (Catalunya)

From biodynamically grown Trepat high up in the DO of Conca de Barbera. 100% whole bunch, part short maceration, part 2 months on skins. 18 months in concrete.

Juicy, textured, chill-able, affordable and irresistible.

This will sell fast. Be the first to taste it tomorrow.

Link to sign up in bio

NEW IMPORT showing next Tuesday 14th April | ShoreditchDomaine des Pérégrins (Chablis)Nestled above the River Serein in ...
09/04/2026

NEW IMPORT showing next Tuesday 14th April | Shoreditch

Domaine des Pérégrins (Chablis)

Nestled above the River Serein in the village of Poilly-sur-Serein, Domaine des Pérégrins is one of the most exciting new voices to emerge from the Chablis appellation. The estate has been in the Moreau family for generations. Laurent Moreau planted the first vines here in 1982, when the village was formally welcomed into the Chablis appellation after centuries without. But it is his daughter Éléonore who has transformed it into something truly special. Taking the reins in 2016, she brought with her an uncompromising vision: organic farming, painstaking cellar work, and a refusal to rush. The domaine’s name - pérégrins, meaning wayfarers or wanderers - speaks to the restless spirit that drives her.

The estate covers just over 14 hectares on the clay-limestone hillsides of Poilly-sur-Serein, in the quieter south-eastern reaches of the appellation. Farming has been certified organic since 2022, with harvesting done largely by hand, no herbicides or chemical fertilisers, and careful canopy management to coax healthy, concentrated fruit. In the cellar, Éléonore lets nature lead: fermentations are spontaneous, and the wines age for an extraordinary 12 to 18 months on the lees in stainless steel, far longer than the Chablis norm. The result is wines of rare texture, precision and depth.

We are delighted to introduce two of her cuvées. The Petit Chablis 2024, grown on Portlandian limestone, is vivid and mineral, with a crystalline freshness that belies its weight and complexity. The Chablis Sur Vaucorme comes from Kimmeridgian soils, the classic Chablis bedrock, and delivers that unmistakable tension between steely minerality and generous, layered fruit. Both are wines that reward attention.

Link to sign up in profile and stories

NEW IMPORT : Joseph de Maistre, Reuilly / Menetou-SalonTaste with Joseph at our Spring Tasting | Tuesday 14th MarchSign ...
02/04/2026

NEW IMPORT : Joseph de Maistre, Reuilly / Menetou-Salon

Taste with Joseph at our Spring Tasting | Tuesday 14th March

Sign up link in bio

Established in 2020, Domaine Joseph de Maistre represents a new wave of Loire Valley producers, blending traditional know-how with a thoughtful, low intervention philosophy. Working across Reuilly and Menetou-Salon in the Centre-Loire, Joseph and Marie focus on expressing their terroirs with clarity, precision and restraint.

In Reuilly, their 24 hectares lie on classic Kimmeridgian soils, limestone rich in ancient marine fossils and shells, formed when the region was once under sea. First cultivated by monks in the 7th century, these vineyards are now farmed organically, with biodynamic practices on selected parcels, producing wines of freshness, minerality and lift.

In nearby Menetou-Salon, the Prieuré de Saint-Céols continues a winemaking history dating back to the 12th century. Its fossil rich limestone soils are ideally suited to Sauvignon Blanc and Pinot Noir, yielding wines of purity, structure and quiet depth. The 12 hectare estate here is fully organic.

Across both sites, intervention is kept to a minimum. Each vintage is guided rather than shaped, allowing the character of the soils and the season to come through naturally.

Our selection reflects this approach, a bright, mineral Reuilly Blanc 2024, a supple, fruit driven Reuilly Rouge 2024, the more layered Menetou-Salon Cuvée Valentine 2022, and the refined, elegant Cuvée Louise 2023.

A young domaine, but one rooted in history, crafting honest, expressive wines from some of the Loire’s most distinctive soils.

30/03/2026

DECANTED | Cosima Bassoul, Aux Saules 2022

This is Cosima’s serious, deep, brooding old vine Gamay on pink granite, from the under the radar Beaujolais town of Lantignié.

WE’RE HIRING 🍷The Modest Merchant is growing. We’re a young, dynamic wine importer, wholesaler and retailer specialising...
25/03/2026

WE’RE HIRING 🍷

The Modest Merchant is growing.

We’re a young, dynamic wine importer, wholesaler and retailer specialising in modern, low-intervention wines from across Europe. Based in Hackney, we work directly with some of the continent’s most exciting small producers, supplying restaurants, wine bars, shops and private clients across the UK.

Now, eight years in, we’re looking for a Junior team member to join us at our East London office.

