17/12/2024
Electronic Cigarette Enforcement Notice, Bear's V**es, D24-1272160
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From Mariam Hussain
To help@bearsv**es.co.uk
Date Today 16:27
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Good afternoon Bear's V**es,
Note: This email refers to the sale of e-ci******es and their components that are authorised for legal sale in the UK. Products unauthorised for sale in the UK are illegal to sell and may not be advertised.
I am writing from the Committee of Advertising Practice (CAP). You can read about the UK advertising regulatory system here. Please read this email carefully as it requires your action by 12PM on 24 December 2024.
You are receiving this email because of advertising in your social media:
https://www.facebook.com/Bears.V**es/
https://www.instagram.com/bearsv**es1/
https://www.tiktok.com/.v**es
On 29 February, CAP issued an Enforcement Notice to the electronic cigarette “va**ng” sector with specific reference to the advertising of e-ci******es and their components on social media.
Because your accounts are connected to the trade and supply of e-ci******es in the UK, their content falls within the scope of the Enforcement Notice.
Please review the information in the Notice carefully.
I should highlight the key point of the Notice that requires that accounts are administered that they do not share their content to non-followers. We understand, for example, that if an account is made private it will not share its content to non-followers.
Please configure your accounts to comply with this requirement as soon possible if they are not already as such. Please provide assurance and / or evidence of this as soon as possible or by 12PM on 24 December 2024.
Please respond to this email address.
If you do not take action it could result in sanctions, including the removal of your content or your accounts from social media platforms.
Kind regards,
Mariam
Mariam Hussain
Compliance Executive
asa.org.uk | 020 7492 2172 | [email protected]
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The Advertising Standards Authority Ltd (trading as ASA), registered in England and Wales, Registered Number 0733214
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