The Wee Vinoteca

The Wee Vinoteca Hitchin Wine Shop selling fine wines & a Hitchin Wine Bar serving wine and food.

29/05/2026

This one of the versions we are sending out now as art of our wine club.

If you like red wines, perfect for barbecues

This case is for you.

28/05/2026

No One goes for the Toes.

Calabria is the “toes” of the boot of Italy and its often forgotten in the world of wine.

But, this wine blew me away at an industry taste and I think my customers will love this discovery.

I think its perfect for our next wine club batch.

If trying the weird and wonderful of the wine world sounds like your thing,

Link in Bio.

27/05/2026

Good luck guessing.

Or

There is another way.

Our wine club get our Sommelier acting as your own personal wine buyer.

Link in Bio

26/05/2026

A hidden Spanish gem for summer.

This wine would easily get over looked by many.

A bit more pricey than many Spanish Whites

A few grape varieties that most haven’t heard off.

But for us, that is kind of the point. To find the underrated.

I loved this so much, it’s in our next wine club drop.

Link in Bio.

22/05/2026

This should have been a ticket to flavour town.

I had high hope for this South African Chardonnay. But it failed to deliver.

Whilst there was noting wrong with it, it just didn’t blow me away.

To make it into the wine club, the wines need to exceptional.

Link in Bio.

Over 380 tickets sold!Less than one month to go and tickets to our Summer Wine Fair are going fast. Try over 35 differen...
21/05/2026

Over 380 tickets sold!

Less than one month to go and tickets to our Summer Wine Fair are going fast.

Try over 35 different wines for just £15 per person.

Link in bio.

19/05/2026

What else do you give Pinot Noir Lovers?

This is question I’ve been looking to answer for a while and I think I’ve found it.

This Tintilla del Molise is going to be going out in our next batch of Wine Club cases.

I’ve got a handful of people that I know will love this.

For those looking to explore, wine club details are in the bio.

“I think there’s a lot of wine out there people won’t go near. Maybe the colour puts them off, or they heard stories fro...
18/05/2026

“I think there’s a lot of wine out there people won’t go near. Maybe the colour puts them off, or they heard stories from other people about a certain grape variety, or they tried it once at the wrong time and wrote it off forever. And I have a lot of real-world proof, through The Wine Club and the shop, that if people gave some of these wines another shot, they’d love them. “ - From my recent substack.

Link in Bio

15/05/2026

Having more choice without guidance is an awful customer experience.

A small number of excellent options will beat a large number of good options, every single time.

This is why we built a business around Less but Better.

This is why we run a wine club that picks the wines for you.

Comment CLUB to join.

14/05/2026

This didn’t make the cut.

On paper, I should have loved it. In practice? Boring.

Boring is the one thing I can’t forgive at £35 a bottle — and it’s definitely not landing in your case.

Comment CLUB to join.

Address

1 The Arcade
Hitchin
SG51ED

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 10pm
Friday 10am - 10pm
Saturday 10am - 10pm

Telephone

+441462454881

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