This is a hands-on, all-access role. You’ll support the team across the business from order processing and client service to social media, marketing, retail, events and tastings. It’s a genuine ground-up opportunity to understand how a wine company operates day to day.

We’re looking for someone sharp, organised and hard-working, with great attention to detail and a collaborative mindset. Hospitality experience is essential (wine experience a bonus), along with solid MS Office skills.

This isn’t just a foot in the door, it’s a long-term opportunity. We’re looking for someone who wants to grow with us, take on responsibility and build a career in the wine industry. In return, we offer a competitive salary, staff perks, learning opportunities and real progression.

Interested?

Send your CV and a short cover letter to [email protected] telling us why you would be a great fit.

We look forward to hearing from you.

A NEW VINTAGE, A NEW LABELBodegas Gardel, Las Mesas 2025 [Tierra de Castilla]We are very excited to announce the 3rd rel...
19/03/2026

A NEW VINTAGE, A NEW LABEL

Bodegas Gardel, Las Mesas 2025 [Tierra de Castilla]

We are very excited to announce the 3rd release of our entry-level organic house wines from Bodegas Gardel. 

In the tiny town of Las Mesas, Cuenca (Castilla-La Mancha), this family-run operation had been growing grapes for generations and generations to sell to the local co-operative. But while they’ve always set their sights on growing the highest quality grapes, it was only in 2007 that they began to vinify their own and truly launch themselves as a winery. Careful selection from the best plots across their 40ha estate, none of which have ever seen synthetic or chemical treatments, ensure the quality and purity of these wines. And to mark their commitment to the land they ensured the wines would be certified Organic from Day One.

The 14th-century windmill on the label is important to both the winery and the people of Cuenca and it’s these windmills that are said to have inspired Cervantes in writing Don Quixote and are symbolic of the region’s proud history of self-sufficiency. In the centre of Las Mesas town, right next to the winery, there remains one solitary 600-year-old windmill… Every year we work closely with a designer or artist to create a new variation of this windmill, to express the uniqueness of each vintage.

This year’s label, designed by award-winning food & drink illustrator and visual artist Gee Mullins, has been inspired by the work of world-renowned Spanish painter, sculptor, ceramicist and printmaker, Joan Miró -  arguably one of the greatest colourists and abstract artists of the 20th century.

We currently have two wines from Bodegas Gardel.

Las Mesas Blanco (100% Verdejo) and Las Mesas Tinto (100% Tempranillo), both of which are gently pressed and vinified in stainless steel to create fruit-focused and fresh, mineral wines.

Both wines are in great stock and available to the trade now from £6.95 ex-vat (T&Cs apply).

DM us here or email [email protected] to enquire.

A NEW VINTAGE, A NEW LABELBodegas Gardel, Las Mesas 2025 [Tierra de Castilla]We are very excited to announce the 3rd rel...
19/03/2026

A NEW VINTAGE, A NEW LABEL

Bodegas Gardel, Las Mesas 2025 [Tierra de Castilla]

We are very excited to announce the 3rd release of our entry-level organic house wines from Bodegas Gardel. 

In the tiny town of Las Mesas, Cuenca (Castilla-La Mancha), this family-run operation had been growing grapes for generations and generations to sell to the local co-operative. But while they’ve always set their sights on growing the highest quality grapes, it was only in 2007 that they began to vinify their own and truly launch themselves as a winery. Careful selection from the best plots across their 40ha estate, none of which have ever seen synthetic or chemical treatments, ensure the quality and purity of these wines. And to mark their commitment to the land they ensured the wines would be certified Organic from Day One.

The 14th-century windmill on the label is important to both the winery and the people of Cuenca and it’s these windmills that are said to have inspired Cervantes in writing Don Quixote and are symbolic of the region’s proud history of self-sufficiency. In the centre of Las Mesas town, right next to the winery, there remains one solitary 600-year-old windmill… Every year we work closely with a designer or artist to create a new variation of this windmill, to express the uniqueness of each vintage.

This year’s label, designed by award-winning food & drink illustrator and visual artist Gee Mullins, has been inspired by the work of world-renowned Spanish painter, sculptor, ceramicist and printmaker, Joan Miró -  arguably one of the greatest colourists and abstract artists of the 20th century.

We currently have two wines from Bodegas Gardel.

Las Mesas Blanco (100% Verdejo) and Las Mesas Tinto (100% Tempranillo), both of which are gently pressed and vinified in stainless steel to create fruit-focused and fresh, mineral wines.

Both wines are in great stock and available to the trade now from £6.95 ex-vat (T&Cs apply).

DM us here or email [email protected] to enquire.

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07865079876

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